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Visit Anaheim said it has rebooked some events and signed new business that represents more than $475 million in local economic impact over the next several years.
The 10 bookings were aided by a $6.5 million grant to the group last month, part of the city of Anaheim’s $15 million Community and Economic Recovery Plan.
Visit Anaheim cut nearly 60% of its staff in March; without the funding, “layoffs would have been much deeper.”
The shows include rebooking for this year an educational technology and communications show that had cancelled for 2020 as well as future bookings between 2021 and 2028, and will generate about $9.2 million in tourism occupancy tax revenue for the city, which has lost 50,000 local jobs as part of the pandemic.
About 30 conventions are still scheduled to meet in the city this year. “Visit Anaheim is currently working to retain those events, which will result in an additional $4.7 million” of bed tax receipts, the group said in a statement.
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