David Cole

David Cole

Tech giant Apple Inc. is close to buying Newport Beach-based NextVR for about $100 million, according to an Apple users-focused website, 9to5mac.com.

NextVR provides content for virtual reality headsets, with a focus on sports and entertainment. It was cofounded by Chief Executive David Cole and D.J. Roller.

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The company has had content deals with the NBA, among others, and its clients have in the past reportedly included Disneyland Resort, during its development of Star Wars: Galaxy’s Edge.

The Apple aficionado website said NextVR controls more than 40 patents and failed to complete a Series C funding round last year.

The Business Journal has asked NextVR for comment.