Hyundai self-driving, on-demand BotRide.

Hyundai self-driving, on-demand BotRide.

Irvine will serve as the hub for an on-demand ridesharing pilot testing a fleet of autonomous Hyundai Konas.

Hyundai Motor Co., with regional headquarters in Fountain Valley, said it worked with and Via on the on-demand program, dubbed BotRide. The service uses the Hyundai Kona electric sport utility vehicle guided with software from The ridesharing app and related technology was created by Via.

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“The goal is to study consumer behavior in an autonomous ride-sharing environment,” said Christopher Chang, who heads up Hyundai Motor Co.’s business development, strategy and technology division, in a statement.

The pilot will be free and begins Nov. 4.

For more on automakers in OC, including new models from Hyundai, see the Oct. 21 print edition of the Business Journal.