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Hyperice’s Goal: Treat Pilots Like Athletes

Irvine-based Hyperice LLC, a maker of high-intensity massage tools and other products designed for sports performance-enhancement and athletic recovery, has partnered with JetSuite, a private jet charter company, to offer pilot-tailored products.

The new partnership will aim to improve the general well-being of JetSuite pilots with the goal of reducing burnout and increasing “career longevity,” the companies recently said.

This partnership is the first of its kind—where a health-focused company partners with one in aviation—according to the two companies.

The firms share an Orange County connection: JetSuite had been based in Irvine, but moved headquarters to Texas last year. It still operates a number of flights out of John Wayne Airport.

Pilot Wellness

Pilots are particularly vulnerable to the effects of stress due to an ever-changing waking cycle due to travel.

The deal will grant pilots access to Hyperice’s mobility and recovery devices, which “help to relax and loosen muscles, increase circulation and enhance range of motion and flexibility,” the device maker said.

Hyperice will also provide pilots with educational tools for wellness, and has devised a 30-minute “pilot specific” technology-based warm-up, recovery, and body maintenance protocol for travel.

It’s also installing a “wellness pod” at JetSuite’s Dallas headquarters.

“After seeing airlines integrate health and wellness offerings to passengers, we made it our mission to educate the aviation industry on the importance of providing similar offerings to pilots,” said Jim Huether, chief executive of Hyperice.

Athlete Investors

Like JetSuite, Hyperice is making a headquarters move of its own, but staying local.

The Business Journal was first to report in August that the 7-year-old company would be nearly tripling its office space in the area, after signing a lease for 13,740 square feet at the new Spectrum Terrace office development.

Hyperice was founded in 2012 by Laguna Beach native Anthony Katz, a former high school teacher and basketball coach.

The company’s first product, an ice compression product, has been used by numerous NBA stars—Detroit Pistons forward Blake Griffin was an early investor and first prominent endorser of the product.

It has subsequently added massage and stretching-related offerings; recent products include the Hypervolt Plus, a portable massage device that runs about $450. It launched this summer.

Hyperice posted about $10.5 million in sales in 2017, according to industry reports.

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