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Miguel Lozano

Miguel Lozano

Costa Mesa-based El Pollo Loco Holdings Inc. (Nasdaq: LOCO) named Miguel Lozano chief operating officer. He joins the company April 1.

The COO role is a new position; former El Pollo Loco Senior Vice President of Operations Gus Siade, who had worked for the restaurant company for 20 years, left in January.

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Lozano worked for Starbucks Corp. for 23 years, most recently overseeing 780 Southern California locations with $1.4 billion in annual sales. El Pollo Loco has about 480 locations in six states, $840 million in systemwide sales, and $436 million in annual revenue.

Before his Starbucks stint, Lozano was at Carlson Restaurants, which owns TGI Fridays, for about a year. He also was an El Pollo Loco franchisee in La Habra for seven years and for six years worked for El Pollo Loco as a restaurant general manager and area leader.

He’s the fourth new C-level exec at the chain in 13 months, joining president and Chief Executive Bernard Acoca, who came on in March 2018; Chief People Officer Jennifer Jaffe, who joined in August; and new Chief Marketing Officer Hector Muñoz, who started in November.

Acoca said in a statement that Lozano’s leadership and restaurant knowledge will help “simplify and transform our operating platform to ensure meaningful and sustainable growth for the future.”