Julie Felss Masino

PRESIDENT, NORTH AMERICA, TACO BELL CORP.

Leads region for largest OC-based restaurant chain … $10B sales, 7K locations; vast majority in U.S. … unit of Yum Brands, $29B market cap … named brand president, Jan. 2018, current role in Feb. … co-leads chain with Liz Williams (see entry) after departure of Brian Niccol (see entry) … previously at Mattel Inc., Starbucks, Sprinkles Cupcakes