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Ad Firm Taps Game Show Host for Holiday Bash

Valentine’s Day may have passed, but clients of Schiefer Chopshop will certainly remember the day of love.

The Irvine-based marketing and advertising agency ditched the typical gift-giving and holiday parties that take place around Christmas time to hold a private Valentine’s Day concert at its headquarters near John Wayne Airport. It was emceed by TV personality Bob Eubanks, known for hosting long-running game show “The Newlywed Game.”

President and Chief Strategy Officer Jeff Roach said in a statement the company wanted to come up with a “one-of-a-kind gift that wouldn’t be consumed or forgotten by Jan. 1.”

The agency sent out invitations that looked like a mixtape inviting its clients to tune in online to its “Lovestream” one-hour event, which was viewable on the agency’s YouTube, Facebook and Instagram channels.

Eubanks, who also had a successful career managing acts in the country music business, could be seen sitting on a stool surrounded by pink and white heart-shaped balloons, as well a couple goats, as he serenaded viewers with classic love songs by the likes of Paul McCartney, Elvis Presley, and Sonny and Cher.

He also recounted celebrity stories such as McCartney writing the music for “Yesterday” before having the lyrics and chanting “scrambled eggs, scrambled eggs” until he could figure out what to write, as well as a tidbit about Cary Grant sharing a toothbrush with his wife, Barbara Harris. Eubanks also doled out relationship advice.

The livestream event was produced by production company Knekt Industries Ltd.

Schiefer Chopshop employs about 55 people in Irvine. It works with a variety of national and local automotive, technology and lifestyle firms.

Beauty is Coming

Newport Beach-based cosmetics firm Urban Decay teased a collaboration with HBO’s hit franchise “Game of Thrones.”

The makeup brand posted a cryptic image on its Instagram account last week with the phrase “For the Throne” superimposed on a close-up photo of a woman’s face clad in metallic blue eyeshadow, as well as a date of April 2019—when the eighth and final season of the fantasy show will premiere. There was also a 10-second clip released on Twitter by Urban Decay fantasy showing a different makeup look with the caption “Worlds will collide.”

The partnership would be the first official makeup collaboration for the show. Rumors of a Game of Throne makeup line first started swirling back in 2017 when Storybook Cosmetics, a makeup line inspired by books and movies, said it was hoping to purchase the licensing to create a GoT-themed line.

Urban Decay’s Game of Thrones teaser post on Instagram garnered more than 25,000 likes the first day with one fan commenting “Take all my money” followed by several flying money emojis to another stating “I don’t even watch the show and I’m intrigued.”

News of the collaboration comes two weeks after the brand announced it would release an updated version of its much-hyped and best-selling original Naked eyeshadow palette, which it discontinued last August.

To promote the Naked Reloaded palette, the brand installed a vending machine earlier this month at The Grove in Los Angeles where fans could use their old eyeshadow palettes as currency for the new Reloaded palette.

The cosmetics company is a unit of France’s L’Oréal, which paid an estimated $350 million for it in 2013.

Bits & Pieces

A handful of Orange County hospitals partnered last month with Dallas-based healthcare company Tenet Healthcare Corp. promoting the company’s first “Heart Health” campaign to raise awareness about heart disease. The campaign is supported by print, video, social media and radio advertising, as well as “Heart Health” flyers. Local participants in the campaign are Fountain Valley Regional Hospital and Medical Center, Los Alamitos Medical Center and Placentia-Linda Hospital. … Newport Beach-based performance eyewear brand Kaenon LLC partnered with the Hawaii Lifeguard Association to share stories and a video of lifeguards from their training, along with explaining the need for good eyewear. … Jeffrey Cook left his post as chief communications officer at California State University-Fullerton to take the same role at California State University-Long Beach last month.

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