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Lizzo, Joey King

Lizzo, Joey King

A new marketing campaign from Newport Beach-based cosmetic maker Urban Decay taps participation by actors and singers including Joey King and Lizzo.

The ‘Pretty Different’ effort includes a heavy social media effort by the celebrities.

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Urban Decay is a unit of L’Oreal, which bought it for $350 million in 2013.

For more on this story see the July 15 print edition of the Business Journal.