Julie Zimmerer

FOUNDER, MY CHOICE IN HOME CARE

Business Journal Excellence in Entrepreneurship 2018 … launched personal service agency, 2007, after unable to find caretaker for dad … offers nonmedical help to elder community: meal prep, companionship, transportation … 200+ employees, 400+ caregivers … stays lithe in growing market via individual focus, adaptation: ‘have to be chameleons’ … revenue growing at $1M-a-year clip