Joe Duran

CHIEF EXECUTIVE, UNITED CAPITAL FINANCIAL ADVISORS

Launched firm 2005 … rolling up smaller registered investment advisers; now one of U.S. biggest … $22B AUM, $200M sales, 19K clients, 650 workers, 90 offices … born in poverty, raised in former Rhodesia … favorite query: ‘what if I’m wrong?’ … author, three books, incl. ‘The Money Code’ … wife, Jennifer, three kids … surfs (see Ed Carpenter) … would meet Mandela … first job: ‘selling hotdogs, age 11’ … first car: Datsun 1200