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Kingston Technology Co.’s gaming equipment unit, HyperX, was named the exclusive supplier for Red Bull esports events.
HyperX makes headsets, keyboards, mice, and other products for gamers; Red Bull, primarily a marketer of energy drinks, has an esports arena in Santa Monica and sponsors gamers.
Kingston is one of the largest private companies based in Orange County, with about $7.5 billion in annual sales.
For more on the supplier-sponsor set-up, see the Aug. 5 print edition of the Business Journal.