Eran Cohen was appointed chief executive of Irvine-based luxury label St. John Knits on Thursday, succeeding Bruce Fetter, who retired after more than 15 years.

Cohen previously served as executive vice president of customer experience at PetSmart Inc. He’s also held the chief marketing title for Diane von Furstenburg, New York & Co. Inc. and Payless ShoeSource Inc. He started his career at Esprit de Corp., moving up to become president of Esprit Asia’s footwear and accessories division.

Cohen studied geological engineering and mineral economics at the Colorado School of Mines.

St. John’s parent company, Fosun Fashion Group, also announced the appointment of Laura Vazquez and Tom Jarrold, Vazquez as executive vice president at St. John and Jarrold senior vice president of marketing, branding and communications.