Erwin Raphael

GENERAL MANAGER: GENESIS MOTOR AMERICA

Leads luxury brand launched by Hyundai Motor Co. 2015 … companies share space at Hyundai HQ … has begun to separate elements: design, development, sale, marketing … developing plan for 100 to 150 US dealer network; Hyundai brand has 800+ … ‘operationally we are very independent … different company with a different soul’ … launching third model … line begins at $41K