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You’ve likely seen or heard their ads. Santa Ana’s Optima Tax Relief is a leading company in the business of settling debts with the IRS. They practice what they promote too -- $100M annual sales, zero debt.

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Paul Hughes takes a look at a pair of franchise players in Newport Beach and United Way boss Sue Parks goes stylin’ with Mediha DiMartino.

The Orange County Business Journal. Drops Saturday, arrives Monday.