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361 Degrees International Ltd. in Irvine appointed Isaac “Ike” Alvear as head of sales.

Alvear assumes his new post Wednesday, responsible for North American sales for the Chinese apparel and footwear company, which bills itself as the second-largest athletic brand in China.

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Alvear's duties include expanding relationships with existing brand partners and assisting 361’s international leadership team with product development and distribution.

He previously served as vice president of sales for running-shoe label Hoka One One in Goleta, Calif.

361 Degrees was founded in 2003 and trades on the Hong Kong exchange (HKSE: 1361-HK) with a market value of about $615 million.

It established its North American headquarters in Irvine in 2014—naming Jim Monahan, former vice president of footwear for Asics America, as president. Wholesaler 361 employs five people in Irvine according to city documents.