Masahiro Moro

CHIEF EXECUTIVE: MAZDA NORTH AMERICAN OPERATIONS

Employees call him ‘Moro-san’ … took top role from Jim O’Sullivan late 2015 … leads US, Mexico, Puerto Rico … OC: 490 workers; 2016 US sales 305K vehicles, both down … market share 2% in NA region; told trade mag pursuing ‘premium’ strategy, customer loyalty … his first car: used Mazda 323 hatchback bought when he turned 18 … married, one daughter