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Sales of new vehicles at Orange County auto dealers plateaued at 191,910 last year after notching considerable gains for the previous six years, according to the Orange County Automobile Dealers Association.
The Newport Beach-based association gets its data from new vehicle registrations in the county.
Its latest Orange County Auto Outlook report said 2016 car sales added up to 102,490, an 8.4% dip from 2015, while light truck sales were up 11.3% to 89,420. OC’s 0.2% decrease in registration trailed the national pace, which was up slightly at 0.3% last year.
“Registrations are likely to drift lower” in 2017, “but should remain strong,” according to the report.
Toyota Motor Co. accounted for the biggest share of OC sales—32,065 cars and light trucks, down 4.4%. The automaker commanded 16.7% of the local market. Other strong performers in the county included Honda Motor Co., which sold 26,980 vehicles, up 7.3% and representing 14.1% of the OC market share.
Hyundai Motor America Inc. in Fountain Valley sold 10,548 vehicles down 1%. Its OC market share was 5.5%.
Kia Motors America Inc. in Irvine was down 1.8%, selling 6,777 cars and SUVs here, while its OC market share was 3.5%.
Cypress-based Mitsubishi Motors North American Inc.’s sales added up to 884, a 6.7% dip and less than 1% of the local new vehicle market.
Mazda North American Operations in Irvine accounted for 3.2% of local sales with 6,138 cars and SUVs,, down 3.7%.
Luxury brand Mercedes, with 6.1% of local market share, sold 11,721 cars and SUVs last year, about flat. It was followed by BMW and Lexus, each gaining a 4.3% of the OC market, and selling 8,220 and 8,337 vehicles, respectively. BMW was down 6.2%, while Lexus dipped 10.7%. Jaguar sold 725 cars but notched the biggest increase in sales—94.9%. Land Rover sold 1,990 vehicles, a 17.6% increase and good for 1% of the local market share.