Reuben Franco

PRESIDENT, CHIEF EXECUTIVE HISPANIC CHAMBER OF COMMERCE

Executive of year, feted in Sonoma by state chamber … accolades: ‘ultimate chamber executive’ … ‘professional disposition, collaborative manner’ … 16 years in banking … current role 2011 … reps interests of OC Hispanic-owned enterprises … sees immigration by lens of ‘economic vitality’ … backs KidWorks, L.A. Mission, United Way, Hispanic 100, Encuentros … B.A. econ, UCLA.