Emerald Expositions LLC in San Juan Capistrano acquired two trade shows from founder Shannon Leggett on undisclosed terms.
Swim Collective, a swimwear event created in 2010, is held twice a year in Huntington Beach. Active Collective, launched in 2014, focuses on exercise apparel and loungewear and follows Swim Collective at the Hyatt Regency Huntington Beach Resort. The trade shows attract most major swimwear manufacturers and brands, including Manhattan Beachwear Inc. in Cypress and RAJ Swim in Tustin.
“The Collective trade shows have grown strongly over the last few years under Shannon’s leadership and we are excited that they will now join Emerald’s Specialty Sports and Apparel Group, which includes leading trade shows such as Surf Expo and Outdoor Retailer,” said Darrell Denny, executive vice president of Emerald Expositions. “Bringing Collective events into Emerald will allow us to quickly leverage the strengths of all our shows to enhance each individual show and create new and better opportunities for brands and retailers to succeed.”
Santa Barbara-based Collective Trade Shows’ staff will join Emerald.
Emerald, which produces more than 80 tradeshows and conference events each year, last week acquired the International Gift Exposition in the Smokies from M&M Gift Shows in Toledo, Ohio. It posted $307 million in revenue in 2015, according to Onex Corp., a Toronto-based private equity firm that acquired it in 2013 from Nielsen Holdings NV.