Kia Motors Corp.’s logo will appear on player jerseys during the National Basketball Association’s next two All-Star games—in Toronto in 2016 and Charlotte, N.C. in 2017.
The deal—the league’s first—is part of Irvine-based Kia Motors America Inc.’s media buy with Turner Sports, which broadcasts all NBA games and manages NBA.com together with league.
Kia has been the Official Automotive Partner of the NBA since 2008 and individually sponsors 14 teams. Its K900 sedan is the league’s official luxury vehicle.
The automaker also has a number of players as endorsers, including LeBron James, who is “luxury ambassador” for the K900.
Adidas AG is the NBA official jersey outfitter through the 2016-17 season.
San Clemente-based Stance Inc. signed a licensing agreement in April to become the official sock brand of the NBA. Its logo appears on players’ socks, a first for a regular-game uniform accessory.