Emerald Expositions LLC in San Juan Capistrano said it acquired the How Design Live and How Interactive Design conference series from New York-based F+W Media Inc. for an undisclosed sum.

“Our strategy of supplementing organic growth with tuck-in acquisitions of industry leading, high-quality businesses makes the decision to add How Design Events to the Emerald portfolio a natural one,” said Chief Executive David Loechner in a statement. “How is an institution in the graphic design industry and Emerald looks forward to continuing to deliver highly inspirational and educational events to this growing professional community.”

F+W retained How Media Brands, including How Magazine, Print Magazine, and How University, and said it will continue to work closely with How trade shows.

Emerald produces more than 80 tradeshows and conference events a year. The next How Design Live is scheduled for May 19 to 23 in Atlanta. This year’s How Interactive Design Conference schedule includes stops in San Francisco, Chicago and Boston.