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A Yorba Linda software maker that specializes in survey analysis has been acquired by local investment firm Poplar Capital Partners LLC, which is based in the same city.

The value of the Productive Access Inc. purchase wasn’t disclosed.

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The new company, which fuses the operational expertise and capital from Poplar with the assets and engineering talent of Productive Access, will be called mTAB LLC, the name of its flagship software brand.

The software service, which helps market research firms and Fortune 1000 companies analyze survey data,

has more than 10,000 active users from some 100 companies in 25 countries. Big customers include Taco Bell, Ford, GAP, Liberty Mutual and JD Power.

Productive Access was established in 1986.

Poplar Partners Founder and Managing Partner Alex Gelman will serve as chief executive of the new company.

The investment firm targets established companies with stable, positive cash flow and earnings before interest, debt and amortization of between $1 million and $7 million.