The Irvine-based Orange County Visitors Association said it plans to open sales offices in Mexico City and Guadalajara this summer.
Seven million people visited California from Mexico last year, said Ed Fuller, association president and chief executive, in a statement.
The new offices are meant to focus more of those travelers on Orange County.
They will be the group’s fourth and fifth international offices, joining Dubai, Shanghai and Beijing.
Officials from tourism groups, OC cities and John Wayne Airport participated in the announcement.
The association is a trade group for 700 hospitality and tourism members.