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The Orange County Visitors Association’s made a splash in the heart of New York’s tourism trade.

A beach photo used on many of the group’s marketing materials was featured on a 35-foot by 32.5-foot webcam. The promotion also announced an OCVA sales mission to China that is set to begin Oct. 10 in Beijing. A group of about 15 delegates will be in China for a 10-day business trip meeting with press, tour operators and other business travel executives there.

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Delegates include representatives from the OCVA, Visit Newport Beach Inc., Anaheim/OC Visitor & Convention Bureau, and Marriott and Red Lion hotels.