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A homebuilding offshoot of Newport Beach-based cabinetmaker RSI Holding Corp. is moving ahead on a nine-home project in Buena Park.

RSI Land LLC had been working since last year on getting approval to build the homes on scattered lots throughout the city, according to Buena Park city records

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The single-family homes—marketed under the New House by RSI name—will run a little less than 2,000 square feet, and are expected to be priced below market value.

The builder broke ground on the first of the Buena Park homes earlier this week, according to OC Metro magazine’s website.

The New House venture was started a few years ago by RSI Holding chairman and founder Ronald Simon.

The company specializes in developing easily built, affordable homes, using many of the same manufacturing techniques honed by RSI Holding.

It’s the first sizable home project announced in Orange County for the company, which also is building homes in Riverside County. Those homes count price tags under $200,000.

Simon, one of OC’s most prominent businessmen, reportedly has invested more than $100 million into the homebuilding venture.

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