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A homebuilding offshoot of Newport Beach-based cabinet maker RSI Holding Corp. is moving ahead on a nine-home project in Buena Park.

RSI Land LLC had been working since last year on getting approval to build the homes on scattered lots throughout the city, according to Buena Park city records.

The single-family homes—marketed under the New House by RSI name—will run a little less than 2,000 square feet and are expected to be priced below market value.

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The builder broke ground on the first of the Buena Park homes earlier this week.

The New House venture was started a few years ago by RSI Holding chairman and founder Ronald Simon.

The company specializes in developing easily built, affordable homes, using many of the same manufacturing techniques honed by RSI's cabinet business.

It’s the first sizable home project in the county for the company, after building a couple houses in Santa Ana a few years back.

New House also is building homes in Riverside County. Those homes count price tags under $200,000.

Simon, one of OC’s most prominent businessmen, reportedly has invested more than $100 million into the homebuilding venture.