Stories for March 2010
Wednesday, March 31
Shares of Irvine-based Resources Connection Inc., a provider of accountants, lawyers and other professionals to companies on a project basis, reported a smaller than expected quarterly loss Wednesday while sales came in shy of expectations.
Costa Mesa-based Energy & Power Solutions Inc., which helps companies cut energy costs and reduce emissions, has filed plans to raise up to $25 million in an initial public stock offering.
Tuesday, March 30
Allergan Inc., the Irvine-based maker of Botox and other drugs, had its outlook raised Tuesday by Fitch Ratings Inc.
Reverse Medical Corp., an Irvine-based maker of devices for treating strokes, said Tuesday that it raised $14 million in a second round of venture funding.
Irvine-based Microsemi Corp., a maker of chips for military, aerospace and industrial uses, said Tuesday it agreed to acquire White Electronic Design Corp. for $100 million.
Aliso Viejo-based software startup Smish said Monday it raised $2 million in a round of funding from an undisclosed investor.
Monday, March 29
Newport Beach-based chipmaker Conexant Systems Inc. said it has pulled out of a $26 million deal to sell buildings and land next to its headquarters.
Foothill Ranch-based Wet Seal Inc. said Monday it was one of several retailers hacked in 2008 by a credit card data theft ring whose leader was sentenced to prison last week.
Sunday, March 28
Quartics Sets Up Systems Engineering Shop in Shanghai; RFaxis Adds Cisco Veteran to Board
Anaheim’s Extron Electronics earlier this month acquired a division of Burbank-based Electrosonic, in the Technology column by Sarah Tolkoff
Newport Shop Shoots Spots for Allergan, Fletcher Jones; M Magazine Hires Associate Publisher
Casanova Pendrill has once again teamed up with the United Nations Children’s Fund, in the Media and Marketing column by Michael Volpe
Wealth Managers Back in Stocks, Commodities, Real Estate; Some Shun Bonds
With Wall Street now in a yearlong rebound, wealth managers have adjusted their strategies.
For the first time in years, the Los Angeles Angels of Anaheim’s dominance of the American League Western division isn’t a sure thing.
Profile of the Business Journal’s Excellence in Entrepreneurship award winner: Joshua Hong, K2 Network
A local medical doctor believes that Congress’ healthcare reform will go down in infamy
Research and Development Space Saw Slow End to 2009
Research and development space saw a slow end to 2009, in Real Estate Watch
KBS Investment Trust’s Snapping up Properties; 360 Commercial, Arden Bring on Directors
Stoneridge Capital is expanding the scope and picking up the pace of its investments, in the Real Estate column by Mark Mueller
Vertos Reports Results on Study of Spinal Device; Grubb Buys Medical Space in New Orleans
Valeant Pharmaceuticals International is continuing its global shopping, in the Healthcare column by Vita Reed
Profile of the Business Journal’s Excellence in Entrepreneurship award winner: Dean Quinn, O’Quinn Clothing
Profile of the Business Journal’s Excellence in Entrepreneurship award winner: Shawn McGuan, LifeModeler
FINANCE: Executive starting new company, others see bounce in Q4
Are subprime auto loan makers back in business?
AVIATION: Blacklash more than expected; developer could revisit
TRAVEL: Plans for the luxury corporate-jet hangar at John Wayne Airport have been put on hold
Britain’s Invensys has consolidated operations here
HEALTHCARE: Insurers see most changes; some taxes; more insured
GOVERNMENT: What healthcare reform means for the local business community
Calling on Friends
Profile of the Business Journal’s Excellence in Entrepreneurship award winner: David Kim, Bascom Group LLC
Calling on Friends
Profile of the Business Journal’s Excellence in Entrepreneurship award winner: Jonathan Ord, DealerSocket Inc.
FINANCE: Case could be heard in Santa Ana; other lawsuits expected
UBS bank’s next big battle looks likely to be fought in OC
FINANCE: Advisers find place in new era; diversified investing tacks
Those on the Business Journal’s list of top wealth managers report that they’ve made it through two tumultuous years of investing without severe slippage in clients or returns.
A look at the 11 wealth managers on the Business Journal’s list. Includes the 2010 OC's Top Wealth Managers list for download (pdf)
Friday, March 26
Shares of Irvine-based Resources Connection Inc., a provider of accountants, lawyers and other professionals to companies on a project basis, jumped Friday after an analyst upgrade.
Layoffs in February pulled back from a surge in January as the county’s unemployment rate returned to below 10% last month, according to the state Employment Development Department.
Shares of Foothill Ranch-based Wet Seal Inc. were higher Friday, a day after the mall clothing retailer reported a better than expected profit and offered an outlook in line with expectations.
Thursday, March 25
Irvine’s Blizzard Entertainment Inc., the world’s top maker of online video games, said Thursday its yearly fanfest is set to stay in Anaheim.
San Clemente-based hotel owner Sunstone Hotel Investors Inc. on Thursday was upgraded by a Wall Street analyst citing an increase in business travelers and better prospects for the industry.
Aliso Viejo-based Octane, a booster group that supports Orange County technology and medical startups, said Thursday it combined with the Orange County Venture Group.
Seal Beach-based Clean Energy Fuels Corp., which runs natural gas fueling stations for fleets of taxis, buses and other vehicles, is taking over operation of 13 stations in New York, Massachusetts and Rhode Island, the company said Thursday.
Wednesday, March 24
Aliso Viejo-based Valeant Pharmaceuticals International has sold patents related to DNA to a Seattle-area biotechnology company.
Costa Mesa’s Triangle Square mall has seen a change in its ownership.
Foothill Ranch-based Kaiser Aluminum Corp. expects to raise $142 million in a debt offering with the proceeds set to go toward refinancing a credit line and buying back some of its stock.
Tuesday, March 23
The median price of an existing Orange County home inched up nearly $2,000 in February from January, the California Association of Realtors said on Tuesday.
Shares of Brea-based Beckman Coulter Inc. were down sharply Tuesday, a day after the company said issues with a profitable heart disease test could impact its 2010 results.
Monday, March 22
A former executive from Irvine business software maker Epicor Software Corp. landed a chief executive gig in Northern California, according to a report.
Skilled Healthcare Group Inc., a Foothill Ranch-based nursing home operator, got its credit rating upgraded Monday by Moody’s Corp.
Irvine’s Red 5 Studios Inc., a maker of online games started by former workers of Blizzard Entertainment Inc., said Monday it was acquired by a Chinese video game developer and operator for around $20 million.
Sunday, March 21
MARKETING: Office takes over some accounts, sees others shift
Young & Rubicam has reorganized its Irvine office to focus on the Internet
APPAREL: Market, retailer issues linger, but co. better off than others
Volcom is looking to emerge from the downturn with a big goal in sight
Report: TriZetto Behind Payment Snag in Wisconsin; Abbott’s Tecnis Lens Approved by FDA
Spectrum Pharmaceuticals recently got a nod from an analyst as an “underappreciated” stock, in the Healthcare column by Vita Reed
A Canadian credited with bringing a global outlook to Santa Ana’s Ingram Micro was honored last week as 2009 Human Resources Executive of the Year
FINANCE: Euro Pacific looks to add bankers, brokers, others
A stock brokerage and investment advisory firm run by economist Peter Schiff has moved to new offices within Newport Beach with plans to hire
REAL ESTATE: Griffin Towers $90M deal marks biggest in 9 mos.
Maguire still is making news in the local office market
REAL ESTATE: Builders remain cautious in Costa Mesa, elsewhere
A new project in Costa Mesa is one of a handful that will test the housing market’s fledgling turnaround
ECONOMY: County nearing a year of growth; employment lags
OC’s economy is approaching a full year of recovery, though that may not mean much if you’re still looking for a job
Footballer, Minister Runs for State Office on Minority Outreach, Stronger Business
GOVERNMENT: As a candidate for California secretary of state, Damon Dunn is a Republican Party dream
HEALTHCARE: Dendreon plans to hire hundreds at Seal Beach site
An update on Dendreon, a cancer drug developer that set up shop in Seal Beach last year
ABOUT THE LIST - ADVERSITING AGENCIES
The largest advertising agencies here saw billings drop last year. Includes the 2010 OC's Largest Advertising Agencies list for download (pdf)
Advertisers Looking to Tap into GPS Services, Social Media to Reach Individual Consumers
Marketers hope to track a consumer’s every move in the not too distant future
Ad Agencies Vie for New Business, Old Accounts
advertising shops are encouraged that this year is shaping up better than the last
Fourth Quarter Market Conditions Didn’t Improve in North, Central County
Fourth quarter market conditions didn’t improve in North County and Central County, in Real Estate Watch
Lamborghini Hunting for Permanent OC Home; Costco Coming to Huntington’s Bella Terra
Tesla Motors may be one step closer to selling its $100,000 electric sports cars in Newport Beach, in the Marketplace column by Sherri Cruz
Fullerton Apartment Complex Sells for $16.1 Million; 3000 the Plaza Sees Pick-up in Sales
Bacchus Development and its primary lender can’t agree on the value of Irvine Spectrum office condominiums that the bankrupt company is trying to sell, in the Real Estate column by Mark Mueller
OptionEase Hires Software Head; Acer Grabs No. 2 Spot; Analyst: Conexant Moves Positive
QLogic is continuing its yearlong push to beef up its sales staff, in the Technology column by Sarah Tolkoff
Pacific Picks Up Another Allergan Account; Tech Shop Serves Up Pizza with Press Release
A group of misfit toys that debuted in a Kia Super Bowl commercial is providing some extra mileage for the automaker, in the Media and Marketing column by Michael Volpe
Friday, March 19
Orange County auto sales appeared to return to normal historical pattens in February as sales rose 6% from a year earlier, according to an industry report.
Shares of Irvine’s Netlist Inc., a maker of specialized memory products for computers that’s in the midst of reworking its business, slumped Friday after the company said it raised $14 million in a stock sale.
Irvine-based Broadcom Corp., a maker of communications chips, on Thursday was upgraded by a Wall Street analyst after its chief executive said he expects sales to outpace the market.
Valeant Pharmaceuticals International said Friday it's buying an undisclosed Brazilian drug maker for $28 million.
Thursday, March 18
Real estate developer and investor George Argyros has joined the board of the parent company of Costa Mesa-based Pacific Mercantile Bank, the county’s largest homegrown bank.
Wednesday, March 17
Entrepreneurs who were bruised by the recession but emerged stronger were honored Wednesday at the Business Journal’s ninth annual Excellence in Entrepreneurship Awards in Irvine.
Tuesday, March 16
Orange County’s median home price dropped $3,000 in February from January despite seeing an increase in sales.
Shares of Irvine-based medical device maker Biolase Technology Inc. shot up Tuesday after regulators cleared its latest dental laser.
First American Corp. continues to shore up plans to separate its title insurance business and information services unit with the appointment of executives and plans to absorb all of another subsidiary.
The Food and Drug Administration has sent a warning letter to Irvine-based eye drug maker Ista Pharmaceuticals Inc. about advertising for its flagship product.
Monday, March 15
SenoRx Inc., an Irvine medical device maker, said Monday that Chief Executive Lloyd H. Malchow died Sunday. Malchow, who was 56, had been undergoing cancer treatment.
Anaheim’s Extron Electronics Inc., a maker electronics for projector systems used in classrooms, boardrooms and auditoriums, said Monday it acquired a division of Burbank-based Electrosonic Inc.
Sunday, March 14
Mergers and Acquisitions Market Shows Signs of Resurgence, Driven by Interest in Healthcare
A look at why mergers and acquisitions are starting to come out of the woodwork
MARKETING: Doner plans to defend, loss would be sizable
Mazda North American Operations in Irvine has put its $150 million yearly advertising account up for grabs
A venture of South Korea’s LG Group has bought a spinoff of Irvine’s SMC Networks
REAL ESTATE: RREEF turns over buildings, details undisclosed
A pair of Aliso Viejo offices has seen a change in ownership after one of the country’s largest real estate investors opted to turn over the keys to its lender
Cautious Bank Expands in Meltdown’s Fallout
Sunwest Bank is turning up the heat on its competitors
Irvine-based Broadcom Corp. made an investment in a San Jose startup maker of processor chips.
REAL ESTATE: Essex completes Santa Ana’s Skyline buy for $128M
The largest apartment sale seen in OC in years is another busted condominium project
HEALTHCARE: Proposal doesn’t squeeze payments; adds regulations
Nursing home operators dodged a bullet in the newest version of proposed healthcare reform
FINANCE: ’80s rocker said to be headlining; attendees up from ’09
Roth Capital opens its yearly three-day Roth Orange County Growth Stock Conference with more global flavor and an eye on better economic times
TECHNOLOGY: Crazy Pixel works on games, other animation
A look at yet another offshoot of Irvine’s Blizzard Entertainment
Pacific Life Names Brown Executive Vice President
Hirings, promotions and other moves at local businesses
FINANCE: They say returns can be just as good, with social benefit
A look at some local social investors: people who hope to better the world while still making a profit
ENTERTAINMENT: NIS hopes to defy genre’s downturn in U.S.
A company that takes Japanese games and customizes them for the U.S. is looking to do the same for DVDs
A look at people, companies and institutions receiving awards, accolades, grants and other honors
Workforce Magazine Moving from Irvine to Chicago; Johnson Gray Lands Wolfgang Puck
Hyundai Motor America found itself in a bind during the Academy Awards ceremony earlier this month, in the Media and Marketing column by Michael Volpe
January Sales Could Lead Chipmakers to Up Outlooks; Broadcom Saves Irvine Science Fair
One analyst sees disk drive makers hitting a wall this year after a big stock run-up in the past year or so, in the Technology column by Sarah Tolkoff
Edwards’ UCI Presentation Changes Analyst’s Mind on Taxing Devices for Healthcare Reform
AdvaMed again has tapped an OC medical device executive as its leader, in the Healthcare column by Vita Reed
Storage Space Investor Buys in New Jersey, Florida; Paul’s TV Strikes Big Lease with Hager
Grubb & Ellis is revamping management of its brokerage operations in Newport Beach and Anaheim, in the Real Estate column by Mark Mueller
Manufacturing and Warehouse Market Saw Tough Fourth Quarter
The manufacturing and warehouse market saw a tough fourth quarter, in Real Estate Watch
Congressman John Campbell thinks Toyota’s recent troubles are deja vu all over again, in Viewpoint
With Saint Patrick’s Day on Wednesday, you may be looking for some places to get your Irish on. In that light, here is a list of a few pubs that offer Irish brews, food and music.
Public Companies Have Seen a Run-Up in Value, Set Benchmark for Potential M&A Deals
Why rising company valuations aren’t expected to deter potential buyers
FINANCE: Pent-up demand likely to increase deals by end of this year
The encouraging signs are for private equity investments
ECONOMY: In-N-Out buoys group; overall revenue drops 10%
The county’s largest women-owned businesses saw another down year. Includes the 2010 OC's Top Women-Owned Businesses list for download (pdf)
Friday, March 12
San Carlos-based Tesla Motors Inc. may be one step closer to opening a dealership in Newport Beach.
Prosecutors for Orange County plan to file a lawsuit on Friday against Torrance-based Toyota Motor Sales USA Inc., the Japanese automaker's U.S. sales and marketing arm, because of continuing problems with Toyota vehicles.
The big local names in surf-inspired clothes took different paths on Wall Street Friday a day after reporting quarterly results.
Thursday, March 11
Anaheim-based mall clothing retailer Pacific Sunwear of California Inc. beat Wall Street expectations with results for its recently ended quarter but sent investors selling with its outlook for the current quarter.
Huntington Beach-based clothing maker Quiksilver Inc. reported a smaller than expected loss Thursday and beat sales expectations for its recently ended quarter.
A court-appointed receiver who is selling loans made to Santa Ana-based hospital operator Integrated Healthcare Holdings Inc. said he has entered agreements with about 11 potential additional bidders.
The county's largest private employer improved its financial position in 2009.
Shares of Seal Beach-based Clean Energy Fuels Corp., which runs natural gas fueling stations for fleets of taxis, buses and other vehicles, rose Thursday a day after the company reported a smaller than expected quarterly loss.
Wednesday, March 10
Local Contingent Remain As Staples
Local businessmen, led by Donald Bren, again make Forbes' latest list of the world's top billionaires.
Orange County unemployment broke the 10% mark in January as yearly layoffs hit their highest level since the peak of the recession in spring 2009.
The Food and Drug Administration said it has approved Botox, a drug made by Irvine-based Allergan Inc., for treating upper-limb muscle spasms.
Tuesday, March 9
Shares of Aliso Viejo-based QLogic Corp., a maker of electronics for data storage networks, rose Tuesday on Wall Street chatter that it’s a possible takeover target.
Vermont-based Green Mountain Coffee Roasters Inc. has extended its offer to buy Irvine-based coffee seller Diedrich Coffee Inc. after running into regulatory issues.
The U.S. Bankruptcy Court approved a revised reorganization plan for the bankrupt parent company of the Orange County Register on Tuesday.
Monday, March 8
An analyst upgraded her rating on Huntington Beach-based clothing maker Quiksilver Inc. Monday on signs of a turnaround in sales at mall and other stores.
Irvine-based Broadcom Corp. has made an undisclosed investment in a San Jose startup maker of processor chips for servers.
Sunday, March 7
REAL ESTATE: Some distressed property buyers have wiggle room
A look at more aggressive leasing practices for offices in Irvine
2009 Sales Still Down, But Retail and Apartment Deals See Boost, Larger Tenants Take Space
The pace of blockbuster property sales continued its slump in 2009
Company Lands Canned Air Fresheners on Big Store’s Shelves
A look at Irvine’s California Scents in a Designed in OC feature
BNP Paribas Open in Indian Wells through March 21, $10 and up
BNP Paribas Open in Indian Wells through March 21, $10 and up
Orange County United Way thinks local residents need to step up when it comes to fighting poverty, in Viewpoint
Toyota Dealers Working Overtime, Face Fallout; Fashionista Quits Job for Her Online Boutique
Sales of new autos in the county fell 3% in January from a year earlier, in the Marketplace column by Sherri Cruz
360 Commercial Adds Steve Economos, Team
SunCal Cos. is searching for a “Plan C” to push ahead on the massive redevelopment plan it has in the works for the Bay Area, in the Real Estate column by Mark Mueller
Grubb & Ellis Buys Medical Office Building; Former OC Device Maker Gets FDA Warning
Less-invasive replacement heart valves from Edwards and rival Medtronic got a thumbs-up late last month from an analyst, in the Healthcare column by Vita Reed
Software Maker 3Tera Bought by CA; Broadcom, Others Pledge to Hire Grads, Back Startups
Newport Media recently landed $15 million in a round of venture funding, in the Technology column by Sarah Tolkoff
City’s Become ‘Accidental’ Hub for Fan Fests
TOURISM - Anaheim is becoming fan fest central
Largest Cos. Bracing for Tough Years Coming As Higher Mortgage Rates May Tamp Business
A list of the largest title companies operating here. Includes the 2010 OC's Largest Title Insurers list for download (pdf)
REAL ESTATE: Small public co. plans to target Chinese investors
One of OC’s best-known commercial real estate developers is looking to try his hand as a seller of distressed homes
REAL ESTATE: 2 owners spilt plots, propose scaled-back retail
A Newport Beach retail site has traded hands at an expected discount
First Vietnamese American Bank and Saigon National Bank recently scored poorly in a test of their bad loans and real estate against their cash reserves
TECHNOLOGY: Street excited about potential third big customer
An update on Broadcom’s push to be a major baseband chip supplier to the world’s top cell phone makers
Has the missteps taken by Toyota added fuel to Hyundai and Kia’s fire?
MANUFACTURING: Custom Comfort flirted with bankruptcy
Two years of lagging sales didn’t bring an end to a local mattress maker
An update of the soap opera behind hospital operator Integrated Healthcare Holdings
Suzuki Starting Critical Push for Sedan; Morgan Marketing Builds Unit Around Test Kitchen
Experian Americas is doing a social media campaign featuring celebrities, in the Media and Marketing column by Michael Volpe
Friday, March 5
Shares of Newport Beach-based chipmaker Conexant Systems Inc. slumped Friday, a day after the company said it raised about $52 million in a recent stock offering.
Shares of Allergan Inc., the Irvine maker of Botox and other drugs, rose Friday after an analyst upgraded them.
Thursday, March 4
Nationwide Health Properties Inc. of Newport Beach said this week that it bought five additional medical office buildings, including two in Orange County.
Newport Beach-based chipmaker Mindspeed Technologies Inc. said Thursday it’s looking to raise around $18 million in a public stock offering.
February sales at Foothill Ranch-based mall clothing retailer Wet Seal Inc. rose an unexpected 4.7%, surprising analysts who were projecting a decline.
Wednesday, March 3
Newport Beach-based chipmaker Conexant Systems Inc. said Wednesday it is selling nearly $250 million worth of bonds and stocks to pay off debt due in 2026.
Irvine-based Allergan Inc. is licensing a potential pain drug for the body’s nervous system to Bristol-Myers Squibb Co. in a deal that could be worth more than $400 million.
Tuesday, March 2
Irvine’s Kofax PLC, a maker of software that helps businesses cut down on paper and data entry, said Tuesday it has hired an investment bank as its financial adviser and broker.
Monday, March 1
Aliso Viejo drug maker Valeant Pharmaceuticals International said Monday that it’s spending $12 million for the rights to a wrinkle-reducing skin cream.
HEALTHCARE: Few do own buying; doctors push for latest gear
A look at how medical devices get into local hospitals
Emeryville-based Peet’s Coffee & Tea Inc. has extended for a second time its offer to buy Irvine-based coffee seller Diedrich Coffee Inc. in the hopes a rival buyout bid is derailed by regulators.
A look at people, companies and institutions receiving awards, accolades, grants and other honors
San Clemente-based hotel owner Sunstone Hotel Investors Inc. last week reported a fourth-quarter profit slightly ahead of Wall Street’s expectation while revenue came in just shy.
FINANCE: Early 2010 work up three times from ‘dismal’ year ago
The county’s largest homegrown bank has seen the values of its deals triple from last year
TECHNOLOGY: Chipmaker now among largest in county
Chipmaker Teridian is in a growing market and is evaluating a public offering
Fifi Chao summarizes her annual feature, with Chef of the Year and other interesting round-ups of dining possibilities.
REAL ESTATE: South Coast moving into Smurfit site in April
A South Bay trucking company has acquired an empty Fullerton warehouse where it plans to relocate its headquarters
AUTO: Epic downturn brings cuts; subtle 2010 industry recovery seen
ABOUT THE LIST: The strongest automakers with operations in OC held steady in the past year as others cut jobs. Includes the complete list for download (pdf).
FINANCE: Deals slowed in 2009 but didn’t stop; $4B-plus in 2 years
Private equity deals continued flowing in OC in the past two years
Worst Drop in Years; Used Cars Held Up OK
ABOUT THE LIST: Every local auto dealer that reported numbers to the Business Journal saw a decline in sales in 2009. Includes the 2010 OC's Largest Auto Dealers list for download (pdf)
Mazzo’s Focal Point Shifts from Wall Street to Chicago
It’s been a year since Abbott Laboratories bought Advanced Medical Optics
A startup maker of cloud computing software was acquired last week by technology services kingpin CA Inc.
TECHNOLOGY: Stock plummets on outlook; co. eyes sales to others
STEC has to diversify or wait out its main customer’s inventory glut after a tough first quarter outlook
First American Corp. reported a profit and sales in line with Wall Street estimates last week and said it hopes to complete a long-planned spinoff by June 1.
APPAREL: Quiksilver, rival both claim qualified wins; back to 2004
Quiksilver saw an appeals court reverse a ban against a rival clothing maker, but it says it still came out ahead in the ruling
Local Restaurants Offer Deals, Stylish Digs for Diners in the Bar, Lounge
Vignettes on upscale lounges, bars and happy hours with inexpensive menus.
K’Ya’s Chef Connole Churns Out Cheap Plates, with Global Flavors
Fifi Chao’s pick for Chef of the Year
One local executive thinks he is seeing the return of real estate finance
Airport Area’s Industrial Market Sees More Positive Signs than Office
The airport area’s industrial market is seeing some positive signs, in Real Estate Watch
Huntington Co. Has Big Plans for High-Rise in Hanoi; Santa Ana Shopping Center Acquired
The commercial real estate arm of J.F. Shea has made some moves lately, in the Real Estate column by Mark Mueller
Drug Maker Radient Outlines Plan to Stave Off Delisting; Avanir Gets Expanded Drug Patent
Allergan is hoping to continue spurring sales of medical cosmetics with its own stimulus package, in the Healthcare column
WiSpry Nabs Patent for Chip Technology; Netlist Hires Head of Research and Development
A local software startup added an OC software veteran to its board, in the Technology column by Sarah Tolkoff
AlPunto: Rice Campaign With Univision Weather Girl; Casanova Does Youth Exercise PSA
California Milk Processor Board is starting its latest Hispanic marketing campaign, in the Media and Marketing column by Michael Volpe