51.1 F
Laguna Hills
Thursday, Mar 28, 2024
-Advertisement-

Jannard’s Venture: Digital Movie Camera

Jim Jannard, chairman, founder and majority owner of Foothill Ranch-based sunglasses maker Oakley Inc., is creating a buzz with a passion turned side project.

Jannard has started a company that makes a high-resolution digital camera for shooting movies and other productions.

The company: Lake Forest-based Red Digital Cinema Corp., otherwise known as Red.

The venture is separate from Jannard’s work at Oakley, known for its “mad scientist” research into sunglasses and other products.

Red stems from Jannard’s longtime love of photography. The multimillionaire, who owns about 65% of Oakley, is bankrolling the venture.

The startup has created a stir at camera shows with early talk of its Red One camera.

Ted Schilowitz, who heads Red, said the response has been overwhelming.

“The orders keep streaming in,” Schilowitz said. “This is in advance of people seeing any images from our sensor.”

The first images from Red One are set to debut at a September tradeshow in Amsterdam, Schilowitz said.

The camera, which is set to sell for $17,500, could be produced by the end of the year. The first models are set to ship in spring, according to Schilowitz.

The company’s Web site describes the camera as having the “quality of 35 mm film and convenience of a camcorder.”

At a recent Los Angeles tradeshow, hundreds of interested buyers paid a $1,000 deposit to reserve a place in line for some of the first cameras.


For more on this story, see the Aug. 28 edition of the Business Journal.

Want more from the best local business newspaper in the country?

Sign-up for our FREE Daily eNews update to get the latest Orange County news delivered right to your inbox!

-Advertisement-

Featured Articles

-Advertisement-
-Advertisement-
-Advertisement-
-Advertisement-

Related Articles

-Advertisement-
-Advertisement-