fFutbol Drive! By Orange County Business Journal Monday, June 17, 2002 Tweet EMAIL & #260;Futbol Drive! Hyundai Aims to Kick-Start Hispanic Sales With World Cup By JENNIFER BELLANTONIO For Hyundai Motor America, the 2002 World Cup is all about Hispanic marketing... Take 1 minute to subscribe and you'll get this story, plus: Already a subscriber? Sign in 52 weekly issues Subscriber-only digital content every business day, plus full access to OCBJ.com archives Book of Lists — the most comprehensive business resource in Orange County NEW: Orange County 500 — influential business leaders you need to know Yours for only $99. Click Here for more information and subscription form.