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Agencies Pare Back; Big Man Revamps Web Sites

Newport Beach-based Lawrence, Mayo and Ponder recently broke a TV spot for Read California in Sacramento featuring pro skateboarder Tony Hawk,a teen favorite in focus groups, according to Lynda Lawrence, agency president

In the spot, airing on Fox, ESPN2 and Prime Time, the championship skateboarder repeatedly misses a trick and then is shown how to do it right with a book...

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