Sharga on Branding; Del Taco Hopes Diners Dig Its New Promotion

Young & Rubicam in Irvine recently unveiled a new campaign for client Lincoln Mercury and its new sport utility vehicle, the 2002 Mercury Mountaineer...



Take 1 minute to subscribe and you'll get this story, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to OCBJ.com archives
  • Book of Lists — the most comprehensive business resource in Orange County
  • NEW: Orange County 500 — influential business leaders you need to know
Yours for only $99.

Click Here for more information and subscription form.