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Thursday, Oct 6, 2022

Fitz Games Stays Local With Hispanic Account

Costa Mesa advertising agency Casanova McCann has added the Fitz Games business to its fold.

The agency is the Laguna Beach games company’s first Hispanic marketing firm.

Casanova, led by President and CEO Ingrid Otero-Smart, will initially work on the marketing around Fitz’s Dios Mio! Latino card game, a mix-and-match, question-and-answer game.

Fitz, launched last year with an emphasis on comedy-based card games to be played during parties. The business began with The Chosen One, which the company said is aimed at Jewish humor and culture. Card decks retail for $25.

Casanova was estimated to have generated some $25 million in business in 2019, placing it in the top 10 of Orange County’s largest advertising agencies at No. 7 on this year’s Business Journal list. The agency has also kept busy with other recent account wins that include Vallarta Supermarkets and Häagen-Dazs. See the Nov. 16 print edition of the Business Journal for more on the company.

Not only that, but Chief Executive Ingrid Otero-Smart in the fall went in to buy a majority stake in the agency, in a move she said was about controlling the agency’s destiny at a time when multicultural marketing only continues to boom and the workload for Casanova hasn’t slowed.

“I’ve worked in [ad agency] networks most of my life. I’ve worked in an indie shop for a while, and I never really thought I’d own my own business,” Otero-Smart said of the deal.

Adding to a newsy year for the CEO and agency, Otero-Smart earlier this month received the Entrepreneur of the Year Award during the Latina Style Business Series, a multi-stop conference aimed at Latina-owned businesses put on by the Dallas-based Latina Style Magazine.

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