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Wednesday, Feb 8, 2023

Digital Agency Rareview Reports Uptick in Work

Irvine digital marketing agency Rareview said its revenue is on an upswing as it picks up new work from some big names.

The company said sales have increased 170% over the past three years, though it doesn’t disclose specific sales numbers.

Part of its growth has come from work with WordPress VIP, a division of the content management system on which many websites today are built. WordPress VIP added Rareview to its Gold Agency Partnership group. 

Members of that group assist WordPress VIP clients with security, performance and other aspects of their sites with a client roster touting names such as News Corp, Rolling Stone, Facebook, Microsoft and others.

The agency’s services include design, marketing, website engineering and media planning.

It’s earned the thumbs up from a number of locals, including Costa Mesa clothing company Z Supply LLC, which hired Rareview to be its marketing agency of record for work on digital, paid social media and creative.

The agency said it helped Z Supply shave off 97% of its cost to acquire customers, bump new customers by 70% and achieve a 500% increase in revenue.

There’s also Irvine-based Fox Racing, which works with Rareview on its direct-to-consumer business with the agency saying the channel has seen a 145% return on its ad spend.

Rareview was launched in 2002, originally as a design-focused agency, and counts 21 workers. 

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