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Taco Bell Taps Jordan Brand Exec to Head Branding

Irvine-based Taco Bell Corp.’s next global chief brand officer comes from Nike Inc.’s (NYSE: NKE) Jordan Brand.

Sean Tresvant, who steps into the top branding spot at the chain Jan. 10, currently serves as chief marketing officer of Nike’s Jordan Brand, where he led the “Last Dance” documentary team and work with Epic Games on a Fortnite activation.

Tresvant has also worked at Pepsi and Sports Illustrated.

He succeeds Nikki Lawson, who was appointed to the position in February 2020. The company said Lawson is relocating to Sydney to “pursue other opportunities.”

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