Yogurtland Expands in Houston Market

Yogurtland today announced it has signed a five-store agreement for new locations in Houston that are slated to open late this year.

The deal was made with first-time franchisees, Yasir Akhtar and Sameera Rauf, who also own an independent insurance company. The partners’ new locations will include an all-new Yogurtland store design as well.

The frozen yogurt franchise, based in Irvine, counts over 220 stores companywide with 12 currently in Texas. Other markets eyed for expansion include Arizona and Florida.

“Yogurtland provides the support and proven business model to help franchisees like Yasir and Sameera succeed,” President Sam Yoon said in a statement. He also referenced Fortune Business Insights’ prediction that the frozen yogurt market will double to $2.14 billion in 2028.

Yogurtland ranked No. 20 in the Business Journal’s list of Orange County-based restaurant chains with an estimate of $100 million in systemwide sales for 2021. The chain is aiming to double its store count in the next five years with a goal of 10% store growth per year.