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Wednesday, Oct 5, 2022
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Taco Bell Pilots Subscription Service

Irvine-based Taco Bell Corp. said Monday it has begun testing a subscription program in Tucson, called Taco Lover’s Pass.

The program ranges in price from $5 to $10 and is based on location. Participating restaurants total 17.

The pass, which is available only through the Taco Bell app, includes a taco a day for 30 days. Customer options include the Crunchy Taco, Doritos Locos Tacos, Spicy Potato Soft Taco and four other taco types.

The test is set to run through Nov. 24.

Taco Bell counts more than 7,500 restaurants, with a goal to grow to 10,000 locations within this decade.

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