Subrina Hudson

Reporter

Email: hudson@ocbj.com
Phone: 949-833-8373 Extension: 271

Recent Stories

PacSun Names President

Alfred Chang was promoted to president of Anaheim-based retailer Pacific Sunwear on Wednesday.

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KPRS Constructs Itself

Brea Firm Plays Up Employee Balance for Great Service

KPRS Construction Services Inc. is celebrating its 20th anniversary this year. That means it survived economic slowdowns caused by the internet bubble burst, the 9/11 terror attacks, and the 2008 financial collapse.

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Hyundai, Kia Reorganize US Ops

A shakeup has happened in the North American offices of South Korean automakers Hyundai Motor Co. and affiliate Kia Motor Corp.

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Stance Adds Fintech To Move Checkout Lines

APPAREL: Retailer puts ‘disruptive DNA’ into stores

Stance Inc. wants to make standing in line a distant memory at its retail shops.

Agency Helps Veteran Builder Reinvent Its Image

130-Year-Old Swinerton Plays Up Staff Ownership

San Francisco-based construction firm Swinerton Inc. wanted to mark its 130th anniversary with a new identity.

NB Maker Dinged for Lead in Baby Food

State Attorney General Xavier Becerra named Newport Beach food manufacturer Graceleigh Inc. in a lawsuit last week for selling toddler formula with high levels of lead.

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Asics Grooves on 3-Year Live Nation Festival Gig

Exclusive Kicks Sponsor Of US, Canada Events

Asics America Corp. is ready for the summer music festival season, but consumers can bank on getting more than flower crowns.

CalAmp Shows How to Go About a Refresh

MARKETING: Firm aligns its, LoJack brand’s looks, and more

CalAmp Corp. set out to reinvent businesses through telematics, or technology that remotely monitors assets, such as cars.

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‘Big Deal,’ Brandman Lands Walmart Partnership

EDUCATION: One of three picked for subsidized tuition

Brandman University’s business is providing higher education to working adults, partnering with over 2,700 companies like Irvine Co. and Blizzard Entertainment.

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Auction.com Names CTO

Irvine-based online distressed real estate auction company Auction.com promoted Amit Aggarwal to chief technology officer on Monday.

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RealHer Products, Philanthropy Benefit LGBT People

Beauty Brand Encourages Women to Own Identities

Indie beauty brand RealHer Inc. is sharing the love.

‘No ***Holes’ Agency Sets Up Shop in Orange Co.

Head Broker Comes From Malibu With New Tack

Beverly Hills luxury brokerage The Agency has grown its West Coast footprint over the past year with nine new offices, but it took a bit of coaxing for it to open No. 10, its first Orange County outpost.

May Auto Sales Up

Nearly all of Orange County’s automakers reported an uptick in sales for May while year-to-date sales remain mixed.

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Brandman to Educate Walmart Workers

Walmart employees will be able to attend Irvine-based Brandman University for $1 a day as part of a new program the retail giant said on Wednesday.

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KIA names COO

Irvine-based automaker Kia Motors America named Michael Cole chief operating officer and executive vice president on Tuesday. He succeeds Michael Sprague, who left the post last month.

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Cookie Maker Has New Name, Headquarters, Flavors

Now Nui Foods, It Will Reach Beyond Keto Heads

The ketogenic diet is the latest health craze—even praised by celebrities Halle Berry and Kourtney Kardashian—but one keto snack maker has ditched its Keto Kookie name to appeal to a wider audience.

Making Room on the Wooden Dance Floor

NONPROFITS: How St. Joseph nun started movement for success

Fewer parents will be camping out the night before auditions at Santa Ana-based nonprofit The Wooden Floor.

PacSun Explores Merger

Anaheim-based retail chain Pacific Sunwear of California is reported to be in talks with Bellevue, Wash.-based sports retailer Eddie Bauer to consolidate their businesses, according to Reuters.

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For 35 Years, an OC Immigrant Success Story

Now Charlie Zhang Pursues His Dream

Charlie Zhang built his fortune in the restaurant business when he started fast-casual chain Pick Up Stix in 1989 in Rancho Santa Margarita—growing to 100 locations, then selling it in 2001 to TGI Friday’s owner Carlson Restaurants Worldwide for $50 million.

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Trio’s Line Aims to Make Monthly Cycle Less Painful

Rael Raises $2.1 Million In Preseries A Round

Buena Park-based startup Rael wants more women to talk about their periods, and investors are listening.

Music Streamer in NB Makes Music With Distributor

Edge, MondoTunes To Put Songs on Big Channels

Music video streaming service Edge Music Network wants to help users reach more fans and make more money.

Titan Names CEO

Footwear veteran Joel Oblonsky was named chief executive of Huntington Beach footwear licensee Titan Industries Inc.

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Kia Offers Ultra-Inexpensive Stinger GT Via AR

Facebook Messenger Puts Virtual Car Anywhere

Want a quick and free way to get a Kia Stinger GT in your driveway? Log onto Facebook.

‘Enrich Women Around the World’

Rogers-Kante’s SeneGence Recently Launched New Initiatives

Joni Rogers-Kante is on a mission to help women take control of their lives.

She Can Answer Hunger Question Now

Nicole Suydam Learned, Now Leads Second Harvest

If you asked Nicole Suydam more than 20 years ago to explain hunger in Orange County, she wouldn’t have been able to give you an answer.

Designing Plan to Fit Changing Advertising Model

Hoping Merger of Unequals is Savvy Move

A mix of wine, appetizers and sketches on a napkin sparked a merger between Costa Mesa-based advertising agencies Sunday Brunch and Irvine-based Gigasavvy.

Sports Agency Creates Marketing Firm With Partner

Former Big Sports Execs Join Management Team

The Athletes First sports agency is expanding its arena of services with the launch of Athletes First Partners, an international sales and marketing services company.

30 Years Away, Why Fram Virjee Returned to OC

EDUCATION: Power lawyer back in power in ivory tower

Framroze Virjee waved goodbye to his colleagues at the prominent Los Angeles-based law firm O’Melveny & Myers LLP and hopped on a plane to live out his retirement in Rwanda.

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Mitsubishi Names COO

Cypress-based automaker Mitsubishi Motors North America Inc. said Wednesday that Mark Chaffin will succeed Don Swearingen as chief operating officer.

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South OC Community College Names Chancellor

Kathleen Burke has been named chancellor of the South Orange County Community College District.

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Auto Sales Decline

Orange County automakers’ sales dropped in April, and only two—Mazda Motor of America Inc. and Mitsubishi Motors N.A. Inc.—are up for the year.

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LA Homeless Nonprofit Will Expand to Anaheim

Los Angeles-based nonprofit Chrysalis is taking its first step outside of Los Angeles County by seeking a new office in Anaheim.

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Designing a New Economic Model

How a Newport Decorator Got Back in the Black

Interior designers looking to spur their creative juices and graduate out of their home offices can head to a new co-working space in Newport Beach called Studio88.

Surterre Gives Agents a Hand With New Ad Platform

Service Product Of ‘Years Of’ Tech Research

Residential brokerage firm Surterre Properties is getting into the advertising business.

PBS SoCal, KCET to Merge

Costa Mesa-based PBS SoCal expects to merge with KCETLink Media by mid-year with the newly formed group operating under a new name.

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Boardriders Completes Billabong Buy

Huntington Beach-based Boardriders Inc. completed its acquisition of rival Billabong International Ltd. on Tuesday.

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ADL Lawyer Will Head UC’s Free Speech Center

Michelle Deutchman has been named the first executive director of the University of California’s National Center for Free Speech and Civic Engagement.

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Visit Anaheim Ads Show City’s Non-Disney Sides

Three-Year Campaign Focuses on Other Strengths

Visit Anaheim introduced a new cast of characters this month to highlight the city’s attractions.

Apparel Companies Hemmed Their Job Lines

Losses Eased And Several Bucked Trend

Orange County’s largest apparel companies showed they aren’t immune to the ongoing headwinds facing the apparel industry as local employment in the 12 months through March fell slightly for the second year.

No Advantage, Small Gains For 2017 Ad Agency Roster

Data the Driver in ‘Media Landscape Changing Quickly’

The Business Journal’s list of Orange County’s largest advertising agencies swelled its ranks and grew revenues modestly over the past year.

Trend Sets the Trend As Local Printers Adapt

Fighting Disruption With Digital Printing, Packaging

Orange County’s largest commercial printers posted only steady results in 2016, but the 29 companies on this week’s Business Journal list picked up the pace last year.

Karma Taps California Root System for Campaign

Locally Shot Ads Highlight Car’s Birthplace

Irvine-based carmaker Karma Automotive started its second network television campaign promoting its new luxury Revero model as the “most beautiful electric car you have ever seen.”

Shipyard Names CCO

Marketing firm The Shipyard named David Sonderman chief creative officer on Tuesday.

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Simon Will Re-Do Brea Mall Sears

Indianapolis-based Simon Property Group Inc. plans to redevelop the vacant Sears store at Brea Mall.

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Apparel Maker Seeks New Repeat-Business Realities

La Jolla Group Teams With Austrian Marketer

Irvine-based apparel maker La Jolla Group wants to get personal with customers.

Laguna Jewelry Maker Gorjana Goes Boldly into Retailing

RETAIL: Couple rolling out branded stores on both coasts

Jason Griffin and Gorjana Reidel spent 12 years charming major retailers such as Nordstrom Inc. and Bloomingdale’s with their delicate jewelry line when two years ago they took on a new challenge—real estate and branded stores.

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Kia COO Exits

Kia Motors America Chief Operating Officer and Executive Vice President Michael Sprague will leave his post, effective April 17.

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MIND Names CFO

Josephine Garrett has been named chief financial officer of Irvine-based nonprofit MIND Research Institute.

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March Auto Sales Rise

All Orange County-based automakers reported sales increases in March except for Hyundai Motor America and Hyundai’s Genesis brand.

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Innocean, Amusement Park in ADDY ’18 Spotlight

Crowd Lauds Innfluence, Gothold’s Record Haul

The American Advertising Federation of Orange County rolled out the red carpet for the advertising community at its annual awards ceremony at Balboa Bay Resort in Newport Beach.

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