Orange County Business Journal

Michael Volpe covers media and marketing, hotel developers and owners, law and accounting. He can be reached at

Recent Stories

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Daphne’s Boss Eyes Revival From San Clemente Base

RESTAURANTS: Greek chain plans makeover, eyes dinner gap

Daphne’s Greek Cafe owner Bill Trefethen is looking at ways to revamp the company’s restaurants and boost business

Optimistic Outlook for PR, Clients Get Back to Growth

SparkOC, Register Team Up on Website for the Arts; Fond Farwell on Way to New Venture

The county's public relations firms are optimistic about business picking up in 2011, in the Media and Marketing column

Law Firms Go After Lateral Hires for Instant Business Boost

LEGAL: Firms cherry picking to add to rebounding practices

Law firms are increasing lateral hires to boost business

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Dance Contest Dinner Show Set for Anaheim

ENTERTAINMENT: Diners to judge Latin, hip hop, other styles

A dinner show that pits dancers from various styles against one another is set to open in Anaheim early next year

Hyundai Increases Sponsorship With Top Cable Show

Cornerstone Brings Irvine Co. Pedigree; Vertical Bets With House; Orange Label Up to BAT

Hyundai Motor America renewed its sponsorship of TV show “Burn Notice,” in the Media and Marketing column

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ProFun Gets Ferrari World Park Done in Persian Gulf

THEME PARKS: Tustin firm in joint venture for management

Tustin’s ProFun Management Group opened a Ferrari-themed park in Abu Dhabi earlier this month

Newly Combined Toshiba Division Selects Ad Agency

Surfer Magazine Parent Buys Video Site Operator Grind Networks; Echo Media, Others Hire

Irvine's Toshiba America Information Systems has hired Goodness Mfg. to handle its advertising, in the Media and Marketing column

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Old Guys Rule Brand Targets Boomers Abroad for Expansion

APPAREL: Sales in Germany, Spain, South Africa, others eyed

Old Guys Rule in San Clemente targets baby boomers and is growing sales despite a slump in the clothing industry.

RiechesBaird to Take Hoag Brand Beyond the Bluffs

Hill & Knowlton on Solid Ground With Mazda; Boost Mobile Steps Up UFC Sponsorships

Newport Beach’s Hoag Memorial Hospital Presbyterian hired RiechesBaird in Irvine to launch a branding campaign, in the Media and Marketing column

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Big Bank Marketing

With similar offerings in a competitive market, Bank of America, Wells Fargo, Chase and others turn to advertising to sell customers on services and convenience

Big banks in Orange County rely on marketing campaigns to stand out.

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