Mediha DiMartino

Staff Reporter

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Email: dimartino@ocbj.com
Phone: 949-833-8373 Extension: 224

Recent Stories

Emerald Prices IPO

Emerald Expositions Events Inc. in San Juan Capistrano is slated to raise about $300 million in its initial public offering, according to documents filed with the Securities and Exchange Commission.

Tease photo

Billabong’s Bikini Campaign Outswims the Competition

Roark Revival’s Work Lauded By Surf Group

Laguna Niguel-based Surf Industry Manufacturers Association recognized The Roark Revival in San Juan Capistrano and Billabong in Irvine for producing marketing campaigns of the year at the 14th Annual SIMA Awards ceremony last month in Silverado.

Ad Agencies Post 2nd Straight Year of Double-Digit Gains

Two Firms Have 56% of List’s $1.5 Billion in Revenue

Let’s see that clip again.

Mom’s Love for Baby Inspired Specialized Line

LulyBoo Creator’s Naiveté Powered Her Through Snags

They say that what you don’t know won’t hurt you, or in Pazit Benezri’s case, stifle her entrepreneurial spirit.

Commercial Printers Hold the Line on 2016 Sales

29 Biggest Take in $621M Through 110 OC Presses

Orange County’s 29 largest commercial printers combined for $621 million in sales last year, about the same as the group posted in 2015.

Hyundai Runs With LA Marathon Sponsorship Opp

Auto Partner of One Of Biggest Runs in Country

Hyundai Motor America Inc. in Fountain Valley debuted last month as the official automotive partner of The Skechers Performance Los Angeles Marathon, a new sponsorship category.

Vans Parent Foresees 47% Sales Jump

APPAREL: Growth space, history inspire 2021 plan

Is a $3.37 billion revenue goal slightly “off the wall,” even for action sports industry superstar Vans Inc.?

Trade Show Operator Plans More Growth Post-IPO

SERVICES: Spent about $190M on shows in 2 years

San Juan Capistrano-based Emerald Expositions LLC spent nearly $190 million since early 2015 on a dozen acquisitions, according to the initial public offering it filed with the Securities and Exchange Commission on March 31.

Robots to the Rescue

Manufacturers Say Systems Integrator Helps Them Stay Competitive

TransAutomation Technologies Inc.’s mission is to “help businesses succeed through automation,” and get them to “re-shore, remain in California and remain profitable.”

Tease photo

Taco Bell Gets PETA Props

Taco Bell Corp.’s bean burritos will be the focal point of an upcoming campaign by People for the Ethical Treatment of Animals.

Tease photo

Volcom Exec Moves to RVCA

Kevin Meehan has left the role of Volcom Americas market president to join Billabong Group’s RVCA in Costa Mesa as global general manager.

Tease photo

OC Automakers’ March Sales Mixed

Two of the four largest Orange County-based automakers exceeded the national sales pace for new vehicles in March, according to New Jersey-based market researcher Autodata Corp.

Tease photo

Emerald Files for IPO

San Juan Capistrano-based Emerald Expositions LLC has filed to raise up to $100 million in an initial public offering.

Tease photo

Taco Bell Dishes Out Fast Fare with Foursquare’s Help

Using Data to Get Better Handle on Foot Traffic

Taco Bell Corp. in Irvine has begun to use Foursquare Analytics to better “understand changing foot traffic patterns” at its U.S.-based restaurants.

It Computes Shopping

Humanoid Robot Tested for Irvine Co. Retail

Irvine Company is spicing up its retail scene with Pepper, a humanoid robot capable of understanding and reacting to human emotions.

Kelley Blue Book Rolls Out Overseas

AUTOMOTIVE: Vehicle valuator’s Portuguese site may be first of many

Kelley Blue Book Co. Inc., after about 90 years in business, is dipping its tires into international waters.

Tease photo

ASICS Opens Boston Studio

ASICS America Corp. plans to open a product design studio in Boston, according to news reports.

Tease photo

Berkshire Hathaway Campaign Homes in on Image

New Spots Say Franchise Network ‘Good to Know’

Berkshire Hathaway HomeServices in Irvine launched a national brand campaign that positions the real estate brokerage franchise network as a brand that’s “good to know” when selling or buying homes.

American Advertising Federation OC Chapter Names Winners

The American Advertising Federation of Orange County held its annual awards gala Thursday at the Balboa Bay Club in Newport Beach.

Tease photo

Irvine Firm Buys in Munich

Advantage Smollan Ltd. in London—a holding company Irvine-based Advantage Solutions set up in 2015 with Smollan Group in Johannesburg—plans to acquire Combera Group GmbH in Munich on undisclosed terms.

Tease photo

Kelley Blue Book Expands Overseas

Kelley Blue Book in Irvine launched vehicle pricing and valuation website KBB.PT in Portugal that it plans to adapt to other international markets.

Tease photo

Kia Extends Women’s Golf Sponsorship for 2 Years

Will Continue as Auto Partner, Be at 7 Events

Irvine-based Kia Motors America Inc. renewed its sponsorship of the Ladies Professional Golf Association in a multiyear deal that enables it to continue as Official Automotive Partner and to have a presence at seven tournaments, including the ANA Inspiration and the KPMG Women’s PGA Championship.

Finnish Roots, Latin Name, OC Preference

TECHNOLOGY: Continuity point of difference for software developer

Finland-based Vincit Group PLC drew its name from “amor vincit omnia”—Latin for “love conquers all.”

Left Brain, Right Brain

Ad Industry Innovator Leveraged Math Skills for Venture

Peter Nguyen got a perfect score on the math portion of the SAT, so naturally, he took up online advertising.

Tilly’s Report Mixed; Shares Down

Irvine-based Tilly’s Inc. beat Wall Street expectations on revenue and earnings for the January quarter, but its shares fell about 11% to $8.80 on a downbeat forecast for the current quarter.

Tease photo

Business Journal Fetes Entrepreneurs

More than 300 members of the Orange County business community celebrated five winners during a luncheon at the Business Journal’s 16th Annual Excellence in Entrepreneurship Awards.

Other Mitsubishi’s Power Play

Electric Unit—No Relation to Auto Brand—in Solar Push

Mitsubishi Electric U.S. Inc. in Cypress plans to ramp up its solar equipment sales by lending a hand to the next generation of independent systems installers and integrators.

Quiksilver Cuts More Than Corporate Name

APPAREL: New owner says overhead now in line with size

Oaktree Capital Management LP really cleaned house at Quiksilver Inc. in Huntington Beach.

Mazda Cultivates Place to Share Passions at SXSW

Festival Studio Lets Fans Discover Brand Experience

Mazda North American Operations—South by Southwest’s official automobile sponsor—returned to the nine-day conference and festival with its own venue in tow.

Five Entrepreneurs Feted

More than 300 members of the Orange County business community celebrated five winners during a luncheon at the Business Journal’s 16th Annual Excellence in Entrepreneurship Awards.

Tease photo

New Corporate Name for Quiksilver

Quiksilver Inc. in Huntington Beach changed its corporate name to Boardriders Inc. today.

Tease photo

New President for Mophie

ZAGG Inc. named Chris Ahern president of Mophie LLC, its Tustin-based subsidiary.

Tease photo

ThreeSixty Vision: Big Growth on Brand Revivals

Pays $42M for New HQ in Spectrum, Plans Steady Hires Through Year

ThreeSixty Group is on a shopping spree.

Boston Firm Buys Wet Seal Name, IP

Gordon Brothers Brands LLC in Boston, a 114-year-old restructuring and investment firm, bought the Wet Seal name and other intellectual property for $3 million in a March 2 auction, according to documents filed in the U.S. Bankruptcy Court for the District of Delaware.

Belief in Bricks and Mortar

Boot Barn Bucks Trend, Adds Stores Organically, Through Acquisitions

A 200-store base might be too much of a bet for a lot of retailers these days.

Boston Buyer for Wet Seal IP

Gordon Brothers Brands LLC in Boston, a 114-year-old restructuring and investment firm, bought the Wet Seal name and other intellectual property for $3 million during a March 2 auction, according to documents filed today in the United States Bankruptcy Court for the District of Delaware.

Tease photo

February Mixed for OC Automakers

Three of the four largest Orange County-based automakers exceeded the national sales pace for new vehicles in February, according to New Jersey-based market researcher Autodata Corp.

Tease photo

Canada Company Wants Wet Seal IP

The YM Inc. Group of Cos. in Toronto posted a $1.5 million stalking-horse bid for Wet Seal LLC’s intellectual property, according to documents filed today in the United States Bankruptcy Court for the District of Delaware.

Tease photo

New Chief Creative for Mazda Ad Shop

Mazda North American Operations’ advertising agency of record hired Erich Funke as chief creative officer, effective March 6.

Tease photo

SCP to ‘Pause, Envision Future’ As Part of 50th

RETAIL: Party, promotions, posh buys on tap

South Coast Plaza turns 50 next month—yeah, we couldn’t tell, either.

Anaheim Cozies Up to Vancouver on Cross-Promotion

Cities’ Campaign Puts Spotlight on Parallels

Destination marketing organizations for Anaheim and Vancouver, British Columbia, joined forces on a recent campaign that aimed to highlight similarities between the two cities.

Quiksilver Settles with Ex-Employees

A bankruptcy court judge approved Quiksilver Inc.’s settlement agreement with 26 former employees, who were looking to collect about $7 million in severance pay, according to documents filed with the U.S. Bankruptcy Court for the District of Delaware.

Tease photo

Craig to Chair New Majority

Retail developer Steve Craig has been named chairman of New Majority California’s Orange County Chapter.

Tease photo

Kaiser Tops Expectations

Kaiser Aluminum Corp. beat Wall Street expectations on revenue and earnings for the fourth quarter and full year.

Tease photo

NB-Based Sealant Brand Puts Name on Texas Race

MARKETING: Rainguard gets IndyCar deal Firestone let go

Rainguard International jumped the gun—in a good way.

Hyundai Goes Patriotic With a Soldiers Super Bowl

Video Connects a Few Overseas With Home

Several big names were among thousands of viewers who praised Hyundai Motors America Inc.’s Super Bowl ad, including John Krafcik, the automaker’s former chief executive who now runs Waymo, a self-driving outfit and sister company to Google Inc.

Fashion Island Joins Luxe Marketing Co-Op

RETAIL: 5 property owners, 10 shopping centers under umbrella

Irvine Company has joined forces with four other major retail property owners for a marketing effort intended to keep its Fashion Island shopping center in Newport Beach a must-see destination on luxury travelers’ itineraries.

Aliso Viejo Ad Tech Shop to Close

iHeartMedia Revenue Platforms is shutting down its Aliso Viejo office and moving operations to Texas.

Tease photo

New GM for Element Skateboards

Element Skateboards Inc. in Irvine named David Brooks its new global general manager, the brand’s top executive position.

Tease photo

Experian Amplifies Creditors’ Marketing Efforts

New Tool Lets Lenders Offer Credit Digitally

Experian PLC introduced “Amplified Prospecting,” a marketing tool that enables lenders to provide “a firm offer of credit” to target consumer groups via email and other forms of digital advertising.