Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at firstname.lastname@example.org.
Phone: 949-833-8373 Extension: 224
Handle Hobie Brand Stores, Including Furniture Venture
Growing up, Laurie Alter’s older brother Mark Christy wanted to keep “her and her hamsters and her dolls” as far away as possible—he said he was “desperately trying to be cool,” and having a Ford Pinto as his ride didn’t help, either.
Steve Austin to Get Word Out on Off-Road Wheels
Kawasaki Motors Corp. U.S.A. in Foothill Ranch partnered with pro wrestler Steve Austin on a new advertising campaign to promote its Mule Pro-FXR off-road utility vehicle.
Elite Aerospace Group in Tustin acquired Halo Industries Inc. on undisclosed terms.
APPAREL: New ads, ambassadors pan out beyond its traditional core
Volcom LLC is giving you permission to ditch the daily grind and pursue your true passion, whatever that may be. Heck, it’ll even foot the bill for about a dozen winners of its #ThisFirst social media contest.
Other States Pick Up Slack for Business Journal’s No. 11
David Wilson is keeping things in perspective when it comes to cooling U.S. auto sales.
Michigan-based Kellogg Co. is closing its distribution center in La Palma and eliminating 280 jobs there, according to a Worker Adjustment and Retraining Notification the cereal and snack giant filed with the state.
Adrián González Will Lob El Pollo Loco Props
El Pollo Loco Holdings Inc. is turning to influencer marketing in its latest Loco Summer Fun advertising campaign.
Michigan-based Kellogg Co. is shuttering its distribution center in La Palma and cutting 280 jobs there, according to a Worker Adjustment and Retraining Notification the cereal and snack giant filed with the state Employment Development Department.
AUTOMOTIVE: Production slow now for exclusive clientele
Krishnan Menon had unique plans for the launch of Karma Automotive LLC and its $130,000 hybrid sports car, Revero—he envisioned it as the world’s first invite-only auto brand.
APPAREL: Garden Grove E-Tailer Adding Shirts, Suits
Ties.com wants to be a one-stop shop for the modern man—at least from the waist up.
Companies’ Home Turfs Inspire Shoe, Sock ‘Kits’
Stance Inc. is collaborating with New Balance Athletics Inc. on a series of shoes and socks kits, the first of which pays homage to the companies’ hometowns—San Clemente and Boston.
A piece of prime local real estate—albeit a virtual one—is up for grabs.
Sings Dairy’s Praises, To Give Away Refrigerators
The California Milk Processor Board in San Clemente launched the “California Thrives on Milk” campaign, designed to “help guide consumers to more healthful choices this summer” via educational events in Los Angeles, Fresno and Bakersfield.
Shares of Boot Barn Holdings Inc. were down 15% to $6.30 during Friday morning trading after the company reported revenue and adjusted profits for the April quarter that missed the Wall Street expectations.
Three of the four largest Orange County-based automakers trailed the national sales pace for new vehicles in May, according to New Jersey-based market researcher Autodata Corp.
Members-Only Establishments Preserve Purpose as They Change With Times
Are member-only dining clubs vulnerable to technology advances that in the past decade have rendered paper maps, pay phones and film cameras obsolete and conditioned us to communicate on social media more often than in person?
Ambry Genetics Corp. plans to cut 99 jobs at its facility in Irvine next month, according to a Worker Adjustment and Retraining Notification it filed with the state Employment Development Department.
Highlights Vulnerability Of Personal Info Online
Experian PLC’s latest TV spot juxtaposes footage of the Miller family building a blanket fort in their living room with the sound of an auctioneer offering up their personal data to the highest bidder online.
Shares of Emerald Expositions Events Inc. in San Juan Capistrano fell slightly after the tradeshow operator met Wall Street expectations on revenue but faltered on earnings for the March quarter.
Tilly’s Inc. reported sales that beat Wall Street expectations for the April quarter, sending its shares up 14% to a $279 million market cap in recent trading.
Australian online retailer SurfStitch Group Ltd. said it will close its North American operations based in Irvine this year and shift its SWELL ecommerce business there to Australia.
54 Biggest Firms Include Four Newcomers
Orange County’s largest apparel makers slowed hiring over the past year.
APPAREL: Two-building Spectrum site listed for lease
Billabong USA may be looking for new, smaller, digs in Orange County, the company confirmed last week.
3rd-Gen Owner Nabs Big Accounts; Markets Online
Greg Wingert took the time to hear out the Mater Dei High School guidance counselor’s push for college, but the senior’s mind was already set on joining the family business.
Swimwear Maker Moves In Market In Its Own Way
Felicia Madrigal sees Laguna Beach-based Merrilee’s Swimwear returning to shelves at popular retail chains, including PacSun and Nordstrom.
Shaheen Sadeghi, the visionary behind the Anaheim Packing House and other hip retail concepts, has picked a 12-acre site in San Marcos in San Diego County as his next challenge.
Ads Highlight How Easy It Says Switch to It Is
Boost Mobile LLC in Irvine launched national marketing and advertising campaign “Project Switch,” which highlights its “four lines for $100” offer.
Advantage Solutions Inc.’s initial public offering filing provides a glimpse into the Irvine-based company’s strategy of growth through acquisition of complementary sales and marketing businesses—it spent about $566 million on 39 deals in the past three years.
The first batch of Karma Automotive LLC’s Revero luxury plug-in hybrid vehicles is on its way to 10 dealer showrooms in the U.S. and Canada.
Goes With Torrance-Based PCG, Which Serves Honda
J.D. Power and Associates in Costa Mesa hired Pacific Communications Group as the agency of record for its automotive division.
St. John Knits International Inc. next month plans to cut 130 jobs at its facility in Irvine, according to a Worker Adjustment and Retraining Notification it filed with the state Employment Development Department.
ASICS America Corp.’s sales in the March quarter declined 5.3%, according to its parent, Japan-based ASICS Corp.
The Business Journal compiles roughly 60 lists a year using various factors to rank local companies—growth pace, employee count, and in some cases, annual revenue. The OC 50—published since 1992—sorts entries alphabetically, so rather than a list, think of it as an always-evolving collective of local influencers.
Saad Chehab Previously Worked for Maserati, Ford
Kia Motors America Inc. in Irvine hired Saad Chehab as vice president of marketing communications.
Autobytel Inc. reported March quarter revenue and adjusted profits that beat Wall Street expectations.
Hybrid Apparel in Cypress launched Love Tribe brand, a Disney princess-themed line of clothing for young women that’s available only at Macy’s department stores.
Z Supply, Its Eponymous Line Celeb-Approved, Guns for $100M
Z Supply LLC’s latest offering is a nod to Orange County’s apparel industry heritage.
Three of the four largest Orange County-based automakers trailed the national sales pace for new vehicles in April, according to New Jersey-based market researcher Autodata Corp.
About 750 people gathered at Hotel Irvine on Tuesday for the Business Journal’s 23rd Annual Women in Business Awards ceremony.
Irvine Staffer Symbolizes Empowerment Effort
Ammara Essa, principal system performance engineer at Verizon Communications’ Irvine office, is starring in the brand’s new national TV ad.
REAL ESTATE: Perks like fridges, grills answer employers’ demand
Irvine Company’s own twist on the creative-office trend is gaining ground.
Lifted Research Group Inc. was bought by Mad Engine LLC in San Diego on undisclosed terms.
Costa Mesa-based Volcom Inc. posted $60.1 million in revenue in the first quarter, a 3.5% decrease from the prior year period, according to Kering S.A., its Paris-based parent.
Specialist to Help Plan, Brand San Clemente Shops
Craig Realty Group in Newport Beach hired hospitality, retail consulting and brokerage firm Brandon-California to help brand and plan the tenant mix for the second phase of its Outlets at San Clemente.
APPAREL: Takes trade group honor, but ‘lot of work to do’
Vissla, three years after its inception, emerged as the men’s apparel brand of 2016 at the Laguna Niguel-based Surf Industry Manufacturers Association’s annual gala this month.
Irvine-based Mazda North American Operations hired Dino Bernacchi as its chief marketing officer, a new position.
Kaiser Aluminum Corp. reported revenue and earnings for the first quarter that beat Wall Street expectations.
Home-Updo Firm’s OC Office Balloons as It Sets Sights on World
It started out in 2012 as a small, 18-person office in Irvine whose “tight-knit” team had breakfasts and lunches together. Nowadays, Orange County is home to the biggest chunk of Palo Alto-based Houzz Inc.’s workforce. About 500 employees work in support, sales and e-commerce for the online home-improvement idea generator and marketplace.
Emerald Expositions Events Inc. in San Juan Capistrano is slated to raise about $300 million in its initial public offering, according to documents filed with the Securities and Exchange Commission.
Roark Revival’s Work Lauded By Surf Group
Laguna Niguel-based Surf Industry Manufacturers Association recognized The Roark Revival in San Juan Capistrano and Billabong in Irvine for producing marketing campaigns of the year at the 14th Annual SIMA Awards ceremony last month in Silverado.