Orange County Business Journal

City of Santa Ana Calls in the Pros for Profile Refresh

Santa Ana hired North Star Destination Strategies in Nashville, Tenn., to develop a “community brand” for the city to market itself to residents, businesses and visitors.

By Mediha DiMartino December 19, 2016 midnight share »
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Fashion Island Unveils Chatbot

Fashion Island launched a concierge chatbot that helps shoppers find a specific brand, store or service offered at the outdoor mall in Newport Beach.

By Mediha DiMartino December 13, 2016 12:20 p.m. share »

El Pollo Loco Goes Crazy on Mobile Ordering Trend

El Pollo Loco launched a mobile app that customers can use to place orders, and revamped its website to support online ordering. New York-based marketing technology firm Olo developed both features.

By Mediha DiMartino December 12, 2016 midnight share »

Oakley In Deal At Big Bear Resort

Oakley Inc. has signed on as the official eyewear and goggle brand of the Big Bear Mountain Resort, which includes the Bear Mountain, Snow Summit and Snow Summit Bike Park venues.

By Mediha DiMartino December 12, 2016 midnight share »
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Blizzard Branches into Books

Blizzard Entertainment Inc. in Irvine launched a book-publishing label, Blizzard Publishing, which will develop and release new and out-of-print titles related to the company’s “Warcraft,” “StarCraft” and “Diablo” games, both directly and through ongoing global partnerships.

By Mediha DiMartino December 8, 2016 9:57 a.m. share »
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Vans Boss Moves to Parent Co.

VF Corp. in Greensboro, N.C. promoted Vans Inc. President Kevin Bailey to the same post for the parent company’s Asia-Pacific region.

By Mediha DiMartino December 7, 2016 10:14 a.m. share »

Stance Steps Into Classic Disney Character Lineup

Stance Inc. in San Clemente is collaborating with Disney Consumer Products Inc. on a men’s, women’s and kids collection featuring Minnie Mouse, Mickey Mouse, Pluto, Donald Duck, and Goofy.

By Mediha DiMartino December 5, 2016 midnight share »
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November Mixed for OC Carmakers

Two out of four Orange County-based automakers beat the national sales pace on new-vehicle sales in November, according to New Jersey-based market researcher Autodata Corp.

By Mediha DiMartino December 1, 2016 1:49 p.m. share »
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Tilly’s Beats on Q3

Tilly’s Inc. surpassed analyst expectations on third-quarter revenue and profit, and hiked its 2016 forecast, sending its shares up more than 35% in Thursday trading to more than $13 a share and a $371 million market cap.

By Mediha DiMartino November 30, 2016 2:36 p.m. share »

Mazda Makeover Unifies Marketing

Chief Executive Masahiro Moro’s vision to transform Mazda North American Operations from an automaker “that just sells cars to a company that delivers a great experience” has taken its next steps following staff cutbacks and a restructuring at its headquarters in Irvine.

By Mediha DiMartino November 28, 2016 midnight share »

Kia Spreads Word on Hybrid SUV Through App Bot

Kia Motors America Inc.’s new Niro hybrid SUV is getting lots of marketing attention these days.

By Mediha DiMartino November 28, 2016 midnight share »
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Acquisition May Stem American Apparel Cuts

American Apparel LLC said a $66 million bankruptcy sale to Gildan Activewear Inc. could help it stave off a round of layoffs, including of 332 workers at its dye house in Garden Grove.

By Mediha DiMartino November 21, 2016 10:48 a.m. share »

OHL Leads on $1.2B Plan to Widen 405

The Irvine office of OHL USA Inc. is part of the joint venture whose $1.2 billion bid for the I-405 Improvement Project was deemed “best value” last week by the Orange County Transportation Authority’s board of directors.

By Mediha DiMartino November 21, 2016 midnight share »

Hyundai’s New Take on Tech

Here’s what the world didn’t see when Hyundai Motor America Inc. showed off its first self-driving vehicle at the Los Angeles Auto Show last week:

By Chris Casacchia, Mediha DiMartino November 21, 2016 midnight share »

Marketing Groups Grow Effort to Court SF Travelers

Visit Dana Point recently joined a consortium of local destination marketing organizations on a campaign that aims to attract visitors from the San Francisco area.

By Mediha DiMartino November 21, 2016 midnight share »
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Acquisition May Stem American Apparel Cuts

American Apparel LLC said a $66 million bankruptcy sale to Gildan Activewear Inc. could help it stave off a round of layoffs, including of 332 workers at its dye house in Garden Grove.

By Mediha DiMartino November 18, 2016 9:19 a.m. share »
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Hyundai Joins New Waive

Hyundai Motor America Inc. in January will place 150 of its IONIQ EVs in the WaiveCar car-sharing fleet in Los Angeles with an option for 250 more cars in additional cities by the end of 2017.

By Mediha DiMartino November 16, 2016 1:50 p.m. share »
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Hyundai Plans Self-Driving Car

Hyundai Motor America Inc. in Fountain Valley introduced its Autonomous IONIQ concept vehicle at the Los Angeles Auto Show on Wednesday.

By Mediha DiMartino November 16, 2016 1:20 p.m. share »
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Emerald Buys Again

Emerald Expositions LLC in San Juan Capistrano bought RFID Journal LIVE event and several regional expos from RFID Journal LLC in Hauppauge, New York on undisclosed terms.

By Mediha DiMartino November 15, 2016 4:16 p.m. share »
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Hyundai Owners Get Voice Controls

Hyundai Motor America Inc. in Fountain Valley will work with Amazon.com to offer remote voice-control features on its entire 2017 lineup.

By Mediha DiMartino November 15, 2016 10:10 a.m. share »

No More Mannequins? Virtual Alternatives Turn Heads

SwimSpot, the retail arm of Tustin-based swimwear manufacturer RAJ Swim, replaced mannequins at its Fashion Island flagship location with 5-foot digital displays showing footage of “real women of all ages, shapes and sizes” in swimsuits and active wear.

By Mediha DiMartino November 14, 2016 midnight share »

Downshift on Sales Gains for Auto Dealers

The 40 largest auto dealers in Orange County combined for $5.3 billion in sales for the 12-month period that ended June 30, a 1.5% increase that marks a significant slowdown from recent years, according to this week’s Business Journal list.

By Mediha DiMartino November 14, 2016 midnight share »

Black Belt, Fast Rise

Christina Zabat-Fran brought a black belt in taekwondo and an exhibition-quality art portfolio to go with her law degree when she took the job as the in-house counsel at St. John Knits International Inc. in Irvine.

By Mediha DiMartino November 14, 2016 midnight share »

Sold on Corporate Lawyering

Libby Stockstill didn’t just join Billabong International Ltd.’s in-house legal team in Irvine—she built one.

By Mediha DiMartino November 14, 2016 midnight share »

OC Retail Keeps Streak

The largest shopping centers in Orange County managed a seventh straight year of growth in taxable sales with a 1.7% gain.

By Mediha DiMartino November 14, 2016 midnight share »
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Blizzard to Start eSports League

Irvine-based Blizzard Entertainment Inc. plans to establish a professional esports league for Overwatch, its team-based shooter game that attracts some 20 million players.

By Mediha DiMartino November 7, 2016 9:55 a.m. share »

HB Media Buyer Gains Steam With Analytics

Ocean Media appears to have found a course through the choppy seas of change.

By Mediha DiMartino November 7, 2016 midnight share »

Yamaha Shifts Gears for Trip to L.A. Auto Show

Yamaha Motor Corp. USA will bring just about everything but automobiles to the upcoming Los Angeles Auto Show.

By Mediha DiMartino November 7, 2016 midnight share »

Karma Revero Takes Cross-Country Spin to Woo Buyers

Karma Automotive LLC in Costa Mesa is taking its 2017 Revero on a Driven by Intention tour, giving prospective owners a chance to experience the $130,000 sports car.

By Mediha DiMartino November 7, 2016 midnight share »
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Automakers’ October Sales Mixed

Three out of four Orange County-based automakers beat the national sales pace on new-vehicle sales in October, according to New Jersey-based market researcher Autodata Corp.

By Mediha DiMartino November 1, 2016 2:34 p.m. share »
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Quiksilver Adds to Board

Quiksilver Inc. in Huntington Beach added the former chief executive of Danone to its board of directors.

By Mediha DiMartino November 1, 2016 11:59 a.m. share »
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Apparel Firm Takes Over LA Plant

AST Sportswear Inc. in Brea plans to resume operations at the former American Apparel’s dyeing and finishing plant in Hawthorne in Los Angeles County, after acquiring its equipment in an auction.

By Mediha DiMartino October 31, 2016 11:56 a.m. share »

I Spy a Turbo-Charged Advertising Campaign

Cypress-based Mitsubishi Motors North America Inc. launched several “I Spy” TV commercials that highlight safety features on its 2017 Mitsubishi Outlander.

By Mediha DiMartino October 31, 2016 midnight share »

NextVR Goes Beyond Tech to Tell Own Story

NextVR is done explaining the “how” of the broadcasting in virtual reality, and now is moving on to “why” it should be among consumers’ top sources for live entertainment, alongside ABC, CBS and other traditional media powerhouses.

By Mediha DiMartino October 31, 2016 midnight share »

Agency Gets Creative With Its Growth

Ask the folks at Vans Inc. in Cypress about Rauxa, and they’ll likely say it’s a tech company developing their “Customs” website for shoppers to personalize the classic slip-on shoe.

By Mediha DiMartino October 31, 2016 midnight share »
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Hyundai, Kia Settle With States

Hyundai Motor Co. and Kia Motors Corp. will pay $41.2 million to 33 states and the District of Columbia to settle an investigation of the automakers’ “2012 restatement of fuel economy ratings and related advertising.”

By Mediha DiMartino October 28, 2016 10:35 a.m. share »
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Porsche Motorsport Decamps

Porsche Motorsport North America has left Santa Ana for Carson, a move first announced in 2012.

By Mediha DiMartino October 27, 2016 6:57 p.m. share »
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OC Car Sales Up 1.1%

Sales of new vehicles at Orange County auto dealers for the first nine months of the year increased 1.1% to 147,360, according to the Orange County Automobile Dealers Association.

By Mediha DiMartino October 27, 2016 5:25 p.m. share »
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Volcom Down in Q3

Costa Mesa-based Volcom Inc. posted $76.5 million in revenue for the September quarter, a 13.6% decrease from the same period last year, according to Kering, its Paris-based parent.

By Mediha DiMartino October 25, 2016 12:41 p.m. share »
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Vans’ Sales Up

Vans Inc. revenue was up 7% in the third quarter, leading the Greensboro, N.C.-based parent, VF Corp.’s outdoor and action sports group that includes the North Face and Timberland brands and had $2.3 billion in revenue for the period.

By Mediha DiMartino October 25, 2016 11:08 a.m. share »

New Shade of Grays: Emphasis on Proprietary Retail

Kelly and Marie Gray are taking a breather after a whirlwind year that saw their Grayse LLC in Irvine realign its retail strategy to focus on a flock of fledgling brick-and-mortars.

By Mediha DiMartino October 24, 2016 midnight share »

Kia Gets Clever

Kia Motors America Inc. is preparing to tap into a “full blend” of marketing channels—including virtual reality—as it launches the Niro hybrid SUV and other vehicles scheduled to debut in the coming months.

By Mediha DiMartino October 24, 2016 midnight share »

Auto Group Poised for Growth With Buys, Build

Shelly Automotive Group is on the move in every sense of the word.

By Mediha DiMartino October 24, 2016 midnight share »

Shoemaker Inspires Longer Runs to Help Girls Group

ASICS America Corp. in Irvine launched a marketing campaign that encourages athletes to add a mile to their workouts.

By Mediha DiMartino October 24, 2016 midnight share »
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NBA Games to Air in VR

Laguna Beach-based virtual reality content maker NextVR Inc. has struck a multi-year deal with NBA Digital in New York to live-stream National Basketball Association games in virtual reality during the upcoming season.

By Mediha DiMartino October 20, 2016 6:53 p.m. share »
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Holiday Pop-Ups for Wet Seal

Wet Seal LLC in Irvine plans to open 13 temporary stores during the upcoming holiday season.

By Mediha DiMartino October 19, 2016 3:27 p.m. share »
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New Boss for Speedo USA

Speedo USA in Cypress promoted John Graham to role of president.

By Mediha DiMartino October 19, 2016 2:34 p.m. share »
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Interim Venue to Replace Irvine Meadows

Five Point Communities Management Inc. in Aliso Viejo said part of its property bordering Orange County Great Park would be available for the operation of an “interim amphitheater,” pending approval by the city of Irvine.

By Mediha DiMartino October 18, 2016 10:31 a.m. share »

Campaign Aims to Boost Pursuit of People’s Passions

Boost Mobile in Irvine launched a “We Are Where You At” marketing campaign that “celebrates consumers pursuing their passions.”

By Mediha DiMartino October 17, 2016 midnight share »

Advantage Solutions Aims to Take Data Marketing Up a Notch

Irvine-based Advantage Solutions has launched a business unit that relies on data collected monthly from some 150 million mobile devices to advertise to specific customers when they’re most likely to make a purchase.

By Mediha DiMartino October 17, 2016 midnight share »

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