Orange County Business Journal

Digital Ad Tracker’s Cake Gets New Look, Goals

MARKETING: Accelerize sells self in Nasdaq aim

Tracking digital ad campaigns is a piece of cake, according to Accelerize Inc.—its own Cake, that is.

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Mazda New SXSW Sponsor

Mazda North American Operations has signed on as the official automobile sponsor of the South by Southwest Music Conference and Festival in Austin, Texas for the next three years.

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Kia Hires Multicultural Ad Shop

Kia Motors America has hired a Chicago-based advertising agency to help drive its “U.S. multicultural communication strategy as well as diversity and inclusion efforts internally and externally.”

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Kia Hires Multicultural Ad Shop

Kia Motors America has hired a Chicago-based advertising agency to help drive its “U.S. multicultural communication strategy as well as diversity and inclusion efforts internally and externally.”

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Another Double-Digit Sales Gain for Vans

Vans Inc.’s revenue rose 12% in the third quarter, a 20th consecutive reporting period with double-digit gains for the Cypress-based unit of VF Corp. in Greensboro, N.C.

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Kaiser Aluminum Misses Profit, Revenue Estimates

Shares of Kaiser Aluminum Corp. fell 8.8% to about $68.5 and a market cap of about $1.31 billion in after-hours trading Monday as the Foothill Ranch maker of semi-fabricated aluminum products posted $15.9 million in earnings for the third quarter, good for 85 cent a share.

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Recalls for Mazda, Mitsubishi

Some 18,000 Mazda vehicles are the subject of a National Highway Traffic Safety Administration advisory that urges owners to “act immediately on recall notices” on defective airbags made by Takata Corp.

Quiksilver Cofounder Mulls His, Company’s Future

APPAREL: Board names new execs as it aims for turnaround

Robert McKnight Jr., co-founder of Quiksilver Inc., is leaving his post as the company’s executive chairman at the end of the month as the Huntington Beach-based action sports apparel and footwear manufacturer struggles with reduced quarterly revenues.

Oakley Takes to the Powder in New Feature Film

Major Snowboarders Tell Their Stories

Oakley Inc. followed some of the biggest names in snowboarding—Shaun White, Mark McMorris, Ståle Sandbech, Jake Blauvelt and Nicolas Müller—down the slopes in Finland, British Columbia, Norway and Japan to produce “Snowboarding: For Me.”

Irvine Ad Tech Firm to Combine With Kitara

Future Ads LLC, an Irvine-based advertising technology company, will combine with Jersey City, N.J.-based Kitara Media Corp., which focuses on video advertising. The transaction is expected to close by Dec. 31.

Retooled Mitsubishi Message

AUTOMOTIVE: Once figured for exit, increases sales 29.8%

Mitsubishi Motors North America Inc., despite a slim model lineup, is out to prove all the doubting Thomases wrong.

Register Head Shares Early Plans

Register Head Shares Early Plans

Richard Mirman, three days on the job as interim publisher and chief executive of the Orange County Register and Freedom Communications Holdings Inc.’s other publications, counted the perks his new role has to offer.

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Kia Signs LeBron James as New Brand Ambassador

Kia Motors America selected Cleveland Cavaliers’ forward LeBron James as its K900 Luxury Ambassador.

Quiksilver Names New Leaders

Quiksilver Inc. said Chief Executive Andy Mooney will take over as chairman of its board directors after Executive Chairman Robert McKnight Jr. and Charles S. Exon, chief legal officer and secretary of the board, retire on Oct. 31.

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Wet Seal to Cut Workforce

The Wet Seal Inc. said it’s “begun the initial steps” to reduce its overall cost structure.

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Freedom Appoints New Publisher for OC Register

Freedom Communications Holdings Inc. in Santa Ana named Richard Mirman interim publisher and chief executive of the Orange County Register, the Press-Enterprise and its other community newspapers, magazines and websites, the company reported Monday.

OC Register Gets New Publisher

Freedom Communications Holdings Inc. in Santa Ana named Richard Mirman interim publisher and chief executive of the Orange County Register, the Press-Enterprise and its other community newspapers, magazines and websites, the company reported Monday.

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Irvine Ad Tech Firm Merges

Future Ads LLC, an Irvine-based advertising technology company, said it will merge with Jersey City, N.J.-based Kitara Media Corp., which focuses on video advertising.

Mitsubishi Motors Commits to Latino Ad Campaign

MARKETING: Grupo Gallegos tapped for return to ethnic niche

Cypress-based Mitsubishi Motors North America Inc. has tapped an advertising agency in Huntington Beach for a national campaign aimed at Latino-Americans, the automaker’s first bid to target the fast-growing ethnic niche since 2004.

Kia Motors Puts Sedona in Sexy Light With New Ads

Campaign Aims Vehicle At Older Millennial Parents

"It’s not a minivan. It’s a Sedona.”

Innocean’s Little-Picture Mentality Pays Off Big

ADVERTISING: Agency made for Hyundai lands NRG account

Innocean USA is diversifying its client portfolio by following a simple motto: “Think big but act small.”

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Wunderman Sheds Southwest, Hires Two

The Irvine office of New York-based advertising agency Wunderman will no longer handle the Southwest Airlines Rapid Rewards account after the end of the year, according to Regional Managing Director Dan Olson.

South Coast Plaza Puts Southern Charm in Fall Catalog

Shops’ Offerings Pictured in Old South Settings

South Coast Plaza’s Fall Portfolio, featuring Gucci model Nadia Bender, highlights a different sort of south.

Gross Hits PR ‘Grand Slam’ With Job Shift

MARKETING: Estimates of boost to Janus brand range upward of $300M

The $1 billion increase in market value that Janus Capital Group Inc. got on news that Bill Gross had joined the company wasn’t the only windfall for the Denver-based fund manager.

Tilly’s One-Man Legal Shop

Work at O’Melveny, Other Companies, Prepared Him for Role

A glance at Christopher Lal’s appointment book for a recent Monday shows a man who has his hands in many pots at Irvine-based Tilly’s Inc.

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Wet Seal CFO Steps Down

Steven Benrubi has resigned from his post as Wet Seal Inc.’s executive vice president and chief financial officer, the company announced in its regulatory filings Thursday

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Two OC Automakers Beat National Sales Numbers

Two of the four Orange County-based automakers beat the industry in September, according to Autodata Corp.

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Irvine Bank Scores Ducks Deal

Pacific Premier Bank in Irvine said it became the official business bank of the Anaheim Ducks professional hockey team and Honda Center in Anaheim.

Focus on Wireless Networks Looks Like Good Call

Rome & Associates Built On Telecommunications Work

Jeffrey Rome never thought when he got his degree in architecture that he’d spend most of his time designing wireless networks. Now, some 24 years later, 90% of billings at his Jeffrey Rome & Associates Inc. firm come from projects for major telecommunications companies such as AT&T, Crown Castle International Corp. and Verizon.

Rebranding Puts Consulting Firm on Path of Growth

Says Unique Identity Makes It Stand Out From Crowd

Stantec Consulting Services Inc. was able to put its best foot forward when competing for business this year, thanks to a major rebranding effort initiated by its parent, Stantec Inc. in Edmonton, Canada.

KDOC-TV Gets Star Turn Out of Cable Spat

6-Game Windfall Includes Dodgers’ Clincher

KDOC-TV is the sole victor so far in Time Warner Cable Inc.’s ongoing fee dispute with other cable and satellite providers.

Kelley Blue Book Markets New Product: Itself

AUTOMOTIVE: Car info firm hires first PR agency of record

Kelley Blue Book Co., in search of new audiences, has hired M Booth in New York as its first public relations agency of record.

Auto Show’s 50th Birthday Gift: Relevance With Car Buyers

MARKETING: Data indicate event’s influence on purchases

The Orange County International Auto Show is set to start Oct. 2 at the Anaheim Convention Center, where organizers will mark the event’s 50th anniversary with something extra to tout: recent research that indicates the show still matters to the tens of thousands of visitors who are potential car buyers.

‘Beautiful’ Vizio TV Ads Feature Clipper in New Role

Blake Griffin Waxes Poetic on Ultra HD Models

You can “see the beauty in everything” on Vizio Inc.’s Ultra HD TVs, suggest the new humorous commercials from the Irvine-based technology manufacturer.

Engineering Firms’ Revenues Drop After 3-Year Jump

39 Bring in $2.8 Billion In OC-Generated Billings

The top engineering firms with headquarters or significant operations in Orange County ended a three-year streak of gains with a 1.5% drop in local billings during the 12-month period ending June 30.

Architecture Firms’ Billings Up, Jobs About Flat

Combine For 1% Jump To $417 Million Locally

Orange County’s architecture firms combined for a 1.6% increase in local billings, modest growth after last year’s 13% surge.

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OC Auto Sales Up 6.2% in August

Orange County auto dealers sold 13,592 vehicles in August, a 6.2% increase from the same period last year, according to Newport Beach-based Orange County Automobile Dealers Association.

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Freedom to Shutter LA Register

Santa Ana-based Freedom Communication Inc. will stop publication of the Los Angeles Register, according to a memo from Chief Executive Aaron Kushner and co-owner Eric Spitz to employees last night.

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China-Based Athletic Brand Picks Irvine for U.S. Headquarters

361 Degrees International Ltd., which bills itself as second-largest athletic brand in China, has chosen Irvine for its North American headquarters.

Conditions Drove Contractor’s Meteoric Trajectory

Driver Urban’s Revenue Jumped 25,402% to $131.3M

Driver Urban had three things working for it in 2012 when it spun off from a large construction company—it entered the marketplace at the right time, at the right price, and with the right expertise.

New Hyundai Voice Paul Rudd In, Jeff Bridges Out

Company Wanted Name Known By Young Buyers

Hyundai Motor America has replaced actor Jeff Bridges with Paul Rudd as the new voice for its national advertising campaigns.

Serial Entrepreneur Went Big With Equipment Rentals

BigRentz.com on 1,268% Growth Spurt to $15M

Starting BigRentz.com was a no-brainer for Chief Executive Dallas Imbimbo.

Wilson’s Twin Waves

Rides Hot Market, Acquisitions Toward $2B in Sales

David Wilson knows a good market when he sees one.

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China-Based Athletic Brand Picks Irvine for U.S. Headquarters

361 Degrees International Ltd., which bills itself as second-largest athletic brand in China, has chosen Irvine for its North American headquarters.

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Autobytel Increases Share Buyback Plan

Autobytel Inc.’s board of directors has approved an additional $1 million common stock repurchase program, increasing the total planned amount to $3 million.

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Irvine Appliance Maker Names New Ad Agency

BSH Home Appliances Corp. selected ELA Advertising as its strategic, creative agency-of-record for its Thermador brand cookware.

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Casanova Pendrill Loses Miller Lite

Costa Mesa-based Casanova Pendrill lost the Latino-American portion of the Miller Lite advertising business.

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Ad Shop Raises $5.2 Million

Adaptive Medias Inc. raised $5.2 million from two investors by selling 2.13 million shares of its common stock at $2.25 per share.

Vizio Gives Away TVs in Football-Themed Promotion

49er’s Touchdowns Earn Sets for Charities

Vizio Inc. has kicked off the football season with a weekly TV set giveaway that also benefits Boys & Girls Clubs of America.

Family Feel on Image Update for Shops at Mission Viejo

RETAIL: Food court redo, new kids’ features staples of strategy

The Shops at Mission Viejo has set out to strengthen its appeal as a family-oriented option in a retail market that ranges from high-end South Coast Plaza and Fashion Island to the downtown feel and nighttime draw of the Irvine Spectrum.