Orange County Business Journal

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OC Auto Sales Up Again in May

Sales at Orange County auto dealers rose 6.2% to 13,190 vehicles in May compared with the same period last year, according to Newport Beach-based Orange County Automobile Dealers Association.

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New Logo for Ingram Micro

Ingram Micro Inc. in Santa Ana has launched a new logo, a part of rebranding effort aimed at reinforcing “agility, insight and dependability” as its top qualities.

Advantage to Pursue Global Plan in Wake of $4.2 Billion Sale

MARKETING: New owners on board; European retail market first target

Advantage Sales & Marketing LLC in Irvine is counting on its new owners to back its strategy for growth, which includes international expansion and diversification of its service.

Kia Motors Puts Mark on Vans Tour, World Cup

Stages, Commercials Help It Spread Message

Kia Motors America Inc. is continuing its sponsorship of the Vans Warped Tour, now in its 20th year of showcasing some 30 punk and indie rock bands from across the country.

World Cup Runneth Over for Grupo Gallegos

MARKETING: HB shop runs ‘fútbol’ immersion campaign

Grupo Gallegos resembles more of a sports hub than an advertising agency these days—World Cup games are broadcast on multiple screens throughout its Huntington Beach office, and employees huddle around to follow the action.

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Santa Ana Engineer Firm Buys Houston Counterpart

Salas O’Brien LLC in Santa Ana has acquired a Houston, Texas-based engineering firm.

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Santa Ana Engineer Firm Buys Houston Counterpart

Salas O’Brien LLC in Santa Ana has acquired a Houston, Texas-based engineering firm.

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Advantage Sales & Marketing Deal Estimated at $4B

London-based Apax Partners LLC has sold Advantage Sales & Marketing LLC in Irvine to a pair of private equity firms.

Oakley, Ferrari Share Ride in Style

$450-a-Pair Glasses Grew Out of OC-Italy Collaboration

Foothill Ranch-based sunglasses and apparel maker Oakley Inc. has partnered with Ferrari SPA to produce an eyewear collection that carries the name of the famed automaker and a price tag of around $450 a pair.

Ingram Micro, Cisco Partner In High-Flying Promotion

Video Campaign Touts Companies’ Offerings

Santa Ana-based Ingram Micro Inc. is collaborating with Cisco Systems Inc. to promote “Fly Higher—a Partner Program with Altitude” service.

BJ’s Introduces Diners-In-a-Hurry App

BJ’s Restaurants Inc. launched a mobile application that aims to reduce customers’ wait times and increase the Huntington Beach-based chain’s sales volume.

Santa Ana Direct Marketing Firm Pins Hopes on Collaboration

MARKETING: Towne Allpoints sees chance with Computershare

Santa Ana-based direct mail and fulfillment house Towne Allpoints will have some extra clout as it pursues new business, thanks to a recently forged alliance with Computershare Ltd.

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BJ’s App for Speedy Service

BJ’s Restaurants Inc. launched a mobile application that aims to reduce customers’ wait times and increase the Huntington Beach-based chain’s sales volume.

Company Takes Advantage of Movie Maker’s Resources

Company Takes Advantage of Movie Maker’s Resources

The licensing deal for Little Orbit LLC’s “How to Train Your Dragon 2,” came with an assortment of marketing freebies from DreamWorks Animation LLC that are helping the Santa Ana video game publisher defray some of the cost of promoting the new release (see related story, page 1).

Vans’ New Website Streamlines Company’s Message

Aims to Boost Engagment, Product Profiles

Cypress-based Vans Inc. has relaunched its website, a collaboration with the Huge Inc. digital agency in Los Angeles.

Quiksilver Touts New Shoe, Price Plan on Apparel

APPAREL: Strategic shifts come amid rugged week for shares

Quiksilver Inc.’s shares took a beating last week, but its management might have an ace or two up its sleeve to get the company on track in the second half of the year.

Different Kind of Car Culture

How Little Saigon’s Cluster of Repair Shops Works

James Do had big plans for his auto repair business after nearly two decades in a cluster of about 50 mechanics and body shops that fill one side of a whole block just off Little Saigon’s main drag of Bolsa Avenue.

Wilson Automotive Buys 2 Dealerships

Wilson Automotive Group in Orange will spend more than $100 million on two acquisitions, including a deal to buy a Toyota dealership from Fletcher Jones Motorcars.

Freedom Offers Buyouts, Scales Back in LB

Freedom Communications Holdings Inc. in Santa Ana made local headlines when the parent company of the Orange County Register asked its employees to take two weeks of unpaid leave within the next two months.

GrindMedia Has New Name to Go With Redone Lineup

MEDIA: Rebranding reflects parent name; debut rough

GrindMedia in San Clemente has been recast as TEN: Action/Outdoor Group.

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Freedom Confirms Cutback of Long Beach Register

Freedom Communications Holdings Inc. in Santa Ana announced it will shift its Long Beach Register from a standalone newspaper published six days a week to a weekly that it plans to deliver to about 61,000 area households on Sundays.

Wilson Automotive Buys Fletcher Jones Toyota in Vegas

Wilson Automotive Group in Orange will spend more than $100 million on two acquisitions, including a deal to buy a Toyota dealership from Fletcher Jones Motorcars.

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Quiksilver Shares Plummet

Shares of Quiksilver Inc. fell 28% to near $4 and a market cap of less than $700 million in after-hours trading Monday after the retailer posted a $46 million loss for the quarter ended April 30.

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Sources Say Freedom to Furlough Staff, Trim Long Beach to Weekly Schedule

Freedom Communications Holdings Inc. in Santa Ana is reducing the frequency of its Long Beach Register from six to one day a week and plans to furlough an undisclosed number of staff, according to well-placed sources.

PacSun Says California State of Mind Can Be Anywhere

Customers Encouraged to Share Theirs in Campaign

Anaheim-based Pacific Sunwear of California Inc. released a two-minute video that encourages its customers to find their “Golden State of Mind” and share their experiences on social media.

Apparel Makers Grow Sales, Local Workforce Flat

Largest Based Here Bring In About $9B in Revenue

The 49 largest apparel companies based in Orange County raked in roughly $9 billion in sales, a 9.2% increase from a year ago, according to this week’s Business Journal list. 

BJ’s Restaurants Ups Ante on New Ad Campaign

MARKETING: Casual dining chain boosts marketing to $20M

A new, full-scale approach to advertising looks to be a game changer for BJ’s Restaurants Inc.

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Sources Say Freedom to Furlough Staff, Trim Long Beach to Weekly Schedule

Freedom Communications Holdings Inc. in Santa Ana is reducing the frequency of its Long Beach Register from six to one day a week and plans to furlough an undisclosed number of staff, according to well-placed sources.

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Source Interlink Changes Name

Source Interlink Media LLC in Irvine announced it changed its name to TEN: The Enthusiast Network LLC.

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Source Interlink Changes Name

Source Interlink Media LLC in Irvine announced it changed its name to TEN: The Enthusiast Network LLC.

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Tilly’s Shares Slump on Lower Earnings

Shares of Tilly’s Inc. fell 22% to about $8 and a market cap of about $233 million in after-hours trading Wednesday after the retailer posted a 74 % drop in earnings for the first quarter that ended May 3.

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Irvine Firm Hires Ex-Police Chief

Evidence Based Inc., a private Irvine-based company that provides risk-assessment services to courts, police agencies and municipalities, has hired the former Santa Ana police chief as its executive vice president.

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Irvine Firm Hires Ex-Police Chief

Evidence Based Inc., a private Irvine-based company that provides risk-assessment services to courts, police agencies and municipalities, has hired the former Santa Ana police chief as its executive vice president.

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Wet Seal Down in First Quarter

Foothill Ranch-based Wet Seal Inc. said Tuesday its net sales for the quarter ended May 27 were $116.7 million, a 16.8% drop from the $140.4 million in the same period last year.

Shifting Demographics Could Change Ads, Pitches

PR Pros Hear Age, Race Turns Could Affect Them

Modern America is undergoing two sets of drama simultaneously: We are about to become a majority nonwhite country, and at the same time, a record share of us are turning gray, Paul Taylor, executive vice president of special projects at the Pew Research Center in Washington, D.C., said during the Public Relations Society of America OC chapter’s Senior Roundtable on May 15.

Anaheim Firm Gets Online Brand Yard Stick

MARKETING: Adds service to location-based marketing lineup

What if a company’s online footprint could be quantified into a numeric score?

LehmanMillet Gets Strategic to Nab Avanir Account

ADVERTISING: Santa Ana firm’s new division key to win

A new approach by a Santa Ana-based healthcare advertising agency appears to be bearing fruit.

Specific Media Adds Industry Vet to Board

Irvine-based Specific Media LLC added former Turner Broadcasting Sales Inc. executive Larry Goodman to its board of directors.

Medical Device Tax Repeal Effort Resurfaces in Senate

Levy Meant to Raise $30B for Health Reform

Along-running effort to repeal a federal tax on medical device makers’ revenue flared up yet again this month.

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OC Auto Sales Up 10.5% in April

Orange County auto dealers sold 13,771 new vehicles in April, a 10.5% increase from a year earlier.

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OC Auto Sales Up 10.5% in April

Orange County auto dealers sold 13,771 new vehicles in April, a 10.5% increase from a year earlier.

Specific Media Adds Cable Vet to Board

Irvine-based Specific Media LLC has added former Turner Broadcasting executive Larry Goodman to its board of directors.

Specific Media Adds Cable Vet to Board

Irvine-based Specific Media LLC has added former Turner Broadcasting executive Larry Goodman to its board of directors.

NB Startup Gets $34.6M for Hydrogen Stations

CLEAN TECH: Grants from state, Toyota for network of 19

A Newport Beach-based company nabbed more than half of the grant money awarded by the California Energy Commission to build hydrogen refueling stations.

Specific Media Gets Online Ad Industry Group’s Seal of Approval

Irvine-based Specific Media LLC has joined Google Inc., Yahoo! Inc., Forbes Media and Microsoft Advertising on the Interactive Advertising Bureau’s list of 29 companies who are certified under its Quality Assurance Guidelines program.

Allergan Celebrates 25 Years of Botox With Campaign

Includes Video of Drug Developers, Patients

Irvine-based Allergan Inc. launched a year-long public relations campaign to commemorate the 25th anniversary of the first approved uses of its wrinkle remover Botox: to treat misalignment of the eyes and uncontrolled blinking.

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New Provost for Vanguard

Vanguard University in Costa Mesa has named Doretha O’Quinn its new provost and vice president for academic affairs.

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Rakuten: Tablets Top Smartphones

Tablets are well on their way to overtaking smartphones as the mobile device most frequently used for online purchases, according to the E-Commerce Index published by Rakuten Inc.

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UCI Med Students Get Google Glass

The University of California-Irvine School of Medicine said it is integrating Google Glass into its four-year curriculum, becoming the first in the nation to do so.

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Rakuten: Tablets Top Smartphones

Tablets are well on their way to overtaking smartphones as the mobile device most frequently used for online purchases, according to the E-Commerce Index published by Rakuten Inc.