Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at firstname.lastname@example.org.
Phone: 949-833-8373 Extension: 224
HP, Intel Hardware To Power Players’ Efforts
HP Inc. and Intel Corp. signed on as sponsors of Blizzard Entertainment Inc.’s Overwatch League, a professional video gaming competition with esports franchises in Boston, London, Los Angeles, Miami-Orlando, New York, San Francisco, Seoul and Shanghai.
Advantage Solutions Inc. will buy Daymon Worldwide Inc. on undisclosed terms in a deal that links two private equity-backed big players in brand and retail sales and marketing work.
Tu, Sun Animations Star In Spot on YouTube
Fountain Valley-based Kingston Technology Inc. featured animated versions of co-founders John Tu and David Sun in a YouTube video celebrating its 30th anniversary.
Segerstrom Family Exec Gives Reporters Sneak Peek
Elizabeth Segerstrom, co-managing partner at Costa Mesa-based C.J. Segerstrom & Sons, invited about 50 of her closest media contacts and friends on a two-hour sail Halloween night on Foggy, a boat designed by famed architect Frank Gehry.
GG Company Grows On Tesla Product Work
A deal with “a major electric car company in Northern California” is poised to spark substantial growth in revenue for a Garden Grove-based manufacturer of high-performance polymer products.
AUTOMOTIVE: Adds 3 years to deal; cites its winning results
Some things just go together: milk and cookies, Trump and Twitter, Kia and the NBA.
Steve Aoki, Athletes ‘I Move Me’ Campaign Stars
ASICS America Corp. in Irvine signed on Grammy-nominated DJ Steve Aoki as the face of its “I Move Me campaign” in North America.
Gigantic Miu Miu Joined Birthday Fashion Shows
South Coast Plaza continued its 50th anniversary celebration with a pop-up exhibit in the Jewel Court Oct. 6 to 17 that featured two 12-foot handbags by Miu Miu.
MARKETING: In robust IPO year, biggest biding its time
Several local companies sprinted to the stock exchange shortly after filing for an initial public offering this year, matching the national pace of just over 50 days, according to a report by PwC in New York.
Newport Beach-based digital marketing agency ymarketing was acquired by Sandbox in Chicago on undisclosed terms.
Kaiser Aluminum Corp. reported revenue and earnings for the September quarter that fell below Wall Street expectations.
AUTOMOTIVE: Intros app, buyer cooling-off period, more
Worried you may not like your new ride the minute you park it in the garage?
Nicole Richie Gets Urban Decay Post in the End
Urban Decay Cosmetics LLC in Newport Beach released the first in a series of YouTube videos featuring its latest brand ambassador, Nicole Richie, star of comedic reality shows “Great News,” “The Simple Life” and “Candidly Nicole.”
Worried you may not like your new ride the minute you park it in the garage? No problem, Hyundai Motor America Inc. will take it back within three days of purchase.
Autobytel Inc. in Irvine changed its name to AutoWeb Inc. and its Nasdaq stock ticker symbol to “AUTO.”
Irvine Brand Riffing Off Of #IMOVEME Slogan
SICS America Corp. is sponsoring several experiential marketing initiatives at the upcoming Festival of Fitness in San Francisco, hosted by Virgin Sport USA LLC in New York.
Roland Sands Designs 1st Moto Beach Classic
Roland Sands’ perfect day at the beach includes surfing, punk rock and reggae beats and of course, motorcycle racing.
RETAIL: Thriving photography business in age of selfies
Bradford Rowley started his photography business in the late 1980s, when one-hour photo processing was the speediest way to share memories. Nowadays, despite the glut of selfies overtaking our social media feeds, his portraiture remains relevant—and lucrative.
A majority of Orange County-based automakers beat the national sales pace for new vehicles in September, according to New Jersey-based market researcher Autodata Corp.
HEALTHCARE: Approach that helped him now for sale
Hiep Tran built and sold a payment-processing business, a profitable venture he says cost him his health.
Processor Board Suggests Sexy Pairings
The California Milk Processor Board’s newest installment of the “Food Loves Milk” campaign is a heartbreaker, but in a good way.
Opkix Inc. in Costa Mesa said it raised $5.4 million in Series A funding, and it now has a value of $90 million.
ASICS Corp., the parent of Irvine-based ASICS America Corp., selected Saatchi & Saatchi as its global creative agency.
Retail Developer Foresaw Shift From Consumption to Connection
Shaheen Sadeghi’s a developer with a knack for envisioning gathering spots that inspire community pride and appear resilient to challenges plaguing bricks-and-mortar retail.
Supermodel Wins As Fashion Week Unfolds
Kia Motors America Inc. set up “a fully functioning race track” in New York to host its Stinger Runway racing event this month.
Mitsubishi Motors North America Inc. hired Butler, Shine, Stern & Partners as its advertising agency of record.
Redevelopment of Five Lagunas, one of the largest retail projects underway in the region, has halted.
United Collective in Huntington Beach hired Kristin Jackson as chief financial officer and chief operating officer, a new position.
Hyundai Motor America Inc. named Kyung Soo Lee president and chief executive, effective today.
All Metals Processing of Orange County LLC acquired Triumph Processing-Embee Division Inc. from its parent, Berwyn, Pa.-based Triumph Group Inc., on undisclosed terms.
MARKETING: New clients, innovations help double sales
Rauxa is rising. The Costa Mesa-based tech-driven marketing agency—reporting a 90% jump in revenue over 2015—debuted at No. 5 on this year’s Business Journal list of the fastest-growing large private companies in Orange County. Quite the leap, especially for an 18-year-old company.
Deion Sanders Signs On As Botox Ambassador
Deion Sanders, the only athlete to play in both the Super Bowl and the World Series, will serve as a brand ambassador for BOTOX Cosmetic, according to Allergan PLC.
AUTOMOTIVE: Investor move also raises a question
Sejal Pietrzak may be a newcomer to the staff at DealerSocket Inc. in San Clemente, but the private equity firm that owns the software-as-a-service company knows her well—the new president and chief executive was part of the management team at ACTIVE Network in Dallas, which Vista Equity Partners agreed to sell last month to Global Payments Inc. for $1.2 billion.
Red Digital Cinema Camera Co. in Irvine said its upcoming smartphone will be developed in partnership with Menlo Park-based Leia Inc.
Yamaha Motor Corp. USA said it plans to enter the U.S. electric bicycle market in 2018.
Multicity Video Celebrates ‘Ethos’ to ‘Lean on’ Nature
Karma Automotive LLC in Irvine marked last month’s solar eclipse with a multicity video shoot.
RETAIL: Making ‘shopping experience fun,’ other strategies
A dragon’s roar disrupted the quiet hallway in front of the Tilly’s Inc. store at the Ontario Mills outlet mall last week, startling some shoppers and prompting others to take a closer look.
Irvine-based Advantage Solutions acquired Data Council in Jacksonville, Fla., on undisclosed terms.
The majority of Orange County-based automakers beat the national sales pace for new vehicles in August, according to New Jersey-based market researcher Autodata Corp.
A strategy shift at Nike Inc. translated into a recent wave of layoffs at Costa Mesa-based subsidiary Hurley International LLC. The surf apparel brand parted ways with about a dozen employees and transferred others, including several sales and marketing executives.
Tints Touted As Tranquil Remedy for Stressful Life
Behr Process Corp.’s 2018 color of the year is In The Moment T18-15, a “restorative blue-green hue honoring nature to create a soothing atmosphere.” It’s part of a spectrum of 20 hues “forecasted to influence décor and design in the year ahead.”
Branding Changes Follow Parent Co.’s Recent Sale
Irvine-based real estate marketplace Auction.com, whose parent company, Ten-X, agreed this month to be acquired by Thomas H. Lee Partners LLP for about $1 billion, unveiled a new logo, a “Beyond The Bid” slogan, and an “updated design aesthetic that reaffirms its commitment to provide buyers and sellers with optimal disposition strategies for faster executions.”
AUTOMOTIVE: Luxury brand establishes exclusive identity
Genesis’ winged logo was perhaps a sign of things to come. The luxury brand Hyundai Motor Co. launched in November 2015 is about to fly the coop.
New Position at Consumer Survey, Data Provider
J.D. Power and Associates in Costa Mesa hired Bernardo Rodriguez as chief digital officer, a new position. Rodriguez will be in charge of “advancing J.D. Power’s digital transformation,” which includes new-product development, branding, marketing and mergers and acquisitions. He will report to Chief Executive Finbarr O’Neill.
Taco Bell Corp. in Irvine, in collaboration with Microsoft Corp., is giving away an Xbox One X gaming console to consumers who text a code found on its Steak Quesarito $5 box. A winner will be notified every 10 minutes from Aug. 31 to Oct. 4.
RETAIL: Newport’s Lugano went retail in ’05, east in ’17
Aspen’s the new spot to get Lugano Diamonds’ designs. The Newport Beach-based luxury jeweler opened its third salon in the Residences at The Little Nell, a mixed-use complex a stone’s throw from the ski slopes.
‘You had to dream a lot’ in ’67
Every pair of shoes Tom Gazsi wore until he reached high school, his parents bought at Dick Marowitz’s Newport Children’s Bootery at Fashion Island—“Adidas, saddle shoes, dress shoes, everything!”
Social Media, Digital Storytelling in Toolset
The role of public relations professionals is changing—even the president is tweeting daily, bypassing the media.
ASICS America Corp.’s sales in June quarter declined 8.9% to $231.2 million, according to figures provided by its parent, Japan-based ASICS Corp.