Biggest Shopping Centers Post 1.7% Increase, Top $8B in Sales
The largest shopping centers in Orange County managed a seventh straight year of growth in taxable sales with a 1.7% gain.
RAJ Swim Goes with Digital Everyday Women
SwimSpot, the retail arm of Tustin-based swimwear manufacturer RAJ Swim, replaced mannequins at its Fashion Island flagship location with 5-foot digital displays showing footage of “real women of all ages, shapes and sizes” in swimsuits and active wear.
St. John Knits’ Zabat-Fran Brings Varied Background to General Counsel’s Job
Christina Zabat-Fran brought a black belt in taekwondo and an exhibition-quality art portfolio to go with her law degree when she took the job as the in-house counsel at St. John Knits International Inc. in Irvine.
Irvine-based Blizzard Entertainment Inc. plans to establish a professional esports league for Overwatch, its team-based shooter game that attracts some 20 million players.
MARKETING: Expects billings to Jump to $500 million this year
Ocean Media appears to have found a course through the choppy seas of change.
2017 Model Debut Car Of Revived OC Automaker
Karma Automotive LLC in Costa Mesa is taking its 2017 Revero on a Driven by Intention tour, giving prospective owners a chance to experience the $130,000 sports car.
MARKETING: To set up shop in section dubbed ‘Garage’
Yamaha Motor Corp. USA will bring just about everything but automobiles to the upcoming Los Angeles Auto Show.
Three out of four Orange County-based automakers beat the national sales pace on new-vehicle sales in October, according to New Jersey-based market researcher Autodata Corp.
Quiksilver Inc. in Huntington Beach added the former chief executive of Danone to its board of directors.
AST Sportswear Inc. in Brea plans to resume operations at the former American Apparel’s dyeing and finishing plant in Hawthorne in Los Angeles County, after acquiring its equipment in an auction.
ADVERTISING: Rauxa picks up accounts as it charts new paths
Ask the folks at Vans Inc. in Cypress about Rauxa, and they’ll likely say it’s a tech company developing their “Customs” website for shoppers to personalize the classic slip-on shoe.
Spots Highlight Mitsubishi Outlander Safety Features
Cypress-based Mitsubishi Motors North America Inc. launched several “I Spy” TV commercials that highlight safety features on its 2017 Mitsubishi Outlander.
MARKETING: Next phase follows $80M round, deals with NBA, Fox
NextVR is done explaining the “how” of the broadcasting in virtual reality, and now is moving on to “why” it should be among consumers’ top sources for live entertainment, alongside ABC, CBS and other traditional media powerhouses.
Hyundai Motor Co. and Kia Motors Corp. will pay $41.2 million to 33 states and the District of Columbia to settle an investigation of the automakers’ “2012 restatement of fuel economy ratings and related advertising.”
Porsche Motorsport North America has left Santa Ana for Carson, a move first announced in 2012.
Sales of new vehicles at Orange County auto dealers for the first nine months of the year increased 1.1% to 147,360, according to the Orange County Automobile Dealers Association.
Costa Mesa-based Volcom Inc. posted $76.5 million in revenue for the September quarter, a 13.6% decrease from the same period last year, according to Kering, its Paris-based parent.
Vans Inc. revenue was up 7% in the third quarter, leading the Greensboro, N.C.-based parent, VF Corp.’s outdoor and action sports group that includes the North Face and Timberland brands and had $2.3 billion in revenue for the period.
AUTOMOTIVE: Shelly beefs up luxe footprint with moves
Shelly Automotive Group is on the move in every sense of the word.
ASICS to Donate Pair For Every ‘Extra Mile’ Logged
ASICS America Corp. in Irvine launched a marketing campaign that encourages athletes to add a mile to their workouts.
APPAREL: Mother-daughter label now has four stores open
Kelly and Marie Gray are taking a breather after a whirlwind year that saw their Grayse LLC in Irvine realign its retail strategy to focus on a flock of fledgling brick-and-mortars.
Automaker Plans ‘Full Blend’ for Marketing To Stand Out Among Bigger Rivals
Kia Motors America Inc. is preparing to tap into a “full blend” of marketing channels—including virtual reality—as it launches the Niro hybrid SUV and other vehicles scheduled to debut in the coming months.
Laguna Beach-based virtual reality content maker NextVR Inc. has struck a multi-year deal with NBA Digital in New York to live-stream National Basketball Association games in virtual reality during the upcoming season.
Wet Seal LLC in Irvine plans to open 13 temporary stores during the upcoming holiday season.
Speedo USA in Cypress promoted John Graham to role of president.
Five Point Communities Management Inc. in Aliso Viejo said part of its property bordering Orange County Great Park would be available for the operation of an “interim amphitheater,” pending approval by the city of Irvine.
Boost Mobile Says It’s There ‘Where You At’
Boost Mobile in Irvine launched a “We Are Where You At” marketing campaign that “celebrates consumers pursuing their passions.”
MARKETING: New campaign to aim for ‘Main Street foodies’
El Pollo Loco in Costa Mesa hired Vitro as its creative agency of record following a competitive review.
MARKTING: New media unit to devise real-time pitches to shoppers
Irvine-based Advantage Solutions has launched a business unit that relies on data collected monthly from some 150 million mobile devices to advertise to specific customers when they’re most likely to make a purchase.
San Juan Capistrano-based Emerald Expositions LLC acquired Digital Dealer Conference & Expo from Dealer Communications in Boca Raton, Fla. on undisclosed terms.
MARKETING: Seattle brand’s local office up to 250 OC workers
A software firm that served as the springboard for Zillow Group Inc. to establish a major presence in Irvine has been sold—but don’t expect the online real estate marketer to close up shop in OC.
MARKETING: Talks set for Chicago later this month
The Chinese language has several names for avocado—“è lí,” which literally translates to “crocodile pear”; “niú yóu guǒ,” the “butter fruit”; and “lào lí,” the “cream pear.”
Ads By New Agency Let the Good Times Roll
BJ’s Restaurants Inc.’s new “Moments That Count” marketing campaign was developed by its new advertising agency of record, DDB San Francisco, and features ads that emphasize the importance of consumers’ time off and that BJ’s is just the right place to enjoy it.
The brand value of Kia Motors Corp. and Hyundai Motor Co. is up this year, according to Interbrand’s 17th annual Best Global Brands report
Irvine-based ThreeSixty Group Inc. acquired the FAO Schwarz brand from Toys ‘R’ Us Inc. in Wayne, N.J on undisclosed terms.
Three out of the four Orange County-based automakers fell behind the national sales pace on new-vehicle sales in September, according to New Jersey-based market researcher Autodata Corp.
The Hass Avocado Board in Mission Viejo formed a four-year partnership with the American Heart Association “to galvanize Americans to eat the recommended amounts of fruits and vegetables every day.”
RETAIL: ‘Grab-and-go’ part of grocer’s prototype in La Habra
Plans for Northgate González LLC’s upcoming store in La Habra call for a 4,000-square-foot “restaurant within the market” that will include a “coffee and juice bar, a deli, a hot foods section, and indoor and outdoor seating areas” for 33, according to documents filed with the city’s planning commission.
Providence St. Joe Strategist Had the Instinct
Annette Walker loves “architecting the future of an organization … figuring out how to make sure it’s here 100 years from now and how it anticipates the challenges.”
Solicits Photogs’ Work For Worldwide Marketing Push
Vans Inc.’s newest global marketing campaign was shot exclusively on the iPhone 6s Plus.
The chief creative officer of Mazda North American Operations’ advertising agency of record, Garage Team Mazda in Costa Mesa, has “chosen to leave his position to pursue other interests,” according to the Irvine-based automaker.
This year’s Orange County International Auto Show will occupy 25% more room at the Anaheim Convention Center for its Oct. 6-9 run.
Irvine-based menswear company Combatant Gentlemen next month plans to open a pop-up store at Bloomingdale’s in South Coast Plaza that will remain open throughout the holiday season.
MARKETING: MV outfit backed by feds touts 5-year plan
You’ll be hearing about the benefits of “an avocado a day” in the future if Hass Avocado Board’s new five-year strategic plan bears fruit.
Auto Vet at Helm as Renowned Ratings Specialist Sets Up HQ
It’s no surprise that J.D. Power and Associates—the outfit that cut its teeth on automotive industry ratings—moved its headquarters to Costa Mesa last fall.
Irvine-Based Brand to Show Tech at Concerts
Smartphone maker Alcatel Onetouch in Irvine signed on as the exclusive mobile handset and VR accessories partner of Live Nation Worldwide Inc.’s Ones To Watch, a Los Angeles-based “collective of bloggers, music geeks and concert fanatics” dedicated to discovering and presenting new artists.
L.A. Brands, Boutiques Flock to Revamped Retail Center
Newport Beach resident Athena Kasparoff, shopping bags and a long-time sales consultant in tow, perused the latest offerings from Bailey44, a Los Angeles-based brand usually found at better department stores in upscale retail centers.
Throwback Recalls ’80s Game Tecmo Bowl
Irvine-based Kia Motors America Inc. is hoping its prospective Sorento SUV customers are old enough to remember the 1980s, and specifically Tecmo Bowl, a football game made for Nintendo Entertainment System that paved the way for the Madden NFL game series.
Allergan Still No. 1 for Local Employment
The largest drugmakers with headquarters or significant operations in Orange County employed 3,210 here during the 12-month period that ended Aug. 30, about the same as a year earlier.
Company Mascot Teaches Personal Finance Wisdom
Humpback whales are back in new Pacific Life Insurance Co. commercials that debuted this month during the first nationally televised games of the college football regular season on ABC.