Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at firstname.lastname@example.org.
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Supermodel Wins As Fashion Week Unfolds
Kia Motors America Inc. set up “a fully functioning race track” in New York to host its Stinger Runway racing event this month.
Mitsubishi Motors North America Inc. hired Butler, Shine, Stern & Partners as its advertising agency of record.
Redevelopment of Five Lagunas, one of the largest retail projects underway in the region, has halted.
United Collective in Huntington Beach hired Kristin Jackson as chief financial officer and chief operating officer, a new position.
Hyundai Motor America Inc. named Kyung Soo Lee president and chief executive, effective today.
All Metals Processing of Orange County LLC acquired Triumph Processing-Embee Division Inc. from its parent, Berwyn, Pa.-based Triumph Group Inc., on undisclosed terms.
MARKETING: New clients, innovations help double sales
Rauxa is rising. The Costa Mesa-based tech-driven marketing agency—reporting a 90% jump in revenue over 2015—debuted at No. 5 on this year’s Business Journal list of the fastest-growing large private companies in Orange County. Quite the leap, especially for an 18-year-old company.
Deion Sanders Signs On As Botox Ambassador
Deion Sanders, the only athlete to play in both the Super Bowl and the World Series, will serve as a brand ambassador for BOTOX Cosmetic, according to Allergan PLC.
AUTOMOTIVE: Investor move also raises a question
Sejal Pietrzak may be a newcomer to the staff at DealerSocket Inc. in San Clemente, but the private equity firm that owns the software-as-a-service company knows her well—the new president and chief executive was part of the management team at ACTIVE Network in Dallas, which Vista Equity Partners agreed to sell last month to Global Payments Inc. for $1.2 billion.
Red Digital Cinema Camera Co. in Irvine said its upcoming smartphone will be developed in partnership with Menlo Park-based Leia Inc.
Yamaha Motor Corp. USA said it plans to enter the U.S. electric bicycle market in 2018.
Multicity Video Celebrates ‘Ethos’ to ‘Lean on’ Nature
Karma Automotive LLC in Irvine marked last month’s solar eclipse with a multicity video shoot.
RETAIL: Making ‘shopping experience fun,’ other strategies
A dragon’s roar disrupted the quiet hallway in front of the Tilly’s Inc. store at the Ontario Mills outlet mall last week, startling some shoppers and prompting others to take a closer look.
Irvine-based Advantage Solutions acquired Data Council in Jacksonville, Fla., on undisclosed terms.
The majority of Orange County-based automakers beat the national sales pace for new vehicles in August, according to New Jersey-based market researcher Autodata Corp.
A strategy shift at Nike Inc. translated into a recent wave of layoffs at Costa Mesa-based subsidiary Hurley International LLC. The surf apparel brand parted ways with about a dozen employees and transferred others, including several sales and marketing executives.
Tints Touted As Tranquil Remedy for Stressful Life
Behr Process Corp.’s 2018 color of the year is In The Moment T18-15, a “restorative blue-green hue honoring nature to create a soothing atmosphere.” It’s part of a spectrum of 20 hues “forecasted to influence décor and design in the year ahead.”
Branding Changes Follow Parent Co.’s Recent Sale
Irvine-based real estate marketplace Auction.com, whose parent company, Ten-X, agreed this month to be acquired by Thomas H. Lee Partners LLP for about $1 billion, unveiled a new logo, a “Beyond The Bid” slogan, and an “updated design aesthetic that reaffirms its commitment to provide buyers and sellers with optimal disposition strategies for faster executions.”
AUTOMOTIVE: Luxury brand establishes exclusive identity
Genesis’ winged logo was perhaps a sign of things to come. The luxury brand Hyundai Motor Co. launched in November 2015 is about to fly the coop.
New Position at Consumer Survey, Data Provider
J.D. Power and Associates in Costa Mesa hired Bernardo Rodriguez as chief digital officer, a new position. Rodriguez will be in charge of “advancing J.D. Power’s digital transformation,” which includes new-product development, branding, marketing and mergers and acquisitions. He will report to Chief Executive Finbarr O’Neill.
Taco Bell Corp. in Irvine, in collaboration with Microsoft Corp., is giving away an Xbox One X gaming console to consumers who text a code found on its Steak Quesarito $5 box. A winner will be notified every 10 minutes from Aug. 31 to Oct. 4.
RETAIL: Newport’s Lugano went retail in ’05, east in ’17
Aspen’s the new spot to get Lugano Diamonds’ designs. The Newport Beach-based luxury jeweler opened its third salon in the Residences at The Little Nell, a mixed-use complex a stone’s throw from the ski slopes.
‘You had to dream a lot’ in ’67
Every pair of shoes Tom Gazsi wore until he reached high school, his parents bought at Dick Marowitz’s Newport Children’s Bootery at Fashion Island—“Adidas, saddle shoes, dress shoes, everything!”
Social Media, Digital Storytelling in Toolset
The role of public relations professionals is changing—even the president is tweeting daily, bypassing the media.
ASICS America Corp.’s sales in June quarter declined 8.9% to $231.2 million, according to figures provided by its parent, Japan-based ASICS Corp.
Show 2018 Model Makes Modern Life a Tad Better
Hyundai Motor America Inc. is channeling Neil Diamond in its latest TV ad for the 2018 Sonata.
APPAREL: Seeks higher margins, VCs still believe
Stance Inc.’s bricks-and-mortar portfolio has expanded to six—all carefully curated locations.
RETAIL: Printer consolidating operations to improve efficiencies
Primary Color Systems Corp. plans to move its operations to Cypress—to the office and warehouse complex that Vans Inc. called home for a decade before moving to Costa Mesa this summer.
Shares of Emerald Expositions Events Inc. are down 4% to $21 and a market value of about $1.52 billion after the San Juan Capistrano-based trade show operator posted revenue for the June quarter below Wall Street expectations.
TravisMathew LLC in Huntington Beach was sold to Carlsbad-based Callaway Golf Co. in a $125.5 million cash-and-debt deal expected to close in the third quarter.
Shares of American Vanguard Corp. rose about 16% over the last two trading sessions to more than $20 apiece and a $613 million market cap after the company’s second-quarter profits exceeded Wall Street forecasts.
Shares of Boot Barn Holdings Inc. rose about 17% to $9 and a $242 million market cap during Wednesday trading, after the company reported revenue and profits for the June quarter that beat Wall Street expectations.
Three out of four largest Orange County-based automakers beat the national sales pace for new vehicles in July, according to New Jersey-based market researcher Autodata Corp.
Highlight Emphasis On Helping Mature Students
Brandman University in Irvine launched a “Your Partner is Here” campaign designed to help it stand out in the higher education marketing crowd.
Costa Mesa-based Volcom Inc. posted $123.2 million in revenue for the first half of 2017, a 4.4% decrease compared to the same period last year, according to Kering, its Paris-based parent.
Vans, the largest and fastest-growing brand for parent VF Corp., posted a 9% uptick in revenue in its second quarter, which ended July 1.
100 That Came Out on Top Offer Perks, Extra Dough
Looking for a job with an unlimited number of vacation days? Check in with DKN Hotels in Irvine.
Biannual Tradeshow Showcases New Moves
Local swimwear makers’ approach to growth varied as much as the designs they presented at Swim Collective, a biannual trade show held last week at the Hyatt Regency Huntington Beach Resort and Spa.
Kaiser Aluminum Corp. reported revenue and earnings for the June quarter that beat Wall Street expectations.
Incorporates ‘Subtle Japanese Influences’
Mazda North American Operations, in the midst of a “Retail Evolution,” has chosen a different agency to help it implement a new dealership design concept.
20th Birthday Bash Ushers In Big Global Brand Plans
Too Faced Cosmetics LLC plans to mark its 20th anniversary with a fresh face. It partnered with the New York-based Wilhelmina International Inc. agency on a search for the brand’s next spokesperson, who will be “the face” of its 20th Birthday Campaign.
AUTOS: Bot detection tech, digital marketing optimized
In the market for a new vehicle? Talk to Daniel Kim.
TECHNOLOGY: Device brings 3-D, VR sans awkward aids
Jim Jannard, founder of Irvine-based Red Digital Cinema Camera Co., has figured out a way to allow viewing of 3-D and virtual reality content without the need for a pesky headset or glasses.
Irvine-based Red Digital Cinema Camera Co. is now making Hydrogen One, a smartphone that “seamlessly switches between traditional 2D content, holographic multi-view content, 3D content and interactive games,” founder Jim Jannard posted on the company’s online users forum this morning.
Advantage Smollan Ltd. in London—a holding company Irvine-based Advantage Solutions Inc. set up in 2015 with Smollan Group in Johannesburg—plans to acquire Netherlands-based Hamilton Bright Group B.V. on undisclosed terms.
The four largest Orange County-based automakers trailed the national sales pace for new vehicles in June, according to New Jersey-based market researcher Autodata Corp.
Kia Motors America Inc. in Irvine hired Bill Peffer as its new vice president of sales, a position Michael Sprague held until he was promoted to chief operating officer in 2015.
10-Year Trend in OC Keeps Pace With U.S.
Revenue generated by Orange County’s largest women-owned businesses grew about 35% since the recession and is on par with the national growth for the same time period.
MARKETING: No guesswork, process leads to e-commerce sales
There’s a chance that the face cream you just bought online was developed by a local ad shop.
Ads Talk Up Interest Rate Guarantee, Free Insurance
LoanDepot LLC is in the midst of a “multimillion-dollar” branding campaign called “We believe in you,” featuring 30- and 60-second TV spots airing daily on broadcast and cable networks nationwide, including ESPN, CNBC, E!, MSNBC, Fox News, CNN and Direct Sports.