Orange County Business Journal

NB Cosmetics Maker Plans First Store

Urban Decay Cosmetics LLC plans to open its first stand-alone store this fall at Fashion Island.

Asics Project ‘First In-Event, Real-Time’ TV Ad

Commercial Featured Live Shots of Olympic Swimmer

The newest marketing play by Asics America Corp. has blurred the line between advertising and live television programming.

Niagara Distributing Sells Delivery Routes to Nestlé

SERVICES: Peykoff family retains bottling operation in IE

Niagara Distributing LLC in Irvine has sold its home and office delivery routes to Glendale-based competitor Nestlé USA.

Public Relations Firms Combine for 7.5% Jobs Increase

MEDIA: New clients, more social media work drive gain

The biggest public relations firms based in Orange County combined to employ 416 staffers as of July, a 7.5% year-over-year increase.

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Hyundai to Pay Penalty for Failing to Report Defect

Hyundai Motor America said it will pay a $17.4 million civil penalty and comply with the National Highway Traffic Safety Administration’s oversight requirements for failing to report in a timely manner a braking system defect that affected Hyundai Genesis vehicle model years 2009 to 2012.

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Buena Park Footwear Brand Sells Majority Stake

Evolv Sports & Designs LLC said Bruckmann, Rosser, Sherrill & Co. in New York acquired a majority stake in the Buena Park-based manufacturer of climbing footwear.

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Con Ed Adds $22.3M to Contract With Anaheim Firm

Anaheim-based engineering firm Willdan Group Inc. has won a $22.3 million contract extension from Consolidated Edison Inc. in New York, taking the total value of the deal to $61.3 million for a job that’s been ongoing since late 2012.

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Urban Decay Store Set for Fashion Island

Urban Decay Cosmetics LLC said it plans to open its first stand-alone store at Fashion Island this fall.

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Irvine Exec to Atlanta for AutoTrader.com

Jared Rowe will shift from the president’s post at Irvine-based Kelley Blue Book to the same title with parent company AutoTrader.com.

Vans Props for Secret Missions in New Skate Line Ad

Rapidweld ‘S’ Pack Shoes Celebrate Skating Lifestyle

Vans Inc.’s new skate line, Rapidweld “S” Pack, pays “homage to a culture of classified missions led by the military, the Air Force and beyond.”

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PacSun Exec Moves to Wet Seal

Wet Seal Inc. in Foothill Ranch said it appointed Christine Lee executive vice president and chief merchandising officer.

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Architecture Firm Changes Name

MVE Institutional Inc. changed its name to SVA Architects Inc., said Ernesto Vasquez, the Santa Ana-based architecture firm’s chairman and chief executive.

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Mazda Miata Hooks Up With Fashion Rocks

Mazda North American Operations in Irvine has launched “Road to Fashion Rocks,” a six-week TV, print and digital marketing campaign promoting soon-to-be released 2016 MX-5 Miata.

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PacSun Exec Moves to Wet Seal

Wet Seal Inc. in Foothill Ranch said it appointed Christine Lee executive vice president and chief merchandising officer.

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Auto Sales Leads Firm Reports Q2 Revenue

Autobytel Inc. said its second-quarter revenue was $25.9 million, up about 46% from the $17.8 million it posted a year ago but under the $27 million in revenue analysts expected from the Irvine-based automotive sales leads generator.

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PacSun Exec Leaves Company

Pacific Sunwear of California Inc. said Christine Lee, its senior vice president of women’s merchandising and design, resigned.

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Fisker’s Bankruptcy Plan Approved

The Chapter 11 plan for Costa Mesa-based Fisker Automotive Inc. got approval from the United States Bankruptcy Court for the District of Delaware.

Stance Takes Growth Stance With New Cash

APPAREL: Sock maker gets $25.9M from steady investor

A San Clemente-based sock maker is looking to fortify its position in key global markets, backed by a recent investment from a long-standing financial backer.

Red Digital Takes Its Fancy Camera Work to YouTube

Channel Features Videos Shot With Red Equipment

No one is too good for YouTube. Red Digital Cinema Camera Co. in Irvine has launched an official YouTube channel, Shot on Red, which features 29 videos produced with the company’s 4K-resolution digital still and motion cameras.

Wienerschnitzel’s Millennial Out to Win Over Peers

MARKETING: Chain takes long view on younger customers

Monthly reports indicate that all is well at Irvine-based restaurant operator Galardi Group Inc.—sales are up at its Wienerschnitzel, The Original Hamburger Stand and Tastee Freez franchises throughout the nation.

I-5 Publishing Expands Distribution Business by 30%

MEDIA: Gets account for rural retailer in industry shake-up

The publisher of Cat Fancy magazine has pounced on an opportunity to add a large outside account to its distribution operations.

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Kia Recalls 51,641 Vehicles

Kia Motors Corp. is recalling some 51,641 Soul vehicles produced from July 21, 2013 through Jan. 17, 2014 because of potential loss of steering, according to a letter automaker sent to National Highway Traffic Safety Administration.

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Vans’ Revenue Up 21%

Vans Inc.’s revenue rose 21%, its parent VF Corp. reported in its second quarter financials.

Swimwear Maker Adds Labels, 190,000-SF Lease

APPAREL: Will consolidate distribution to Buena Park

The biggest swimwear maker in the U.S. is getting bigger with an expansion to Buena Park following its latest acquisition.

Volcom’s New Vision

Paris-Based Parent Prods Change at OC Label

Volcom Inc. has outgrown its rebellious stage.

Fresh Roxy Style at the Beach—Venice Beach, That Is

New Quiksilver Video Part of ‘Season of Freedom’

Apparel manufacturer Quiksilver Inc. in Huntington Beach has launched a one-minute video, “Loving Lost in Venice.”

Healthcare Project Construction Manager Bought By JLL

Chicago-based commercial real estate brokerage JLL acquired Cleo Construction Management in San Clemente for an undisclosed amount. Cleo specializes in construction and management of healthcare projects.

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Vans’ Revenue Up 21%

Vans Inc.’s revenue rose 21%, its parent VF Corp. reported in its second quarter financials.

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Kia Recalls 51,641 Vehicles

Kia Motors Corp. is recalling some 51,641 Soul vehicles produced from July 21, 2013 through Jan. 17, 2014 because of potential loss of steering, according to a letter automaker sent to National Highway Traffic Safety Administration.

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Irvine Publisher Gets Pet Websites

I-5 Publishing LLC in Irvine has acquired San Francisco-based Say Media Inc.’s Dogster and Catster websites, which attract a combined 2.5 million visitors each month, according to the company.

Kaiser Aluminum EVP for Strategy Resigns

Kaiser Aluminum Corp.’s executive vice president of strategy resigned a month after his promotion to the post, according to company’s July 11 filing with U.S. Securities and Exchange Commission.

Kaiser Aluminum EVP for Strategy Resigns

Kaiser Aluminum Corp.’s executive vice president of strategy resigned a month after his promotion to the post, according to company’s July 11 filing with U.S. Securities and Exchange Commission.

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J.L. Patterson Gets $7M Contract on SD County Bridges

Orange-based J.L. Patterson & Associates Inc. has received a $7 million contract from Oceanside-based North County Transit District to provide bridge inspection and management services.

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JLL Buys San Clemente Construction Manager

Chicago-based commercial real estate brokerage JLL, has acquired Cleo Construction Management in San Clemente for an undisclosed amount.

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190,000 SF Lease for Manhattan Beachwear

Cypress-based swimsuit maker Manhattan Beachwear LLC has signed a lease on a 191,000 square-foot location in Buena Park, where it plans to set up a warehouse and distribution center.

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JLL Buys San Clemente Construction Manager

Chicago-based commercial real estate brokerage JLL, has acquired Cleo Construction Management in San Clemente for an undisclosed amount.

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190,000 SF Lease for Manhattan Beachwear

Cypress-based swimsuit maker Manhattan Beachwear LLC has signed a lease on a 191,000 square-foot location in Buena Park, where it plans to set up a warehouse and distribution center.

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J.L. Patterson Gets $7M Contract on SD County Bridges

Orange-based J.L. Patterson & Associates Inc. has received a $7 million contract from Oceanside-based North County Transit District to provide bridge inspection and management services.

Kingston Ad’s Gender Stereotypes Target Inner Geek

Gadgets Save Boyfriend Bored By Girls’ Day Out

Kingston Technology Co.’s TV spot—“This is Sam—the story of the DT microDuo”—uses gender stereotypes to tap into consumers’ inner geek.

Toshiba Aims to Print Up New Image for Irvine Unit

MEDIA: Eyes role as manager of information in mobile world

Toshiba America Business Solutions Inc., an Irvine-based print product powerhouse, has seen the writing on the wall for some time now—advances in mobile technology are changing the way companies communicate, a shift that’s pushing its once-legacy business toward oblivion.

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Quiksilver in License Deals

Huntington Beach-based apparel maker Quiksilver Inc. entered into licensing agreements for several product categories, according to Chief Executive Andy Mooney.

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Dubai Retailer Opens a Store in Tustin

Dubai-based shopping center chain Ansar Group of Cos. will host a grand opening of a store in Tustin, its first in the U.S.

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Clinic Gets $2.5M From Catholic Bishops

The non-profit Birth Choice Health Clinics in Aliso Viejo has received a $2.5 million from Catholic Campaign for Human Development, a national anti-poverty program of the Washington, D.C.-based U.S. Conference of Catholic Bishops.

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Mazda Sets Launch Date for New Miata

Irvine-based Mazda North American Operations said it’s skipping the auto show arena and plans to instead unveil its revamped 2016 MX-5 Miata on Sept. 3 during simultaneous events in Japan, Spain and Monterey, Calif.

Decision to Quit Led to Start of Agency of Her Own

Trip Designs Specializes in Balkans, Personal Touch

Milica Obradovic’s plunge into business ownership was a “spur-of-the-moment decision” she made when the manager at a travel agency where she worked for 15 years tipped her “over the edge.”

Entrepreneur Turned Childhood Tragedy Into Solution

Helps Companies Keep Workers Safe on the Job

Marjorie Del Toro wants to make sure everyone comes home safe from work, a mission she took upon herself years after a string of preventable accidents marred her childhood.

Experian Ejects Competitors in Talking-Computer Ads

Aims to Depict Others As Unreliable Credit Managers

Experian PLC in Costa Mesa is trying to set itself apart from the competition with its new 30-second TV ads featuring two rogue computers—the fictional Karmarama 2000 and Jacktronic VI.

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Mazda Sets Launch Date for New Miata

Irvine-based Mazda North American Operations said it’s skipping the auto show arena and plans to instead unveil its revamped 2016 MX-5 Miata on Sept. 3 during simultaneous events in Japan, Spain and Monterey, Calif.

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3 of 4 OC-Based Automakers Top Sales Pace

Three of the four Orange County-based automakers outpaced the industry overall in June, according to Autodata Corp.

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Mazda Named St. Jude Children’s Hospital Corporate Partner

Mazda North American Operations’ Drive for Good holiday promotion has grown into a new role as St. Jude Children’s Research Hospital’s corporate partner of the year.