Orange County Business Journal

Fresh Roxy Style at the Beach—Venice Beach, That Is

New Quiksilver Video Part of ‘Season of Freedom’

Apparel manufacturer Quiksilver Inc. in Huntington Beach has launched a one-minute video, “Loving Lost in Venice.”

Volcom’s New Vision

Paris-Based Parent Prods Change at OC Label

Volcom Inc. has outgrown its rebellious stage.

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Vans’ Revenue Up 21%

Vans Inc.’s revenue rose 21%, its parent VF Corp. reported in its second quarter financials.

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Kia Recalls 51,641 Vehicles

Kia Motors Corp. is recalling some 51,641 Soul vehicles produced from July 21, 2013 through Jan. 17, 2014 because of potential loss of steering, according to a letter automaker sent to National Highway Traffic Safety Administration.

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Irvine Publisher Gets Pet Websites

I-5 Publishing LLC in Irvine has acquired San Francisco-based Say Media Inc.’s Dogster and Catster websites, which attract a combined 2.5 million visitors each month, according to the company.

Kaiser Aluminum EVP for Strategy Resigns

Kaiser Aluminum Corp.’s executive vice president of strategy resigned a month after his promotion to the post, according to company’s July 11 filing with U.S. Securities and Exchange Commission.

Kaiser Aluminum EVP for Strategy Resigns

Kaiser Aluminum Corp.’s executive vice president of strategy resigned a month after his promotion to the post, according to company’s July 11 filing with U.S. Securities and Exchange Commission.

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J.L. Patterson Gets $7M Contract on SD County Bridges

Orange-based J.L. Patterson & Associates Inc. has received a $7 million contract from Oceanside-based North County Transit District to provide bridge inspection and management services.

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JLL Buys San Clemente Construction Manager

Chicago-based commercial real estate brokerage JLL, has acquired Cleo Construction Management in San Clemente for an undisclosed amount.

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190,000 SF Lease for Manhattan Beachwear

Cypress-based swimsuit maker Manhattan Beachwear LLC has signed a lease on a 191,000 square-foot location in Buena Park, where it plans to set up a warehouse and distribution center.

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JLL Buys San Clemente Construction Manager

Chicago-based commercial real estate brokerage JLL, has acquired Cleo Construction Management in San Clemente for an undisclosed amount.

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190,000 SF Lease for Manhattan Beachwear

Cypress-based swimsuit maker Manhattan Beachwear LLC has signed a lease on a 191,000 square-foot location in Buena Park, where it plans to set up a warehouse and distribution center.

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J.L. Patterson Gets $7M Contract on SD County Bridges

Orange-based J.L. Patterson & Associates Inc. has received a $7 million contract from Oceanside-based North County Transit District to provide bridge inspection and management services.

Kingston Ad’s Gender Stereotypes Target Inner Geek

Gadgets Save Boyfriend Bored By Girls’ Day Out

Kingston Technology Co.’s TV spot—“This is Sam—the story of the DT microDuo”—uses gender stereotypes to tap into consumers’ inner geek.

Toshiba Aims to Print Up New Image for Irvine Unit

MEDIA: Eyes role as manager of information in mobile world

Toshiba America Business Solutions Inc., an Irvine-based print product powerhouse, has seen the writing on the wall for some time now—advances in mobile technology are changing the way companies communicate, a shift that’s pushing its once-legacy business toward oblivion.

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Quiksilver in License Deals

Huntington Beach-based apparel maker Quiksilver Inc. entered into licensing agreements for several product categories, according to Chief Executive Andy Mooney.

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Dubai Retailer Opens a Store in Tustin

Dubai-based shopping center chain Ansar Group of Cos. will host a grand opening of a store in Tustin, its first in the U.S.

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Clinic Gets $2.5M From Catholic Bishops

The non-profit Birth Choice Health Clinics in Aliso Viejo has received a $2.5 million from Catholic Campaign for Human Development, a national anti-poverty program of the Washington, D.C.-based U.S. Conference of Catholic Bishops.

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Mazda Sets Launch Date for New Miata

Irvine-based Mazda North American Operations said it’s skipping the auto show arena and plans to instead unveil its revamped 2016 MX-5 Miata on Sept. 3 during simultaneous events in Japan, Spain and Monterey, Calif.

Experian Ejects Competitors in Talking-Computer Ads

Aims to Depict Others As Unreliable Credit Managers

Experian PLC in Costa Mesa is trying to set itself apart from the competition with its new 30-second TV ads featuring two rogue computers—the fictional Karmarama 2000 and Jacktronic VI.

Entrepreneur Turned Childhood Tragedy Into Solution

Helps Companies Keep Workers Safe on the Job

Marjorie Del Toro wants to make sure everyone comes home safe from work, a mission she took upon herself years after a string of preventable accidents marred her childhood.

Decision to Quit Led to Start of Agency of Her Own

Trip Designs Specializes in Balkans, Personal Touch

Milica Obradovic’s plunge into business ownership was a “spur-of-the-moment decision” she made when the manager at a travel agency where she worked for 15 years tipped her “over the edge.”

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Mazda Sets Launch Date for New Miata

Irvine-based Mazda North American Operations said it’s skipping the auto show arena and plans to instead unveil its revamped 2016 MX-5 Miata on Sept. 3 during simultaneous events in Japan, Spain and Monterey, Calif.

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3 of 4 OC-Based Automakers Top Sales Pace

Three of the four Orange County-based automakers outpaced the industry overall in June, according to Autodata Corp.

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Mazda Named St. Jude Children’s Hospital Corporate Partner

Mazda North American Operations’ Drive for Good holiday promotion has grown into a new role as St. Jude Children’s Research Hospital’s corporate partner of the year.

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Kia Auto Sponsor for Segerstrom Center

Kia Motors America has signed on as the official automotive sponsor of the Segerstrom Center for the Arts in Costa Mesa.

Rosen’s Full Circle

Working Wardrobes to Add Job Placement Service

Jerri Rosen, head of the Costa Mesa-based nonprofit organization Working Wardrobes, devotes most of her free time raising awareness about the organization that helps men, women and military veterans improve their chances of finding employment.

Ingram Gets Started on New Global Image

MARKETING: Fresh logo, campaign reflect push on higher-margin services

Ingram Micro Inc. has launched its largest global branding initiative to date, a “natural next step” for the company as it “evolves from a distribution powerhouse to the world leader in technology and supply chain services,” according to Chief Executive Alain Monie.

El Torito Chain Aims to Prove Its Mexican Mettle

Ad Campaign On 60th Anniversary of Company

The El Torito restaurant chain has launched an advertising campaign, “We Know Mexican,” to mark its 60th anniversary and to “reconnect with consumers.”

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OC Auto Sales Up Again in May

Sales at Orange County auto dealers rose 6.2% to 13,190 vehicles in May compared with the same period last year, according to Newport Beach-based Orange County Automobile Dealers Association.

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OC Auto Sales Up Again in May

Sales at Orange County auto dealers rose 6.2% to 13,190 vehicles in May compared with the same period last year, according to Newport Beach-based Orange County Automobile Dealers Association.

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New Logo for Ingram Micro

Ingram Micro Inc. in Santa Ana has launched a new logo, a part of rebranding effort aimed at reinforcing “agility, insight and dependability” as its top qualities.

World Cup Runneth Over for Grupo Gallegos

MARKETING: HB shop runs ‘fútbol’ immersion campaign

Grupo Gallegos resembles more of a sports hub than an advertising agency these days—World Cup games are broadcast on multiple screens throughout its Huntington Beach office, and employees huddle around to follow the action.

Kia Motors Puts Mark on Vans Tour, World Cup

Stages, Commercials Help It Spread Message

Kia Motors America Inc. is continuing its sponsorship of the Vans Warped Tour, now in its 20th year of showcasing some 30 punk and indie rock bands from across the country.

Advantage to Pursue Global Plan in Wake of $4.2 Billion Sale

MARKETING: New owners on board; European retail market first target

Advantage Sales & Marketing LLC in Irvine is counting on its new owners to back its strategy for growth, which includes international expansion and diversification of its service.

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Santa Ana Engineer Firm Buys Houston Counterpart

Salas O’Brien LLC in Santa Ana has acquired a Houston, Texas-based engineering firm.

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Santa Ana Engineer Firm Buys Houston Counterpart

Salas O’Brien LLC in Santa Ana has acquired a Houston, Texas-based engineering firm.

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Advantage Sales & Marketing Deal Estimated at $4B

London-based Apax Partners LLC has sold Advantage Sales & Marketing LLC in Irvine to a pair of private equity firms.

BJ’s Introduces Diners-In-a-Hurry App

BJ’s Restaurants Inc. launched a mobile application that aims to reduce customers’ wait times and increase the Huntington Beach-based chain’s sales volume.

Santa Ana Direct Marketing Firm Pins Hopes on Collaboration

MARKETING: Towne Allpoints sees chance with Computershare

Santa Ana-based direct mail and fulfillment house Towne Allpoints will have some extra clout as it pursues new business, thanks to a recently forged alliance with Computershare Ltd.

Ingram Micro, Cisco Partner In High-Flying Promotion

Video Campaign Touts Companies’ Offerings

Santa Ana-based Ingram Micro Inc. is collaborating with Cisco Systems Inc. to promote “Fly Higher—a Partner Program with Altitude” service.

Oakley, Ferrari Share Ride in Style

$450-a-Pair Glasses Grew Out of OC-Italy Collaboration

Foothill Ranch-based sunglasses and apparel maker Oakley Inc. has partnered with Ferrari SPA to produce an eyewear collection that carries the name of the famed automaker and a price tag of around $450 a pair.

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BJ’s App for Speedy Service

BJ’s Restaurants Inc. launched a mobile application that aims to reduce customers’ wait times and increase the Huntington Beach-based chain’s sales volume.

Quiksilver Touts New Shoe, Price Plan on Apparel

APPAREL: Strategic shifts come amid rugged week for shares

Quiksilver Inc.’s shares took a beating last week, but its management might have an ace or two up its sleeve to get the company on track in the second half of the year.

Different Kind of Car Culture

How Little Saigon’s Cluster of Repair Shops Works

James Do had big plans for his auto repair business after nearly two decades in a cluster of about 50 mechanics and body shops that fill one side of a whole block just off Little Saigon’s main drag of Bolsa Avenue.

Vans’ New Website Streamlines Company’s Message

Aims to Boost Engagment, Product Profiles

Cypress-based Vans Inc. has relaunched its website, a collaboration with the Huge Inc. digital agency in Los Angeles.

Wilson Automotive Buys 2 Dealerships

Wilson Automotive Group in Orange will spend more than $100 million on two acquisitions, including a deal to buy a Toyota dealership from Fletcher Jones Motorcars.

Company Takes Advantage of Movie Maker’s Resources

Company Takes Advantage of Movie Maker’s Resources

The licensing deal for Little Orbit LLC’s “How to Train Your Dragon 2,” came with an assortment of marketing freebies from DreamWorks Animation LLC that are helping the Santa Ana video game publisher defray some of the cost of promoting the new release (see related story, page 1).

Freedom Offers Buyouts, Scales Back in LB

Freedom Communications Holdings Inc. in Santa Ana made local headlines when the parent company of the Orange County Register asked its employees to take two weeks of unpaid leave within the next two months.

GrindMedia Has New Name to Go With Redone Lineup

MEDIA: Rebranding reflects parent name; debut rough

GrindMedia in San Clemente has been recast as TEN: Action/Outdoor Group.