Envoy Creates National Ads That Trumpet IDOL 4
Smartphone maker Alcatel Onetouch, the Irvine-based unit of TCL Communication in China, which posts annual sales topping $5 billion, worked with Envoy to launch a new national campaign for its flagship device.
Hyundai Motor America in Fountain Valley will let prospective buyers in the Los Angeles and Orange County areas book test drives for the 2017 Elantra through Amazon’s Prime Now service, and check out the sedan at local dealers.
Shaheen Sadeghi of Costa Mesa-based LAB Holding LLC got the green light from the Long Beach City Council to turn city-owned property in the north part of the town into a “small-business friendly” retail center.
The parent organization of the Orange County Register has named Carlos Aviles editor of its three Spanish-language weekly newspapers and associated digital media—Excélsior in Santa Ana, La Prensa in Riverside, and ImpactoUSA in Torrance.
Welocalize Inc. acquired Irvine-based Global Language Solutions on undisclosed terms.
Sole Technology Inc. in Lake Forest appointed Esmail Mawjee interim president, a new position.
APPAREL: Manhattan Beachwear at $700M, pricing change aims for more
Manhattan Beachwear Inc.’s annual sales have grown tenfold to nearly $700 million since Linsalata Capital Partners became its majority owner six years ago. Now the Cypress-based swimwear designer and manufacturer with a roster of 55 brands is about to get bigger.
MARKETING: Race star in ad showing Nationwide’s other side
NASCAR driver Dale Earnhardt Jr. is starring in a new TV commercial for a Brea-based pet insurance company, compliments of the firm’s parent, Nationwide Insurance Co. in Columbus, Ohio.
18 Features Spotlight Local Places to Consume
Visit Anaheim, the destination marketing organization for Anaheim and Garden Grove, hired online content publisher FOODBEAST in Santa Ana to create videos showcasing the area’s “diverse craft brew and local dining scene.”
Emerald Expositions LLC in San Juan Capistrano acquired two trade shows from founder Shannon Leggett on undisclosed terms.
ASICS America Corp.’s sales in the first half of its fiscal 2016 declined 17.3% compared to the same period last year, according to its parent, Japan-based Asics Corp.
Wanxiang Group Corp., the parent company of Karma Automotive LLC in Costa Mesa, plans to manufacture electric cars in China, according to Bloomberg.
Minneapolis-based Target Corp. selected Irvine Company’s University Center near University of California-Irvine as one of four college campus locations where it will open a “flexible-format” store. It will be the first such store in Orange County.
Karma Automotive LLC in Costa Mesa said its distribution strategy for the new Revero car will include 10 independent dealers and a company-owned “brand-experience center” in Orange County.
Cylance Goes on Tour With Part of $100M Raise
Irvine-based software maker Cylance Inc., which recently raised $100 million in a Series D round, is using some of the funds to boost its international marketing initiatives.
APPAREL: Boosts eyewear, centralizes operations under Milan
Oakley Inc. parent Luxottica Group SPA is rooting for its own at the Olympic Games in Rio de Janeiro this month, tallying medals won by Team Oakley.
RETAIL: In talks with mall landlords on lease revisions
Pacific Sunwear of California Inc. in Anaheim plans to close 46 stores as it emerges from bankruptcy in October, and another 75 over the course of the next year or so.
Incipio Group in Irvine acquired Nashville-based competitor Griffin Technology on undisclosed terms.
Autobytel Inc. in Irvine beat Wall Street expectations for revenue for its second quarter that ended June 30.
Incipio LLC upped its offer to buy Skullcandy Inc. from $5.75 per share to $6.10 per share, or approximately $188.6 million, according to the Irvine-based maker of cellphone cases and other mobile device accessories.
Three out of four Orange County-based automakers exceeded the national sales pace for new vehicles in July, according to New Jersey-based market researcher Autodata Corp.
Emerald Expositions LLC in San Juan Capistrano acquired the International Gift Exposition in the Smokies from M&M Gift Shows in Toledo, Ohio.
Boot Barn Holdings Inc. met Wall Street expectations for revenue and earnings for the quarter that ended June 25.
Irvine-based Incipio LLC’s bid for Skullcandy Inc. was rejected by the audio equipment manufacturer’s board of directors, in favor of a “superior proposal.”
Vans Inc. in Cypress promoted Doug Palladini to global brand president, effective immediately.
Compass Diversified Holdings LLC in Westport, Conn. acquired 5.11 Tactical in Irvine for $400 million.
Sponsors Launch, Puts Flicks on TV-Control App
Vizio Inc. partnered with Paramount Pictures Corp. to mark the July 22 theatrical release of “Star Trek Beyond.”
James Jannard was up at 4 a.m. last week, venting on Red Digital Cinema Camera Co.’s online users forum.
APPAREL: Also in deal with MLB on skateboard insignia
Element is after customers in the “urban outdoor enthusiast” crowd who might have left skateboarding behind but still recall it fondly.
The Segerstrom Center for the Arts in Costa Mesa plans to mark its 30th anniversary with a fundraising concert headlined by Grammy Award-winner Carole King.
Costa Mesa-based Volcom Inc. posted $121.8 million in revenue for the first half of 2016, a 14.9% decrease compared to the same period last year, according to Kering, its Paris-based parent.
In-N-Out Burgers Inc. President Lynsi Snyder made a rare public appearance today at the Disneyland Hotel to pick up the 2016 Most Trustworthy Leader Award, while her Irvine–based company beat co-finalists Yard House USA Inc. in Irvine and BJ’s Restaurants Inc. in Huntington Beach for top honors in the restaurant chain category.
Pellets That Morph Into Poms Sold at Big Retailers
Taya Toys launched “Pom Pom Wow,” an arts-and-crafts brand for girls that’s supported by a “robust marketing plan including a television campaign, social media engagement, trendsetter outreach, experiential events, and a brand website offering product-driven experiences,” the Cypress-based company said.
Reverse-Mortgage Outfit Set for $60M Ad Budget
New TV ads from American Advisors Group are set to air next week, featuring actor Tom Selleck as the new face of the fast-growing reverse mortgage lender in Orange that posted just under $250 million in revenue last year.
APPAREL: Wulff, private equity team up for deal with adidas
Kevin Wulff is back in the game.
Vans Inc. revenue was up 4% in July quarter, according to its Greenboro, N.C.-based parent, VF Corp.
Contravisual Brands Group LLC acquired Los Alamitos-based Sullen Clothing Inc. on undisclosed terms.
MARKETING: To craft ads for brewery, Hass Avocado Board
Grupo Gallegos defines itself as a “culturally attuned” ad shop—and its newest accounts support the contention.
MARKETING: Golfsmith, Dave & Buster’s coupons yield data
Looking to take home a Rally Monkey or a Mike Trout bobblehead for your collection of baseball memorabilia?
MARKETING: Links with London, Hong Kong shops for B2B work
BrandingBusiness helps companies in transition develop market strategies—the stories they tell to customers and employees. Now other agencies are taking note of the Irvine-based firm’s own brand proposition and adopting it as their nameplates.
Altamont Adds Indie Punk Records to Its Lineup
Lake Forest-based Altamont recently added music producer to its duties as a skate apparel manufacturer—perhaps not a surprise for a label named after a 1960s rock festival.
Julie Miller-Phipps, former executive director of Kaiser Permanente’s Orange County service area, has been named president of the organization’s Southern California region, effective next month.
APPAREL: Cuater seeks new status for belts in men’s fashion
The son of Quicksilver founder Bob McKnight has launched an upscale belt maker targeting wearers of surf apparel.
Amusement Park Work On Video Gets It Lion Award
Amusement Park in Santa Ana won a Bronze Lion in the film craft category at the Cannes Lions International Festival of Creativity for its “use of original music” in a video promoting HARMAN International’s JBL brand of wireless speakers.
1st Nonpremium Brand On Initial Quality List in Years
Kia Motors America Inc. in Irvine topped J.D. Power’s 2016 Initial Quality Study—the first nonpremium brand to do so in the past 27 years.
Urban Produce to License Vertical Growing System
Urban Produce LLC has branched out—it’s started licensing its high-density vertical growing system in hopes the move will account for about 70% of its revenue within the next five years.
ECONOMY: Largest up 20% overall, 9.2% on local hires
Orange County’s biggest women-owned businesses generated more than $3.75 billion in revenue last year, a 7% annual increase and the sixth consecutive year of growth.
Expansion in Irvine Done; Asia Growth Ongoing
Chief Executive Natalie Plain is looking for a “perfect partner” to help shape the future of her Billion Dollar Brows business.
One of four Orange County-based automakers exceeded the national sales pace for new vehicle sales in June, according to New Jersey-based market researcher Autodata Corp.
Drybar Holdings LLC in Irvine sold a minority stake to Roark Capital Group, an Atlanta-based private equity firm, for an undisclosed amount.