Orange County Business Journal

Toyo Tires Partners With Rally Driver Ken Block

YouTube Star, Ducks Deal Add Visibility

Toyo Tire U.S.A. Corp. has signed a marketing partnership with Ken Block, a rally driver and star of the “Gymkhana” extreme driving videos.

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PacSun Hires Restructuring Specialist

Pacific Sunwear of California Inc. has hired Washington, D.C.-based restructuring firm FTI Consulting Inc. and investment bank Guggenheim Securities in New York to deal with $160 million in debt payable at the end of this year, according to The Wall Street Journal.

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Kia Leads OC Auto Brands

Only one of four Orange County-based automakers exceeded the national sales pace for new vehicles in February, according to New Jersey-based market researcher Autodata Corp.

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Kawasaki USA Chief to Retire

Kawasaki Motors Corp. U.S.A President Masafumi Nakagawa plans to retire in April.

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Billabong Posts Narrow Loss

The parent of Irvine-based action sports apparel maker and retailer Billabong USA saw global revenue of about $401 million in the first half of its fiscal 2016, a 7.6% increase, excluding the impact of exchange rates.

Great Wolf Opens Park, Starts ‘Storytelling’ Campaign

Ads That Don’t Name It A ‘Gamble’ in New Market

Great Wolf Lodge Southern California in Garden Grove, a 603-suite resort that features a massive indoor waterpark, this month ushered in its first guests—and its inaugural ad campaign.

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Billabong Posts Narrow Loss

The parent of Irvine-based action sports apparel maker and retailer Billabong USA saw global revenue of $400.63 million in the first half of its fiscal 2016, a 7.6% increase excluding the impact of exchange rates.

ASICS App Buy Puts It Abreast Of Runners Pack

RETAIL: $85M deal latest in string of fitness tech moves by competitors

ASICS America Corp. is just catching up with competition when it comes to mobile sales and marketing.

Quiksilver Promotes ‘Vision of Life’ in New Campaign

Says, ‘Stay High’ In Design, State of Mind

Huntington Beach-based Quiksilver, fresh out of bankruptcy, launched a “Stay High!” brand campaign to emphasize the apparel and footwear maker’s “vision of life, finding positive and getting stoked.”

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Vans Revenue Up in Quarter, Year

Vans Inc. revenue was up 3% in the fourth quarter of 2015, according to its parent, Greenboro, N.C.-based VF Corp. The Cypress-based shoe and apparel division’s full-year sales totaled $2.2 billion, a 7% increase compared with 2014.

Hyundai Seeks New Connections to Consumers

AUTOS: Super Bowl image ad set stage for upcoming campaign

Fountain Valley-based Hyundai Motor America Inc.’s advertising splash during Super Bowl 50 was a setup for a new branding campaign that’s scheduled to be in full swing come spring.

Opus Hires NY Firm to Fill Niche on Smaller Loans

On Deck To Help Bank Maximize Position

Opus Bank in Irvine signed a marketing and referral agreement with New York-based On Deck Capital Inc., whose financing products focus on small businesses.

Swell Move for Global E-Commerce Operation

RETAIL: OC-grown brand lends name to parent in strategic shift

Swell is about to hit the Asia-Pacific and European markets.

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Mirman Group Will Wait on Freedom Bid

An investment group led by Freedom Communication Inc. Chief Executive Richard Mirman will not submit the initial or “stalking horse” bid for the company’s assets by today’s deadline.

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Advantage Adds President

Advantage Solutions named Jeff Hansberry its president and chief commercial officer, a new position, effective March 21.

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Time Inc. Buys Irvine Ad Tech Firm

Irvine-based advertising technology company Viant Inc. was bought by Time Inc. in New York on undisclosed terms.

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NB Ad Shop Sold

Newport Beach-based advertising agency O’Leary and Partners has been bought by the Shipyard, a marketing firm in Columbus, Ohio, on undisclosed terms.

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Laptop Accessories Supplier Acquired

Anaheim-based Targus Group International Inc. was acquired by its lenders for an undisclosed amount in a foreclosure sale on Feb. 1.

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Newspaper Takes Over Rival

Nguoi Viet Daily News Inc. in Garden Grove, publisher of Nguoi Viet Daily News, has taken over assets of competitor The Little Saigon News Inc., according to documents filed with the U.S. Bankruptcy Court for the Central District of California in Santa Ana.

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OC Weekly Sold

Duncan McIntosh Co. Inc. in Irvine has purchased OC Weekly from Denver-based Voice Media Group Inc. for an undisclosed sum.

Fox Head to Shift Workers from NorCal

Fox Head Inc. in Irvine said it plans to close its offices in Morgan Hill in Santa Clara County in June and relocate its finance, IT and sales operations to the motocross apparel and accessories manufacturer’s headquarters in Irvine.

JetSuite Makes Long Pass in Super Bowl Empties Deal

Marks Anniversary With $50 Flights for Charters

Irvine-based JetSuite Inc., the fourth largest private jet charter company in the U.S. based on hours flown, marked Super Bowl 50 by offering $50 “Suite-Deals”—its empty flights on Feb. 6 and 7 were sold for $50. Clients pay $3,000 to $6,000 an hour on average for the charter, depending on jet size.

Deckers moves Sanuk to its Goleta HQ

Deckers Outdoor Corp. said it will move Irvine-based sandal maker Sanuk USA LLC to Deckers’ headquarters in Goleta to help “streamline brand operations and reduce infrastructure costs.”

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OC Weekly Sold

Duncan McIntosh Co. Inc. in Irvine has purchased OC Weekly from Denver-based Voice Media Group Inc. for an undisclosed sum.

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Sanuk Revenue Falls 17%

Sanuk USA LLC’s revenue for the third quarter of its fiscal year 2016 decreased 17% to $17 million compared to $20.5 million in the same period last year, according to parent company Deckers Outdoor Corp. in Goleta.

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More Fox Head Ops to Irvine HQ

Fox Head Inc. in Irvine said it plans to close its offices in Morgan Hill in June and relocate its finance, IT, and sales operations to the motocross apparel and accessories manufacturer’s headquarters in Irvine.

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Boot Barn Beats; Shares Up

Shares of Boot Barn Holdings Inc. were up 29% in recent trading to a market cap of $188 million on the strength of its quarterly report issued yesterday.

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OC-Based Carmakers’ January Mixed

Two out of four Orange County-based automakers exceeded the national sales pace for new vehicles in January, according to New Jersey-based market researcher Autodata Corp.

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Freedom Auction Set

The U.S. Bankruptcy Court Central District of California gave Freedom Communications Inc. the green light Monday to auction its assets on March 16.

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Sanuk to Exit Irvine HQ

Deckers Outdoor Corp. said it will move Irvine-based sandal maker Sanuk USA LLC to its headquarters in Goleta to help “streamline brand operations and reduce infrastructure costs.”

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Nordstrom Rack Coming to Center

Irvine Company said it plans to add a Nordstrom Rack store to its 120-tenant lineup at The Market Place shopping center in Tustin and Irvine.

Emerald Expositions Adds NY Trade Show to Roster

New Brand Licensing Event Set for September

Emerald Expositions LLC in San Juan Capistrano plans to launch a new trade show, Brand Licensing Select, scheduled for Sept. 27 to 29 in New York.

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OC Auto Sales Up 8.7% in 2015

Sales at Orange County auto dealers rose 8.7% last year and are expected to increase 2.5% this year, according to the Orange County Automobile Dealers Association in Newport Beach.

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Mall Announces New Stores

The Shops at Mission Viejo is adding six tenants over the next few months, including apparel retailer Madewell, which is holding its grand opening celebration from 7 p.m. to 9 p.m. today on the upper level near Forever 21.

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Quiksilver Names Post BK Board

Huntington Beach-based Quiksilver Inc. selected a new board of directors to take over after bankruptcy proceedings end, according to documents filed with the U.S. Bankruptcy Court for the District of Delaware.

Foreign-Owned Companies Stay Employment Course

36 Biggest Still Employ 27,000-Plus in County

The biggest foreign-owned companies with regional headquarters or significant operations in Orange County employ more than 27,000 here, about the same as a year earlier.

DC Shoes, Retailer Rev Up Supercross Sponsorship

Brand Teams With Journeys for ‘16 Contests

Quiksilver Inc.’s DC Shoes brand has partnered with the Journeys retail chain as the exclusive footwear sponsor of the 2016 American Motorcyclist Association Supercross season.

Silicon Beach Media Shop for Hyundai, Kia

MARKETING: Joint venture includes HB creative agency

The recently formed agency that handles nearly $700 million in U.S. media buying for Fountain Valley-based Hyundai Motor America Inc. and Kia Motors America Inc. in Irvine has settled in Playa Vista—or Silicon Beach, as the area and surrounding environs on the Westside of Los Angeles are called these days.

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Business Journal Honors CFOs

Orange County’s top financial professionals were honored in five categories on Jan. 21 at the Ninth Annual Business Journal CFO of the Year awards dinner, which drew a crowd of about 600 to Hotel Irvine.

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PBS SoCal Gets Foster Kids Project Grant

PBS SoCal in Costa Mesa received a three-year, $1.7 million grant from the Conrad N. Hilton Foundation to produce documentaries about real-life issues faced by foster youth in Southern California.

Vans at 50: Art, Music to Laud Design, Innovation

Brand Unveils New Logo, ‘Special’ Products, Parties

Vans Inc. in Cypress kicked off its year-long 50th birthday celebration with a new logo to accompany “special product releases” that showcase its “timeless design and innovation.”

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Taco Bell Names New CMO

Taco Bell Corp. promoted Marisa Thalberg to chief marketing officer.

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Freedoms Asks Court to OK Auction

Freedom Communications Inc. in Santa Ana is asking the U.S. Bankruptcy Court’s Central District of California to approve its plans to hold an asset auction March 16.

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Sadeghi’s LAB Pays $10M for Anaheim Sites

LAB Holding LLC in Costa Mesa will buy four development sites from the city of Anaheim for $10.1 million.

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Kia Shows Full-Size SUV Concept

Irvine-based Kia Motors America Inc. showed a full-sized sport utility vehicle concept car called Telluride at the North American International Auto Show in Detroit.

Incipio Sells Minority Stake to PE Firm

Irvine-based Incipio Technologies Inc. agreed to sell a minority stake to New York-based private equity investor Goode Partners LLC on undisclosed terms.

Hyundai Super Bowl Ad to Highlight ‘Core Values’

Carmaker Plans 3 Other Spots for Elantra, Genesis

Hyundai Motor America Inc. in Fountain Valley said one of its four upcoming Super Bowl ads “will use compelling storytelling to highlight the core values of the brand and what Hyundai delivers to its consumers.”

Mazda Dealer Shifts to ‘Open Point’ in San Juan Capistrano

AUTOS: Prior owner plans townhomes on Laguna Hills lot

Phillips Mazda has moved from its longtime home in Laguna Hills and followed its new owner down the freeway to San Juan Capistrano, where Miles Brandon has been selling Volkswagens for nearly two decades.

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7 New Restaurants at Market Place

The Market Place in Tustin and Irvine has signed seven new restaurants to its lineup at the 165-acre shopping center.

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Kaiser Aluminum Adds COO

Kaiser Aluminum Corp. in Foothill Ranch appointed Keith Harvey chief operating officer—a newly created position.

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