Orange County Business Journal

Apple of Incipio’s Eye

Some 150 Incipio Technologies Inc. employees huddled in the company’s lunchroom last week to watch Apple Inc. announce its newest iPhone models, taking notes and comparing them to what was already leaked online.

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Innocean Lands Energy Account

InnoceanUSA has branched beyond mainstay client Hyundai Motor America Inc. with the addition of NRG Energy to its growing roster of nonautomotive accounts.

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Wet Seal Up On Upgrade Despite Sales Drop

Shares of the Wet Seal Inc. were up 9% in midday trading on an analyst upgrade despite disappointing quarterly numbers.

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Wet Seal Shares Fall on Q2 Loss

Shares of the Wet Seal Inc. tumbled 11% to 60 cents and a market value of $51.2 million in after-hours trading on Wednesday after the teen and contemporary retail chain reported a bigger-than-expected second quarter loss.

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J.Jill to Open in South County

J.Jill Group Inc. is set to open a store at the Shops at Mission Viejo this winter.

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OC Auto Brands Post Strong August Sales

Orange County-based auto brands met or exceeded national new vehicles sales figures in August.

Latino Shop Branches Further Into General Market

MEDIA: Casanova Pendrill TV ad straddles audiences

Casanova Pendrill’s idea for Nature Valley’s new TV ad was big enough to cross the boundaries of the Latino audience it was initially intended for. That also meant stepping on the turf of McCann Erickson, its sister agency, which handles the brand’s general market account.

Urban Decay’s Metro Moves

NB, London Flagships for $200M Brand

Wende Zommir worked her way up from an Elizabeth Arden makeup counter in Texas to cofounding Urban Decay Cosmetics LLC, L’Oréal SA luxury division’s No. 2 brand—second in sales growth only to Lancôme.

Kaiser Aluminum Beefs Up as Automakers Lose Weight

MANUFACTURING: Shares near all-time high despite soft aerospace

Shares of Kaiser Aluminum Corp. are nearing their prerecession heyday, thanks in part to small-but-growing sales in the automotive sector that have helped the Foothill Ranch-based company power through a stall in its aerospace business.

Errand Turns Into Role in UPS Ad for HB Businessman

Does ‘Mailbox Confession’ Of Small-Business Services

Tony Orlando went to pick up his mail from a shipping and business services center in Huntington Beach and walked out with a contract to star in a commercial for UPS Store Inc.

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OC Auto Brands Post Strong August Sales

Orange County-based auto brands met or exceeded national new vehicles sales figures in August.

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Quiksilver Slides on Rugged Quarter

Shares of Quiksilver Inc. dropped about 11% to $2.51 and market value of about $428.5 million in after-hours trading Thursday after the retailer posted a big loss and a steep drop in revenue for the quarter ended July 31.

Billabong to Sell Swell.com in Irvine

Australia-based Billabong International Ltd. said it plans to sell its surf apparel retailer Swell.com in Irvine to a consortium of investors in a spinoff that also includes a 51% sale of SurfStitch, its other e-commerce business.

Kia Hamsters Bring on Geek Chic With New Ad

Brains, Female Enter Mix Of Popular Marketing Stars

Ever wonder who designed Kia Motors America Inc.’s first electric vehicle?

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PacSun’s Shares Down on Q2 earnings, Q3 Forecast

Shares of Pacific Sunwear of California Inc. were down 8.7% in midday trading Friday after the retailer said it anticipates a third-quarter loss between 4 cents and 9 cents a share, and revenue between $203 million and $208 million.

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PacSun’s Shares Down on Q2 earnings, Q3 Forecast

Shares of Pacific Sunwear of California Inc. were down 4.3% in after-hours trading Thursday after the retailer said it anticipates a third-quarter loss between 4 cents and 9 cents a share, and revenue between $203 million and $208 million.

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Tilly’s Shares Fall on Q3 Projections

Shares of Tilly’s Inc. were down about 6% at midday on weak third quarter projections.

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Tilly’s Shares Fall on Q2 Numbers

Shares of Tilly’s Inc. fell 9% to about $7.70 and a market cap of about $212 million in after-hours trading Wednesday after the retailer posted a 70% drop in earnings for the second quarter that ended Aug. 2.

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Kia Plans Assembly Plant in Mexico

South Korea-based Kia Motors Corp. plans to construct a $1.5 billion assembly plant in Mexico, a senior automotive industry source in Mexico City told Automotive News.

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OC Auto Sales Up 7.7% in July

Sales of new vehicles at Orange County auto dealers rose 7.7% to 14,011 vehicles in July compared with the same period last year, according to the Newport Beach-based Orange County Automobile Dealers Association.

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OC Auto Sales Up 7.7% in July

Sales of new vehicles at Orange County auto dealers rose 7.7% to 14,011 vehicles in July compared with the same period last year, according to the Newport Beach-based Orange County Automobile Dealers Association.

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$1 Million Grand Prize in Wienerschnitzel Sweepstakes

Wienerschnitzel is offering $1 million as the grand prize in its latest “Cash in on a Corn Dog” sweepstakes.

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Irvine Company Announces Week of Fashion Events

The Irvine Company’s retail properties, Fashion Island, Irvine Spectrum Center and the Market Place, plan to launch Style Week Orange County on Sept. 10, packed with “fashion shows, shopping parties and trend presentations to celebrate the best in O.C. style.”

Gallegos Crosses Over for Milk Board’s Campaign

MARKETING: Works on par with Goodby on $20M effort

Grupo Gallegos has crossed over the demographic divide to work hand in hand with one of the best-known agencies in advertising on the California Milk Processor Board’s new $20 million ad campaign.

Local Companies Honored as ‘Most Trusted’

Several local companies and an executive were honored for being the “best connected to their treasured customer base” at the OC Trust Summit at California State University-Fullerton.

Wet Seal Sings ‘Fifth Harmony’ in New Campaign

Features Fashions Inspired By Girl Pop Music Group

Look for harmony in Wet Seal Inc.’s upcoming marketing campaign—Fifth Harmony, that is.

Entertainment Company Anticipates Reaction to Film

MEDIA: Main Street Films hopeful about latest flick

Main Street Films Inc. had a big weekend.

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Billabong Sells Swell.com

Australia-based Billabong International Ltd. said it plans to sell its surf apparel retailer Swell.com in Irvine to a consortium of investors in a spinoff that also includes a 51% sale of SurfStitch, its other e-commerce business.

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Wet Seal Warned on Delisting

Wet Seal Inc. has until Feb. 17 to bring its stock at $1 per share or more for 10 consecutive days or face delisting by Nasdaq, the exchange warned in a letter to the Foothill Ranch-based retailer earlier this week.

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CSUF Trust Summit Names Honorees

Several local companies were honored for being the “best connected to their treasured customer base,” during the OC Trust Summit Thursday at California State University-Fullerton.

Surfwear Brand Makes Fresh Wave in Industry

APPAREL: Sector vet’s startup ‘deep set’ on making its name

Depactus debuted last month at the Agenda trade show in Long Beach, and it appears the San Clemente-based brand focused on young male adventurers has carved a spot for itself in the local surf apparel industry.

Software Maker to Apparel Companies Branches Out

TECHNOLOGY: For growth, adds ‘lite’ product for startups

Innovative Systems LLC grew up with local brands such as Volcom Inc. and Hurley, licensing software to help manage inventory, accounting, warehousing, merchandising and other aspects of the companies’ apparel business.

Phone Case Maker Nets Kate Spade Deal

Incipio Technologies Inc. signed a licensing agreement with fashion designer Kate Spade & Co. in New York.

Summer Travel Extended In PacSun-Volcom Campaign

Seeks Photos Illustrating What Fans Are ‘True To’

The summer is all but gone, but two Orange County-based brands are offering a chance to keep it alive in a social media contest.

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Irvine Watchmaker Partners With Guess

Martian Watches, an Irvine-based maker of “smart” watches, has partnered with Guess? Inc. in Los Angeles to develop “interactive, voice-command wrist accessories.”

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Incipio Inks Deal with Kate Spade

Incipio Technologies Inc. said it has signed a licensing agreement with fashion designer Kate Spade & Co. in New York.

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Wet Seal Opens ‘Plus’ Stores

Wet Seal Inc. said it will celebrate the opening of 31 Wet Seal Plus stores across the country on Aug. 16, including one Orange County location at The Shops at Mission Viejo.

NB Cosmetics Maker Plans First Store

Urban Decay Cosmetics LLC plans to open its first stand-alone store this fall at Fashion Island.

Niagara Distributing Sells Delivery Routes to Nestlé

SERVICES: Peykoff family retains bottling operation in IE

Niagara Distributing LLC in Irvine has sold its home and office delivery routes to Glendale-based competitor Nestlé USA.

Public Relations Firms Combine for 7.5% Jobs Increase

MEDIA: New clients, more social media work drive gain

The biggest public relations firms based in Orange County combined to employ 416 staffers as of July, a 7.5% year-over-year increase.

Asics Project ‘First In-Event, Real-Time’ TV Ad

Commercial Featured Live Shots of Olympic Swimmer

The newest marketing play by Asics America Corp. has blurred the line between advertising and live television programming.

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Hyundai to Pay Penalty for Failing to Report Defect

Hyundai Motor America said it will pay a $17.4 million civil penalty and comply with the National Highway Traffic Safety Administration’s oversight requirements for failing to report in a timely manner a braking system defect that affected Hyundai Genesis vehicle model years 2009 to 2012.

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Buena Park Footwear Brand Sells Majority Stake

Evolv Sports & Designs LLC said Bruckmann, Rosser, Sherrill & Co. in New York acquired a majority stake in the Buena Park-based manufacturer of climbing footwear.

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Con Ed Adds $22.3M to Contract With Anaheim Firm

Anaheim-based engineering firm Willdan Group Inc. has won a $22.3 million contract extension from Consolidated Edison Inc. in New York, taking the total value of the deal to $61.3 million for a job that’s been ongoing since late 2012.

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Urban Decay Store Set for Fashion Island

Urban Decay Cosmetics LLC said it plans to open its first stand-alone store at Fashion Island this fall.

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Irvine Exec to Atlanta for AutoTrader.com

Jared Rowe will shift from the president’s post at Irvine-based Kelley Blue Book to the same title with parent company AutoTrader.com.

Vans Props for Secret Missions in New Skate Line Ad

Rapidweld ‘S’ Pack Shoes Celebrate Skating Lifestyle

Vans Inc.’s new skate line, Rapidweld “S” Pack, pays “homage to a culture of classified missions led by the military, the Air Force and beyond.”

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PacSun Exec Moves to Wet Seal

Wet Seal Inc. in Foothill Ranch said it appointed Christine Lee executive vice president and chief merchandising officer.

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Architecture Firm Changes Name

MVE Institutional Inc. changed its name to SVA Architects Inc., said Ernesto Vasquez, the Santa Ana-based architecture firm’s chairman and chief executive.

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Mazda Miata Hooks Up With Fashion Rocks

Mazda North American Operations in Irvine has launched “Road to Fashion Rocks,” a six-week TV, print and digital marketing campaign promoting soon-to-be released 2016 MX-5 Miata.