Orange County Business Journal

Beauty Products Firm Reportedly for Sale

Pacific World Corp. in Aliso Viejo is up for sale, according to the Wall Street Journal.

Advantage Sales Diversifies Its Marketing Toolbox

Bought Firms Focused On Promotions, Experiential

Advantage Sales & Marketing LLC recently disclosed that it acquired two marketing firms last year to bolster offerings of its in-house promotions and experiential ad agency, IN Marketing Services.

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Asics Reaches $1 Billion Sales Mark

Asics America Corp. said it surpassed $1 billion in net sales for the first time last year, a 14.9% year-over-year increase, and expects about 14% growth in 2015.

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Aliso Beauty Products Seller for Sale

Pacific World Corp. in Aliso Viejo is up for sale, according to the Wall Street Journal.

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Entrepreneur Media Invests in NY Firm

Entrepreneur Media Inc. in Irvine has invested in AlleyNYC, a company that leases shared work spaces on an hourly basis.

New Oakley Obsession: Athletes Spreading Passion

Campaign Includes ‘Brand Hubs’ in Big Metro Areas

Oakley Inc.’s new agency of record, Eleven in San Francisco, has come up with a new brand campaign for the Foothill Ranch-based action-sports apparel company.

Port Discord Starts to Seep Into OC

ECONOMY: Inventories, air shipments help blunt effects so far

Most Orange County-based companies that rely on seaborne shipments have so far managed to work around the labor dispute that’s jamming West Coast ports.

Vans Looks to Asia for Next Chapter of Growth

APPAREL: Expects to near $3 billion in sales by 2017

Kevin Bailey’s goals for Vans Inc. seem quite ambitious.

Raj Buys Basta Swim, Beachwear Brand

Raj Manufacturing LLC in Tustin acquired Basta Co., a New York-based swim and beachwear brand. The financial details of the deal were not disclosed.

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Kaiser Aluminum Beats Expectations

Kaiser Aluminum Corp. beat Wall Street expectations on revenue and earnings for the fourth quarter and full year.

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Raj Buys NY Brand

Raj Manufacturing LLC in Tustin said it acquired Basta Co. LLC, a New York-based swim and beachwear brand.

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Vans Tops $2 Billion in Sales

Vans Inc. surpassed the $2 billion-mark in sales last year for the first time, according to its parent, VF Corp. in Greensboro, N.C.

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4 OC Mazda Dealerships Honored

Irvine-based Mazda North American Operations announced the winners of its 2015 Mazda Gold Cup award—four of them based in Orange County.

New Life for Choice Threads

Former St. John Knits Exec Teams With Tailor to Wealthy

Michael Gray, a former president at family business St. John Knits International Inc. in Irvine, has a new venture on his plate: David August Inc.

Career Path Made Her Incipio’s Pick

‘Rising Star’ Winner Trailblazer in Male-Heavy Field

Ann Fong’s 20-year path to her current role as chief financial officer for Incipio Technologies Inc. has had a few setbacks, to say the least—she was a single mom competing in a male-dominated industry, for starters.

Campaign Celebrates 25 Years of Quiksilver’s Roxy

Lauds ‘Iconic’ Surfers Who Inspired OC Brand

Quiksilver Inc.’s Roxy division is celebrating its silver anniversary by highlighting achievements of its “most iconic” athletes—Lisa Andersen, Kelia Moniz and Stephanie Gilmore—who have collectively won 12 world surfing titles.

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OC Firms Score at SIMA

Orange County brands dominated the Aliso Viejo-based Surf Industry Manufacturers Association’s 12th annual Image Awards Thursday evening, winning in the nine out of 13 categories.

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Taco Bell to Marketing Top 10

Fast Company magazine in New York named Taco Bell Corp. to its top-10 list of most innovative companies of 2015 in advertising and marketing.

Executive Puts ‘Sole’ Back Into Older Etnies Brand

APPAREL: Taps skate roots, adds divisions to reclaim energy

James Appleby has spent the past two years reclaiming the soul of etnies, one of five labels under Sole Technology Inc.’s umbrella.

Red Digital, Surfer Magazine Team for Wave of Content

12 Photographers Will Shoot With 6K Dragons

Surfer Magazine, owned by San Clemente-based TEN: Action/Outdoor Group, has partnered with Red Digital Cinema Camera Co. in Irvine to put on REDirect Surf 2015.

Behind the Badge Business Plan: Keep Cops in Front of Story

Agencies Pay PR Shop to Craft Police Perspective Into Site

Behind the Badge OC has the look and feel of a community news site, with articles that focus on the everyday lives of local men and women.

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Russell to Replace Rogers at PBS SoCaL

Mel Rogers will retire from his post as president and chief executive of Costa Mesa-based PBS SoCaL effective April 30.

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Mitsubishi January Sales Pace Strong

Orange County-based automakers posted year-over-year sales gains in January, according to New Jersey-based market researcher Autodata Corp.

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PennySaver Trims Distribution

Brea-based PennySaver USA will stop delivering local editions of its weekly PennySaver publications to the South Bay and the East Bay areas of Northern California, effective April 15.

Comic Star Gives Taco Bell Free Boost on His Show

O’Brien Puts Irish Twist Into Chain’s Test Kitchen

Late-night TV host Conan O’Brien was on a quest to make his IT guru Chris Hayes’ dreams come true with a visit to Taco Bell Corp.’s test kitchen, but he probably did the same for the Irvine-based fast-food chain’s marketing manager, Katie Gardiner.

Franchiser Waives $75,000 Fee for Vets

RETAIL: Focus on military members active in past 2 years

Orange-based franchiser Budget Blinds Inc. said it will waive a $75,000 franchise fee for qualified recent military veterans interested in starting their own window covering business.

Mitsubishi Calls Play for Super Bowl in Spanish

ADVERTISING: Gets in game with spots on NBC Universo

Mitsubishi Motors North America Inc. highlighted its increasing focus on the Latino-American market with Super Bowl ads slotted for the Spanish-language telecast of the game on NBC Universo.

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Anaheim Engineering Firm Buys Two

Willdan Group Inc. in Anaheim purchased two privately held engineering companies for approximately $21.2 million—360 Energy Engineers in Lawrence, Kan. and Abacus Resource Management Co. in Beaverton, Ore.

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Anaheim Engineering Firm Buys Two

Willdan Group Inc. in Anaheim purchased two privately held engineering companies for approximately $21.2 million—360 Energy Engineers in Lawrence, Kan. and Abacus Resource Management Co. in Beaverton, Ore.

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OC Weekly on Sales Block

OC Weekly is up for sale, according to Denver-based Voice Media Group Inc., parent of the alternative newspaper.

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Grupo Gallegos Lands Industry Salute

Grupo Gallegos in Huntington Beach made Advertising Age’s "Agencies to Watch" List.

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Mitsubishi Plans Spanish-Language Ad for Super Bowl

Cypress-based Mitsubishi Motors North America Inc. said it plans to advertise during NBC Universo’s Spanish-language telecast of the Super Bowl on Feb. 1.

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Kia Recalls Forte Sedans

Irvine-based Kia Motors America Inc. has recalled 86,880 of its Forte sedans due to an increased risk of fire, according to National Highway Traffic Safety Administration.

Mophie Puts $4.5M Into Super Bowl Ad, Hopes for OT

Smartphone Case Maker Bets on ‘Extra Time’

Two Orange County-based advertisers are coughing up $4.4 million each for a 30-second Super Bowl 2015 spot—one a veteran of the big game and another making its first appearance.

Canadian Buyer for San Clemente SUP Maker

SPORTS: Founder keeps stake, gets support for expansion

Kayak Distribution Inc. has acquired San Clemente-based paddleboard company Corran SUP in a bid to complement its outdoor-adventure offerings with a product for a growth segment of the market.

Vizio Ad Works Against the Curve of Competitors

Spot Takes Aim at Curved TVs, Their Drawbacks

Vizio Inc. is taking a stab at its competitors’ curved TV sets with a new ad for “anti-curved glasses.”

Apparel Brands Unveil 2015 Marketing Agendas

2 Silos for Element as Women’s Line Grows

Several Orange County apparel brands in attendance at the Agenda trade show in Long Beach this month shared news from their marketing departments:

Incipio in Deal With Snowboard Firm

Incipio Technologies Inc. in Irvine said it signed a multiyear licensing deal with Burton Snowboards to manage the manufacturing and distribution of accessories for various mobile devices for the Burlington, Vt.-based company.

Mexican Connection

Imperio Auto Group Bases OC Bet on Nissan Brand, Grass-Roots Financing, New License Law

Orange County’s position at the heart of California’s car culture might be enough all by itself to draw the interest of some auto dealers.

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Wet Seal Files Chapter 11

Foothill Ranch-based retail chain Wet Seal Inc. filed for Chapter 11 bankruptcy on Thursday, and said it plans to continue to operate its recently pared-down business under the jurisdiction of the court.

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Incipio Signs Deal with Snowboard Firm

Incipio Technologies Inc. in Irvine said it signed a multiyear licensing deal with Burton Snowboards to manage the manufacturing and distribution of accessories for various mobile devices for the Burlington, Vt.-based company.

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Volcom CFO Jumps to 5.11 Tactical

5.11 Tactical, Irvine-based gear and clothing manufacturer, nabbed a new chief financial officer from Costa Mesa-based Volcom Inc.

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Hyundai Introduces Concept Truck

Hyundai Motor America Inc. revealed a crossover truck concept car Monday at the North American International Auto Show in Detroit.

2015 Preview: MEDIA & MARKETING

Advertising spending in the U.S. is expected to increase 2.7% in 2015 to $169.5 billion, according to the Magna Global research firm in New York, which reported a 4% hike this year.

Wet Seal Closes Two-Thirds of Stores

Wet Seal Inc. said it is closing 338 stores and will lay off 3,695 full- and part-time employees “after assessing its overall financial condition” and failing to “successfully negotiate meaningful concessions from its landlords.”

St. Regis Show Adds to OC’s Stature as Center of Swimwear

APPAREL: Summer in January for labels, buyers at Monarch Beach

Major swimwear brands and retailers will gather this week for the Swim Collective at the St. Regis Monarch Beach Resort in Dana Point, sipping on bubbly and looking for sales.

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Wet Seal Exploring Bankruptcy

Wet Seal Inc. has hired restructuring lawyers and may file for bankruptcy as early as next week, sources familiar with the matter told the Wall Street Journal.

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Wet Seal Closes 338 Stores, Lays Off 3,695

Wet Seal Inc. said it is closing 338 stores and laying off 3,695 full and part-time employees “after assessing its overall financial condition” and failing “to successfully negotiate meaningful concessions from its landlords.”

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Kia Leads OC Auto Brands on December Sales

Kia Motors America Inc. in Irvine surpassed the national pace of sales of new vehicles in December, scoring the biggest percentage gain among Orange County-based auto brands.

Same Pitchman, New Sheriff in Kia’s Latest Campaign

Replaces Horse in Wild West, Visits Ancient Rome

Kia Motors America in Irvine released a new series of television commercials featuring NBA all-star Blake Griffin.

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