Orange County Business Journal

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Mooney Out, McKnight Back to Quiksilver Chair

Quiksilver Inc. shares were down 13% to $1.95 and a market value of about $333 million Friday morning as the news spread of the shakeup in the company’s top echelons.

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PacSun Results Up, Shares Down

Pacific Sunwear of California Inc. beat analysts’ expectations for the fourth quarter, which ended Jan. 31, before its stock fell about 2% to $2.82 and a market value of about $195 million in midday trading Thursday

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Kia to Sell Soul EV Beyond California

Irvine-based Kia Motors America Inc. will start selling its Soul EV in Georgia, Texas, Oregon, Washington and Hawaii, a move that comes a few months after the launch of the electric vehicle in California.

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Auto Dealer Sales Up in 2014

Automotive dealers in Orange County combined for $11 billion in sales last year, a 10% increase over 2013, according to the Newport Beach-based Orange County Automobile Dealers Association’s 2014 Economic Impact Report.

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OC Auto Sales Rise 10.9%

Sales of new vehicles at Orange County auto dealers increased 10.9% year-over-year in February to 12,861, according to the Newport Beach-based Orange County Automobile Dealers Association.

Win-Win for Mophie, Dog Rescue Group at SXSW

Recharge Batteries With St. Bernard Group

Mophie executed a clever social media stunt at the South by Southwest Music Conference and Festival that wrapped up over the weekend in Austin, Texas.

Irvine-Based Marketer Plans to Sell Latino Accent in Miami

MARKETING: Niche unit aims to get brands past cultural barriers

Think of Advantage Sales & Marketing LLC’s Hispanic Retail Selling Team as ambassadors for general-market manufacturers looking to secure shelf space at Latino grocery stores in Southern California, Arizona, Texas and New York—with a push into Miami coming soon.

Newport Beach, Film Festival Go on London Tour

Promote City, Event With Help of Beach-Scene Bus

Marketing folks from Newport Beach & Co. and the Newport Beach Film Festival got on a bus to bring some sunshine to wintry London last month.

Apparel Company Names CEO

Fox Head Inc. appointed Paul Harrington chief executive and director.

Vizio Claims New Territory at SXSW

MEDIA: Artful documentary up for honors at annual festival

Add bonafide filmmaker to Vizio Inc.’s credits.

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Kushner, Spitz Leave Posts at Freedom

Aaron Kushner and Eric Spitz have “resigned Tuesday from all executive duties at Freedom and the Orange County Register,” according to Freedom Communications Holdings Inc., parent company of the Register.

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Fox Head Names CEO

Fox Head Inc. appointed Paul Harrington its new chief executive and director.

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Volcom Names Ex-Quiksilver Executive CFO

Costa Mesa-based Volcom Inc. hired Brad Holman as its new chief financial officer.

Mazda Works Magic for CX-5 With Penn and Teller

Ad Has Racked Up 14M Views on YouTube

Irvine-based Mazda North American Operations’ commercial featuring magicians Penn and Teller has amassed 14 million views on YouTube since it first aired on Super Bowl Sunday. The automaker’s ads usually get about 10,000 views.

Socks Maker Raises $50M for Stores

Stance Inc. in San Clemente raised $50 million from private investors to expand into underwear and open its own stores, according to the Wall Street Journal.

DGWB Joins With High-Profile Creative in New Venture

DGWB Advertising and Communications in Santa Ana wants more.

SJC Firm Buys Trade Shows, Magazines

Emerald Expositions LLC in San Juan Capistrano acquired several trade shows from New York-based Vendome Group LLC and Macfadden Communications Group LLC. Financial terms of the two transactions were not disclosed.

Mazda’s Latest Marketing Course: SXSW

Executives of Irvine-based Mazda North American Operations will aim to keep their minds open as they gauge the brand’s first year as the official automotive sponsor of the South by Southwest Music Conference and Festival in Austin, Texas, also known as SXSW.

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Register Launches Evening Website

Freedom Communications Holdings Inc. in Santa Ana said its flagship Orange County Register is running a nighttime version of its ocregister.com website.

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Publisher Debuts Pet Website

I-5 Publishing LLC in Irvine said it launched Petcha.com, a pet search website that lists pets from breeders and shelters.

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Advantage Sales Buys Canada Firm

Advantage Sales and Marketing LLC in Irvine said it acquired The Linkage Group Inc.

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Socks Company Raises $50M

Stance Inc. in San Clemente raised $50 million from private investors to expand into underwear and open brand stores, according to The Wall Street Journal.

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SJC Company Buys Tradeshows, Magazines

Emerald Expositions LLC in San Juan Capistrano acquired several tradeshows from New York-based Vendome Group LLC and Macfadden Communications Group LLC.

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OC-Based Auto Brands Beat National Sales Pace

All four Orange County-based automakers beat the national pace of sales of new vehicles in February, according to New Jersey-based market researcher Autodata Corp.

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OCADA Names Board Leaders

The Orange County Automobile Dealers Association in Newport Beach announced its 2015 board of directors.

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Dog Sleds to Dior: Slice of Legend’s Life

It Took an Impresario to Get Global Traction in Costa Mesa

Add one more entry next to Henry Segerstrom’s name in the history books: retail impresario who saw Tiffany jewels where lima beans once grew.

Advantage Sales Diversifies Its Marketing Toolbox

Bought Firms Focused On Promotions, Experiential

Advantage Sales & Marketing LLC recently disclosed that it acquired two marketing firms last year to bolster offerings of its in-house promotions and experiential ad agency, IN Marketing Services.

Wet Seal’s Fate to Unfold With Bids

RETAIL: Philadelphia firm joins B. Riley in bargain hunt

Beleaguered teen retailer Wet Seal Inc. is still drawing interest, even if it comes in the form of some rock-bottom bidding.

Beauty Products Firm Reportedly for Sale

Pacific World Corp. in Aliso Viejo is up for sale, according to the Wall Street Journal.

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Asics Reaches $1 Billion Sales Mark

Asics America Corp. said it surpassed $1 billion in net sales for the first time last year, a 14.9% year-over-year increase, and expects about 14% growth in 2015.

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Aliso Beauty Products Seller for Sale

Pacific World Corp. in Aliso Viejo is up for sale, according to the Wall Street Journal.

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Entrepreneur Media Invests in NY Firm

Entrepreneur Media Inc. in Irvine has invested in AlleyNYC, a company that leases shared work spaces on an hourly basis.

Port Discord Starts to Seep Into OC

ECONOMY: Inventories, air shipments help blunt effects so far

Most Orange County-based companies that rely on seaborne shipments have so far managed to work around the labor dispute that’s jamming West Coast ports.

Raj Buys Basta Swim, Beachwear Brand

Raj Manufacturing LLC in Tustin acquired Basta Co., a New York-based swim and beachwear brand. The financial details of the deal were not disclosed.

Vans Looks to Asia for Next Chapter of Growth

APPAREL: Expects to near $3 billion in sales by 2017

Kevin Bailey’s goals for Vans Inc. seem quite ambitious.

New Oakley Obsession: Athletes Spreading Passion

Campaign Includes ‘Brand Hubs’ in Big Metro Areas

Oakley Inc.’s new agency of record, Eleven in San Francisco, has come up with a new brand campaign for the Foothill Ranch-based action-sports apparel company.

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Kaiser Aluminum Beats Expectations

Kaiser Aluminum Corp. beat Wall Street expectations on revenue and earnings for the fourth quarter and full year.

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Raj Buys NY Brand

Raj Manufacturing LLC in Tustin said it acquired Basta Co. LLC, a New York-based swim and beachwear brand.

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Vans Tops $2 Billion in Sales

Vans Inc. surpassed the $2 billion-mark in sales last year for the first time, according to its parent, VF Corp. in Greensboro, N.C.

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4 OC Mazda Dealerships Honored

Irvine-based Mazda North American Operations announced the winners of its 2015 Mazda Gold Cup award—four of them based in Orange County.

Career Path Made Her Incipio’s Pick

‘Rising Star’ Winner Trailblazer in Male-Heavy Field

Ann Fong’s 20-year path to her current role as chief financial officer for Incipio Technologies Inc. has had a few setbacks, to say the least—she was a single mom competing in a male-dominated industry, for starters.

Campaign Celebrates 25 Years of Quiksilver’s Roxy

Lauds ‘Iconic’ Surfers Who Inspired OC Brand

Quiksilver Inc.’s Roxy division is celebrating its silver anniversary by highlighting achievements of its “most iconic” athletes—Lisa Andersen, Kelia Moniz and Stephanie Gilmore—who have collectively won 12 world surfing titles.

New Life for Choice Threads

Former St. John Knits Exec Teams With Tailor to Wealthy

Michael Gray, a former president at family business St. John Knits International Inc. in Irvine, has a new venture on his plate: David August Inc.

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OC Firms Score at SIMA

Orange County brands dominated the Aliso Viejo-based Surf Industry Manufacturers Association’s 12th annual Image Awards Thursday evening, winning in the nine out of 13 categories.

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Taco Bell to Marketing Top 10

Fast Company magazine in New York named Taco Bell Corp. to its top-10 list of most innovative companies of 2015 in advertising and marketing.

Behind the Badge Business Plan: Keep Cops in Front of Story

Agencies Pay PR Shop to Craft Police Perspective Into Site

Behind the Badge OC has the look and feel of a community news site, with articles that focus on the everyday lives of local men and women.

Executive Puts ‘Sole’ Back Into Older Etnies Brand

APPAREL: Taps skate roots, adds divisions to reclaim energy

James Appleby has spent the past two years reclaiming the soul of etnies, one of five labels under Sole Technology Inc.’s umbrella.

Red Digital, Surfer Magazine Team for Wave of Content

12 Photographers Will Shoot With 6K Dragons

Surfer Magazine, owned by San Clemente-based TEN: Action/Outdoor Group, has partnered with Red Digital Cinema Camera Co. in Irvine to put on REDirect Surf 2015.

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Russell to Replace Rogers at PBS SoCaL

Mel Rogers will retire from his post as president and chief executive of Costa Mesa-based PBS SoCaL effective April 30.

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Mitsubishi January Sales Pace Strong

Orange County-based automakers posted year-over-year sales gains in January, according to New Jersey-based market researcher Autodata Corp.

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