Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at email@example.com.
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Newport Beach-based digital marketing agency ymarketing was acquired by Sandbox in Chicago on undisclosed terms.
Kaiser Aluminum Corp. reported revenue and earnings for the September quarter that fell below Wall Street expectations.
AUTOMOTIVE: Intros app, buyer cooling-off period, more
Worried you may not like your new ride the minute you park it in the garage?
Nicole Richie Gets Urban Decay Post in the End
Urban Decay Cosmetics LLC in Newport Beach released the first in a series of YouTube videos featuring its latest brand ambassador, Nicole Richie, star of comedic reality shows “Great News,” “The Simple Life” and “Candidly Nicole.”
Worried you may not like your new ride the minute you park it in the garage? No problem, Hyundai Motor America Inc. will take it back within three days of purchase.
Autobytel Inc. in Irvine changed its name to AutoWeb Inc. and its Nasdaq stock ticker symbol to “AUTO.”
RETAIL: Thriving photography business in age of selfies
Bradford Rowley started his photography business in the late 1980s, when one-hour photo processing was the speediest way to share memories. Nowadays, despite the glut of selfies overtaking our social media feeds, his portraiture remains relevant—and lucrative.
Irvine Brand Riffing Off Of #IMOVEME Slogan
SICS America Corp. is sponsoring several experiential marketing initiatives at the upcoming Festival of Fitness in San Francisco, hosted by Virgin Sport USA LLC in New York.
Roland Sands Designs 1st Moto Beach Classic
Roland Sands’ perfect day at the beach includes surfing, punk rock and reggae beats and of course, motorcycle racing.
A majority of Orange County-based automakers beat the national sales pace for new vehicles in September, according to New Jersey-based market researcher Autodata Corp.
HEALTHCARE: Approach that helped him now for sale
Hiep Tran built and sold a payment-processing business, a profitable venture he says cost him his health.
Processor Board Suggests Sexy Pairings
The California Milk Processor Board’s newest installment of the “Food Loves Milk” campaign is a heartbreaker, but in a good way.
Opkix Inc. in Costa Mesa said it raised $5.4 million in Series A funding, and it now has a value of $90 million.
ASICS Corp., the parent of Irvine-based ASICS America Corp., selected Saatchi & Saatchi as its global creative agency.
Retail Developer Foresaw Shift From Consumption to Connection
Shaheen Sadeghi’s a developer with a knack for envisioning gathering spots that inspire community pride and appear resilient to challenges plaguing bricks-and-mortar retail.
Supermodel Wins As Fashion Week Unfolds
Kia Motors America Inc. set up “a fully functioning race track” in New York to host its Stinger Runway racing event this month.
Mitsubishi Motors North America Inc. hired Butler, Shine, Stern & Partners as its advertising agency of record.
Redevelopment of Five Lagunas, one of the largest retail projects underway in the region, has halted.
United Collective in Huntington Beach hired Kristin Jackson as chief financial officer and chief operating officer, a new position.
Hyundai Motor America Inc. named Kyung Soo Lee president and chief executive, effective today.
All Metals Processing of Orange County LLC acquired Triumph Processing-Embee Division Inc. from its parent, Berwyn, Pa.-based Triumph Group Inc., on undisclosed terms.
Deion Sanders Signs On As Botox Ambassador
Deion Sanders, the only athlete to play in both the Super Bowl and the World Series, will serve as a brand ambassador for BOTOX Cosmetic, according to Allergan PLC.
AUTOMOTIVE: Investor move also raises a question
Sejal Pietrzak may be a newcomer to the staff at DealerSocket Inc. in San Clemente, but the private equity firm that owns the software-as-a-service company knows her well—the new president and chief executive was part of the management team at ACTIVE Network in Dallas, which Vista Equity Partners agreed to sell last month to Global Payments Inc. for $1.2 billion.
MARKETING: New clients, innovations help double sales
Rauxa is rising. The Costa Mesa-based tech-driven marketing agency—reporting a 90% jump in revenue over 2015—debuted at No. 5 on this year’s Business Journal list of the fastest-growing large private companies in Orange County. Quite the leap, especially for an 18-year-old company.
Red Digital Cinema Camera Co. in Irvine said its upcoming smartphone will be developed in partnership with Menlo Park-based Leia Inc.
Yamaha Motor Corp. USA said it plans to enter the U.S. electric bicycle market in 2018.
Multicity Video Celebrates ‘Ethos’ to ‘Lean on’ Nature
Karma Automotive LLC in Irvine marked last month’s solar eclipse with a multicity video shoot.
RETAIL: Making ‘shopping experience fun,’ other strategies
A dragon’s roar disrupted the quiet hallway in front of the Tilly’s Inc. store at the Ontario Mills outlet mall last week, startling some shoppers and prompting others to take a closer look.
Irvine-based Advantage Solutions acquired Data Council in Jacksonville, Fla., on undisclosed terms.
The majority of Orange County-based automakers beat the national sales pace for new vehicles in August, according to New Jersey-based market researcher Autodata Corp.
Tints Touted As Tranquil Remedy for Stressful Life
Behr Process Corp.’s 2018 color of the year is In The Moment T18-15, a “restorative blue-green hue honoring nature to create a soothing atmosphere.” It’s part of a spectrum of 20 hues “forecasted to influence décor and design in the year ahead.”
A strategy shift at Nike Inc. translated into a recent wave of layoffs at Costa Mesa-based subsidiary Hurley International LLC. The surf apparel brand parted ways with about a dozen employees and transferred others, including several sales and marketing executives.
Branding Changes Follow Parent Co.’s Recent Sale
Irvine-based real estate marketplace Auction.com, whose parent company, Ten-X, agreed this month to be acquired by Thomas H. Lee Partners LLP for about $1 billion, unveiled a new logo, a “Beyond The Bid” slogan, and an “updated design aesthetic that reaffirms its commitment to provide buyers and sellers with optimal disposition strategies for faster executions.”
New Position at Consumer Survey, Data Provider
J.D. Power and Associates in Costa Mesa hired Bernardo Rodriguez as chief digital officer, a new position. Rodriguez will be in charge of “advancing J.D. Power’s digital transformation,” which includes new-product development, branding, marketing and mergers and acquisitions. He will report to Chief Executive Finbarr O’Neill.
AUTOMOTIVE: Luxury brand establishes exclusive identity
Genesis’ winged logo was perhaps a sign of things to come. The luxury brand Hyundai Motor Co. launched in November 2015 is about to fly the coop.
RETAIL: Newport’s Lugano went retail in ’05, east in ’17
Aspen’s the new spot to get Lugano Diamonds’ designs. The Newport Beach-based luxury jeweler opened its third salon in the Residences at The Little Nell, a mixed-use complex a stone’s throw from the ski slopes.
Social Media, Digital Storytelling in Toolset
The role of public relations professionals is changing—even the president is tweeting daily, bypassing the media.
Taco Bell Corp. in Irvine, in collaboration with Microsoft Corp., is giving away an Xbox One X gaming console to consumers who text a code found on its Steak Quesarito $5 box. A winner will be notified every 10 minutes from Aug. 31 to Oct. 4.
‘You had to dream a lot’ in ’67
Every pair of shoes Tom Gazsi wore until he reached high school, his parents bought at Dick Marowitz’s Newport Children’s Bootery at Fashion Island—“Adidas, saddle shoes, dress shoes, everything!”
ASICS America Corp.’s sales in June quarter declined 8.9% to $231.2 million, according to figures provided by its parent, Japan-based ASICS Corp.
APPAREL: Seeks higher margins, VCs still believe
Stance Inc.’s bricks-and-mortar portfolio has expanded to six—all carefully curated locations.
RETAIL: Printer consolidating operations to improve efficiencies
Primary Color Systems Corp. plans to move its operations to Cypress—to the office and warehouse complex that Vans Inc. called home for a decade before moving to Costa Mesa this summer.
Show 2018 Model Makes Modern Life a Tad Better
Hyundai Motor America Inc. is channeling Neil Diamond in its latest TV ad for the 2018 Sonata.
Shares of Emerald Expositions Events Inc. are down 4% to $21 and a market value of about $1.52 billion after the San Juan Capistrano-based trade show operator posted revenue for the June quarter below Wall Street expectations.
TravisMathew LLC in Huntington Beach was sold to Carlsbad-based Callaway Golf Co. in a $125.5 million cash-and-debt deal expected to close in the third quarter.
Shares of American Vanguard Corp. rose about 16% over the last two trading sessions to more than $20 apiece and a $613 million market cap after the company’s second-quarter profits exceeded Wall Street forecasts.
Shares of Boot Barn Holdings Inc. rose about 17% to $9 and a $242 million market cap during Wednesday trading, after the company reported revenue and profits for the June quarter that beat Wall Street expectations.
Three out of four largest Orange County-based automakers beat the national sales pace for new vehicles in July, according to New Jersey-based market researcher Autodata Corp.
Highlight Emphasis On Helping Mature Students
Brandman University in Irvine launched a “Your Partner is Here” campaign designed to help it stand out in the higher education marketing crowd.