Orange County Business Journal

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Auto Show Makes Room for Trucks

This year’s Orange County International Auto Show will occupy 25% more room at the Anaheim Convention Center for its Oct. 6-9 run.

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Online Retailer to Open South Coast Plaza Pop-Up Store

Irvine-based menswear company Combatant Gentlemen next month plans to open a pop-up store at Bloomingdale’s in South Coast Plaza that will remain open throughout the holiday season.

Alcatel Signs as VR Partner for Live Nation Collective

Irvine-Based Brand to Show Tech at Concerts

Smartphone maker Alcatel Onetouch in Irvine signed on as the exclusive mobile handset and VR accessories partner of Live Nation Worldwide Inc.’s Ones To Watch, a Los Angeles-based “collective of bloggers, music geeks and concert fanatics” dedicated to discovering and presenting new artists.

Avocado Board Aims for Apples

MARKETING: MV outfit backed by feds touts 5-year plan

You’ll be hearing about the benefits of “an avocado a day” in the future if Hass Avocado Board’s new five-year strategic plan bears fruit.

J.D. Power Play In Costa Mesa

Auto Vet at Helm as Renowned Ratings Specialist Sets Up HQ

It’s no surprise that J.D. Power and Associates—the outfit that cut its teeth on automotive industry ratings—moved its headquarters to Costa Mesa last fall.

Kia Playbook: Jackson, Bosworth in for Sorento Spot

Throwback Recalls ’80s Game Tecmo Bowl

Irvine-based Kia Motors America Inc. is hoping its prospective Sorento SUV customers are old enough to remember the 1980s, and specifically Tecmo Bowl, a football game made for Nintendo Entertainment System that paved the way for the Madden NFL game series.

Lots to Like in Lido

L.A. Brands, Boutiques Flock to Revamped Retail Center

Newport Beach resident Athena Kasparoff, shopping bags and a long-time sales consultant in tow, perused the latest offerings from Bailey44, a Los Angeles-based brand usually found at better department stores in upscale retail centers.

Biggest Drugmakers Hold Steady on OC Jobs

Allergan Still No. 1 for Local Employment

The largest drugmakers with headquarters or significant operations in Orange County employed 3,210 here during the 12-month period that ended Aug. 30, about the same as a year earlier.

PacLife Ads Take Cues From Creature of the Deep

Company Mascot Teaches Personal Finance Wisdom

Humpback whales are back in new Pacific Life Insurance Co. commercials that debuted this month during the first nationally televised games of the college football regular season on ABC.

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Karma Sticker: $130K

Karma Automotive LLC in Costa Mesa set the price for its Revero sports car at $130,000 but it was unclear when the car would be delivered to the 80 buyers who’ve placed initial orders.

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JD Power Sale Complete

The $1.1 billion sale of J.D. Power and Associates, a Costa Mesa-based unit of McGraw Hill Financial Inc., to XIO Group in London is complete, the consumer data and analytics firm said today.

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PacSun Emerges From BK

The U.S. Bankruptcy Court for the District of Delaware confirmed Pacific Sunwear of California Inc.’s restructuring plan Tuesday, a move that enabled the retail chain to emerge from bankruptcy under ownership of lender Golden Gate Capital.

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Knobbe Martens Sponsors Cyclocross Team

Irvine-based Knobbe Martens Olson & Bear LLP will sponsor the Aspire Racing team for the 2016-17 season, in the intellectual property law firm’s first foray into national sports marketing.

Porsche Dealer Plans To Raise Profile On Mariner’s Mile

AUTOS: 11 lots would be consolidated along PCH

AutoNation Inc. is eyeing the Mariner’s Mile area of Newport Beach as the new home for its Porsche dealership.

Mazda’s ‘Jinba Ittai’ Auto Show Presence Like Its Cars

Integrated Message To Mirror Car-Driver Unity

Mazda North American Operations hired experiential marketing agency George P. Johnson in Torrance to redesign its auto show booths for the upcoming season, which kicks off in October at the Anaheim Convention Center.

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August Mixed for OC Carmakers

Three out of the four Orange County-based automakers fell behind the national sales pace on new-vehicle sales in August, according to New Jersey-based market researcher Autodata Corp.

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Swell.com Parent Rebrand on Hold

Australia-based online retailer SurfStitch Group Ltd. said a wave of recent losses have prompted it to delay a global rebranding effort that would have consolidated its online operations into a single website—Swell.com—named after its e-commerce subsidiary in Irvine.

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New CEO for Manhattan Beachwear

Manhattan Beachwear Inc. in Cypress named Kevin Mahoney its chief executive.

Incipio Ends Skullcandy Pursuit

Incipio LLC walked away from its bidding war with Mill Road Capital Management LLC, a private investment firm that made the winning offer for Skullcandy Inc. at $6.35 a share in cash, which valued the company at about $197 million.

Amusement Park Helps Angels Crack Funny in Ads

Superfan ‘Julie’ Lives, Breathes the Game

The Los Angeles Angels of Anaheim signed Amusement Park in June to create a campaign targeting “women and other groups typically outside the scope of MLB marketing,” and the Santa Ana-based agency this month delivered three TV ads featuring Julie—“mom, superfan, Mike Trout enthusiast!”

Swimwear Maker’s Bet on Other Categories Pays Off

APPAREL: LSPACE grows sales 1,685% in 8 years with ‘easy’ duds

LSPACE America LLC in Irvine, following cues from the fashion industry, widened its focus a couple of years ago to include “easy-to-wear” apparel along with its signature swimwear, and the move appears to be paying off.

New Luxury Car Player Shifts Into D

AUTOMOTIVE: Hyundai spinoff Genesis presents self as differentiator

The recently established Genesis Motors USA in Fountain Valley is technically a rookie company on the automotive stage—just don’t call it that.

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Incipio Ends Skullcandy Pursuit

Incipio LLC walked away from its bidding war with Mill Road Capital Management LLC, a private investment firm that made the winning offer for Skullcandy Inc. at $6.35 a share in cash, which valued the company at about $197 million.

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Tilly's Results Beat Street

Tilly’s Inc. in Irvine reported revenue and earnings that exceeded Wall Street expectations for the August quarter.

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Speedo Drops Lochte

Speedo USA in Cypress will end its sponsorship of Ryan Lochte after a story he and three other U.S. swimmers told of being robbed at gunpoint on Aug 14 in Rio de Janeiro during the Olympic Games was proven false by authorities.

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Winston to CMO for Lugano

Lugano Diamonds in Newport Beach has promoted Stuart Winston to chief marketing officer and executive director of retail.

Brand Amp Makes Its Breaks

PR Shop Thrives Amid Client Shakeups

This could have been a tough year for The Brand Amp.

PR Firms Up Staffing 14%, Outpacing US Estimate

The Brand Amp Stays Atop List With 21% Increase

The majority of the biggest public relations firms in Orange County increased their staffing levels during the 12 months ended July 31, combining to more than double the Bureau of Labor Statistics’ projected 6% pace of national industry growth.

Alcatel Dials Up Promotional Help From Irvine Shop

Envoy Creates National Ads That Trumpet IDOL 4

Smartphone maker Alcatel Onetouch, the Irvine-based unit of TCL Communication in China, which posts annual sales topping $5 billion, worked with Envoy to launch a new national campaign for its flagship device.

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Hyundai, Amazon Link on Test Drives

Hyundai Motor America in Fountain Valley will let prospective buyers in the Los Angeles and Orange County areas book test drives for the 2017 Elantra through Amazon’s Prime Now service, and check out the sedan at local dealers.

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LAB Holding In $7M Long Beach Land Buy

Shaheen Sadeghi of Costa Mesa-based LAB Holding LLC got the green light from the Long Beach City Council to turn city-owned property in the north part of the town into a “small-business friendly” retail center.

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New Editor for Excelsior in Santa Ana

The parent organization of the Orange County Register has named Carlos Aviles editor of its three Spanish-language weekly newspapers and associated digital media—Excélsior in Santa Ana, La Prensa in Riverside, and ImpactoUSA in Torrance.

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Irvine Translation Firm Acquired

Welocalize Inc. acquired Irvine-based Global Language Solutions on undisclosed terms.

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Footwear Maker Names Interim President

Sole Technology Inc. in Lake Forest appointed Esmail Mawjee interim president, a new position.

Video Campaign Celebrates Anaheim’s Food, Brews

18 Features Spotlight Local Places to Consume

Visit Anaheim, the destination marketing organization for Anaheim and Garden Grove, hired online content publisher FOODBEAST in Santa Ana to create videos showcasing the area’s “diverse craft brew and local dining scene.”

Deeper Dive on Sales

APPAREL: Manhattan Beachwear at $700M, pricing change aims for more

Manhattan Beachwear Inc.’s annual sales have grown tenfold to nearly $700 million since Linsalata Capital Partners became its majority owner six years ago. Now the Cypress-based swimwear designer and manufacturer with a roster of 55 brands is about to get bigger.

Little E Tells ‘Big Dog’ Pet Insurance Firm’s Story

MARKETING: Race star in ad showing Nationwide’s other side

NASCAR driver Dale Earnhardt Jr. is starring in a new TV commercial for a Brea-based pet insurance company, compliments of the firm’s parent, Nationwide Insurance Co. in Columbus, Ohio.

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Emerald Buys Two More Shows

Emerald Expositions LLC in San Juan Capistrano acquired two trade shows from founder Shannon Leggett on undisclosed terms.

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ASICS Americas Sales Down

ASICS America Corp.’s sales in the first half of its fiscal 2016 declined 17.3% compared to the same period last year, according to its parent, Japan-based Asics Corp.

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Karma Seeks to Make Model in China

Wanxiang Group Corp., the parent company of Karma Automotive LLC in Costa Mesa, plans to manufacture electric cars in China, according to Bloomberg.

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Target to Open Concept Store Near UCI

Minneapolis-based Target Corp. selected Irvine Company’s University Center near University of California-Irvine as one of four college campus locations where it will open a “flexible-format” store. It will be the first such store in Orange County.

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Karma Sets Sales Strategy

Karma Automotive LLC in Costa Mesa said its distribution strategy for the new Revero car will include 10 independent dealers and a company-owned “brand-experience center” in Orange County.

PacSun to Shutter 132 More Stores

RETAIL: In talks with mall landlords on lease revisions

Pacific Sunwear of California Inc. in Anaheim plans to close 46 stores as it emerges from bankruptcy in October, and another 75 over the course of the next year or so.

Software Maker Spreads Out With Global Showdowns

Cylance Goes on Tour With Part of $100M Raise

Irvine-based software maker Cylance Inc., which recently raised $100 million in a Series D round, is using some of the funds to boost its international marketing initiatives.

Streamlined Innovation Propels Oakley as Parent Exercises More Control

APPAREL: Boosts eyewear, centralizes operations under Milan

Oakley Inc. parent Luxottica Group SPA is rooting for its own at the Olympic Games in Rio de Janeiro this month, tallying medals won by Team Oakley.

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Mobile Accessories Maker Buys Again

Incipio Group in Irvine acquired Nashville-based competitor Griffin Technology on undisclosed terms.

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Autobytel Q2 Sales Up 19%

Autobytel Inc. in Irvine beat Wall Street expectations for revenue for its second quarter that ended June 30.

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Skullcandy Touts Incipio’s Bigger Bid

Incipio LLC upped its offer to buy Skullcandy Inc. from $5.75 per share to $6.10 per share, or approximately $188.6 million, according to the Irvine-based maker of cellphone cases and other mobile device accessories.

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Most Local Car Makers Best U.S. Pace

Three out of four Orange County-based automakers exceeded the national sales pace for new vehicles in July, according to New Jersey-based market researcher Autodata Corp.

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Emerald Buys Tennessee Shows

Emerald Expositions LLC in San Juan Capistrano acquired the International Gift Exposition in the Smokies from M&M Gift Shows in Toledo, Ohio.

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