Orange County Business Journal

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OC Auto Sales Hit $10B in 2013

Automotive dealers in Orange County combined for $10 billion in sales last year, an 11% increase over 2012, according to the Newport Beach-based Orange County Automobile Dealers Association’s 2013 Economic Impact Report.

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New CMO for Vans

Cypress-based Vans Inc. has hired Fara Howard as its new global vice president of marketing.

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OC Auto Sales Hit $10B in 2013

Automotive dealers in Orange County combined for $10 billion in sales last year, an 11% increase over 2012, according to the Newport Beach-based Orange County Automobile Dealers Association’s 2013 Economic Impact Report.

Big Data Can Be Game Changer With Help

MARKETING: More companies seek analysis to pinpoint messages

The advertising world was much simpler in the 1800s, when industry pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Commercial Printers Grow Revenue 4% to $558.7M

Top of List Little Changed, Mergers in Bottom Half

Orange County-based commercial printers brought in $558.7 million in revenue last year, a 3.9% increase over 2012, according to this week’s Business Journal list.

Ad Agencies’ Revenues Up 5.7% on Client Spending

Top Agency With $57.9M, Jobs Up 4.4% to 1,713

Orange County’s advertising agencies posted an estimated 5.7% gain in revenue last year as clients opened their wallets on marketing budgets.

Behr TV Spots Tout Marquee Paint Brand as Premium

Ads Promote Marquee Paint as Quick Application

Behr Process Corp. in Santa Ana is running a new 30-second TV spot, “Upstairs/Downstairs,” to promote its Marquee Interior Paint & Primer.

Taco Bell Breakfast Menu Ads Co-Opt Rival’s Mascot

Social Media Spat With McDonald’s Continues

Taco Bell Corp. is making sure its waffle tacos and 12 other new menu items are getting noticed, giving its breakfast rollout the “largest advertising campaign to date” and keeping up a social media skirmish with the granddaddy of all fast-food chains.

Software Maker Sells Majority Stake

A private equity firm in Palo Alto acquired a majority stake in Irvine-based software developer AutoAlert Inc. on undisclosed terms.

Autobytel Market Value Rises as Comeback Continues

MARKETING: On lookout for acquisition opportunities

Autobytel Inc. is nowhere near the 1999 heyday when the company’s market value hovered around $285 million.

Oakley Partners With Little League

Foothill Ranch-based Oakley Inc. said it has become the official eyewear sponsor of Little League Baseball and Little League Softball.

True Drinks Adds East Coast Distribution Deal

Irvine-based True Drinks Inc. has signed distribution agreement with ShopRite, a Keasbey, N.J.-based supermarket chain.

True Drinks Adds East Coast Distribution Deal

Irvine-based True Drinks Inc. has signed distribution agreement with ShopRite, a Keasbey, N.J.-based supermarket chain.

Oakley Partners With Little League

Foothill Ranch-based Oakley Inc. said it has become the official eyewear sponsor of Little League Baseball and Little League Softball.

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Irvine Software Firm Draws Palo Alto Private Equity

A private equity firm in Palo Alto has acquired a majority stake in Irvine-based software developer AutoAlert Inc. Terms of HGGC LLC’s investment weren't disclosed.

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Irvine Software Firm Draws Palo Alto Private Equity

A private equity firm in Palo Alto has acquired a majority stake in Irvine-based software developer AutoAlert Inc. Terms of HGGC LLC’s investment weren't disclosed.

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Autobytel Shares Up on Guidance Boost

Shares of Irvine-based Autobytel Inc. were up 23% Wednesday morning, following the automotive marketing company’s increased first quarter guidance.

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Newport Film Festival Starts Ad Campaign

The Newport Beach Film Festival, less than a month from curtain call, has launched an ad campaign to “celebrate the power of film and its ability to change people in unexpected ways.”

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Newport Film Festival Starts Ad Campaign

The Newport Beach Film Festival, less than a month from curtain call, has launched an ad campaign to “celebrate the power of film and its ability to change people in unexpected ways.”

New Pharmacy School Gets ‘Leg Up’ From Allergan

EDUCATION: Drug maker gives Chapman program $500K

Chapman University’s new School of Pharmacy is offering a five-year, fast-track path to a doctor of pharmacy degree with the help of a $500,000 grant from the Allergan Foundation, the charitable arm of Irvine-based drug maker Allergan Inc.

Luck Didn’t Hurt

Shutterbug Built Olloclip Business With Persistence, Help From Unforseen Events

Three years ago, Patrick O’Neill was making the final tweaks on a prototype double-sided camera lens that users could attach to their iPhone 4s.

Vans Skatepark Project Investment in Its ‘Heritage’

Partners With City to Give Back to Fans, Donates $2M

The Vans Off the Wall Skatepark in Huntington Beach opened March 22, thanks to a $2 million investment from the Cypress-based shoe and apparel company.

Chapman Approves Doti’s Successor

EDUCATION: No immediate shift planned at Orange campus

Chapman University’s board of trustees named Chancellor Daniele Struppa “presidential designate,” making him the eventual successor to President Jim Doti.

New Mission

Planning Helped Yogurt Chain Take Off, Founder Refocuses That Skill

Phillip Chang stepped down as chief executive of Irvine-based Yogurtland Franchising Inc. at the end of last year, but he’s not slowing down.

Gordon’s Opus

From Recapitalization to $4B in Assets, Eye on More

Stephen Gordon was unabashedly proud of the company he kept at the Business Journal’s 13th Annual Excellence in Entrepreneurship Awards.

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Local Corp. Tests Retail Ad Tool in 2 Markets

Irvine-based advertising technology provider Local Corp. introduced a new mobile ad service for retailers at ad:tech in San Francisco.

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Local Corp. Tests Retail Ad Tool in 2 Markets

Irvine-based advertising technology provider Local Corp. introduced a new mobile ad service for retailers at ad:tech in San Francisco.

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Member of Bridgford Family Steps Down From Foodmaker’s Board

Bridgford Foods Corp. said that Allan Bridgford, Jr., a grandson of founder Hugh Bridgford, resigned as a member of its board of directors.

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Chapman Names Eventual Doti Replacement

Chapman University’s Board of Trustees named Chancellor Daniele Struppa as “presidential designate” and successor to President Jim Doti, effective upon Doti’s eventual retirement.

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Member of Bridgford Family Steps Down From Foodmaker’s Board

Bridgford Foods Corp. said that Allan Bridgford, Jr., a grandson of founder Hugh Bridgford, resigned as a member of its board of directors.

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Chapman Names Eventual Doti Replacement

Chapman University’s Board of Trustees named Chancellor Daniele Struppa as “presidential designate” and successor to President Jim Doti, effective upon Doti’s eventual retirement.

Billings Down, Jobs Up for Environmental Consultants

More Work Across County Line for Biggest Offices Here

The largest environmental consultants with offices in Orange County collectively billed $594 million in 2013, a 2.7% drop from a year earlier.

5 Entrepreneurs Honored for Excellence

Members of the Orange County business community celebrated five winners of the Business Journal’s 13th Annual Excellence in Entrepreneurship Awards last week.

Fighter Gets Vulnerable for Boost Mobile Webisode

Talks About Strength in Adversity for Video Series

Boost Mobile LLC in Irvine released the latest installment of its “Be Heard” mini documentary series. The two-minute webisode, which can be seen on the brand’s YouTube channel, features mixed martial athlete Marlon Moraes, who competes for the World Series of Fighting in the bantamweight division. He speaks candidly about his struggles to succeed, as well as praying for his father’s recovery from cancer.

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Obama Accepts UCI Commencement Invitation

University of California-Irvine Chancellor Michael Drake said President Barack Obama has accepted the school’s invitation to deliver the commencement address at its 2014 graduation ceremony on June 14, at Angel Stadium of Anaheim.

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OC Dealers’ New-Vehicle Sales Up 7.8%

Orange County auto dealers sold 11,594 new vehicles in February, a 7.8% increase from a year earlier.

Dealer Groups on Automotive News List

Five Orange County auto dealership groups made Automotive News’ list of the top 125 in the country.

Dealer Groups on Automotive News List

Five Orange County auto dealership groups made Automotive News’ list of the top 125 in the country.

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Business Journal Honors 5 Entrepreneurs

Members of the Orange County business community celebrated five winners of the Business Journal’s 13th Annual Excellence in Entrepreneurship Awards on Tuesday.

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Business Journal Honors 5 Entrepreneurs

Members of the Orange County business community celebrated five winners of the Business Journal’s 13th Annual Excellence in Entrepreneurship Awards on Tuesday.

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Advantage Sales Buys Texas Brokerage

Advantage Sales & Marketing LLC in Irvine said it has acquired Longhorn Food Brokers LP, a San Antonio, Texas-based food brokerage company.

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Auction.Com Adds Oracle Vet to Board

Irvine-based Auction.com, an online real estate auction company, said it has added Jeff Epstein, former Oracle chief financial officer, to its board of directors.

LA Kiss Shoots for Touchdown With Preseason Ads

Tries to Get More Bang for Its Limited Pile of Bucks

Professional arena football team LA Kiss, with less than a month till the start of its inaugural season, has a flurry of marketing activities in the works.

Vizio Sticks With ‘Beautifully Simple’ for Marketing

MARKETING: Targets Hollywood with ultra-HD

Vizio Inc.’s marketing strategy for 2014 is just like its latest ad campaign: “beautifully simple.”

Digital Divide Brings Dividends to DGWB

MARKETING: Takes tech manufacturer’s message global

DGWB Advertising & Communications’ latest mission: help bridge the digital divide across rural America, where some 40% of residents don’t have high-speed broadband access.

Irvine Firm Gets $25.9M Contract for 91 Freeway

The Riverside County Transportation Commission awarded a $25.9 million, three-year contract to Irvine-based Cofiroute USA for an all-electronic tolling system for an extension of the 91 Express Lanes that connects Orange and Riverside counties.

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Busch, Caspino Form New Law Firm

Orange County attorneys Tim Busch and Michael Caspino have formed Busch & Caspino, a new law firm with a focus on business, estate and tax planning; corporate real estate; business litigation as well as religious organizations and canon law.

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Busch, Caspino Form New Law Firm

Orange County attorneys Tim Busch and Michael Caspino have formed Busch & Caspino, a new law firm with a focus on business, estate and tax planning; corporate real estate; business litigation as well as religious organizations and canon law.

Irvine Firm Gets $25.9M Contract for 91 Freeway

The Riverside County Transportation Commission awarded a $25.9 million, three-year contract to Irvine-based Cofiroute USA for an all-electronic tolling system for an extension of the 91 Express Lanes that connects Orange and Riverside counties.

Merage School Moves Up on U.S. News’ Rankings

U.S. News & World Report ranked the MBA program at University of California Irvine’s Paul Merage School of Business No. 45 on its list of best business schools in the nation, a four-spot hike from last year’s ranking.

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