Orange County Business Journal

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Irvine Firm Buys in Munich

Advantage Smollan Ltd. in London—a holding company Irvine-based Advantage Solutions set up in 2015 with Smollan Group in Johannesburg—plans to acquire Combera Group GmbH in Munich on undisclosed terms.

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Kelley Blue Book Expands Overseas

Kelley Blue Book in Irvine launched vehicle pricing and valuation website KBB.PT in Portugal that it plans to adapt to other international markets.

Left Brain, Right Brain

Ad Industry Innovator Leveraged Math Skills for Venture

Peter Nguyen got a perfect score on the math portion of the SAT, so naturally, he took up online advertising.

Finnish Roots, Latin Name, OC Preference

TECHNOLOGY: Continuity point of difference for software developer

Finland-based Vincit Group PLC drew its name from “amor vincit omnia”—Latin for “love conquers all.”

Kia Extends Women’s Golf Sponsorship for 2 Years

Will Continue as Auto Partner, Be at 7 Events

Irvine-based Kia Motors America Inc. renewed its sponsorship of the Ladies Professional Golf Association in a multiyear deal that enables it to continue as Official Automotive Partner and to have a presence at seven tournaments, including the ANA Inspiration and the KPMG Women’s PGA Championship.

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Tilly’s Report Mixed; Shares Down

Irvine-based Tilly’s Inc. beat Wall Street expectations on revenue and earnings for the January quarter, but its shares fell about 11% to $8.80 on a downbeat forecast for the current quarter.

Other Mitsubishi’s Power Play

Electric Unit—No Relation to Auto Brand—in Solar Push

Mitsubishi Electric U.S. Inc. in Cypress plans to ramp up its solar equipment sales by lending a hand to the next generation of independent systems installers and integrators.

Mazda Cultivates Place to Share Passions at SXSW

Festival Studio Lets Fans Discover Brand Experience

Mazda North American Operations—South by Southwest’s official automobile sponsor—returned to the nine-day conference and festival with its own venue in tow.

Quiksilver Cuts More Than Corporate Name

APPAREL: New owner says overhead now in line with size

Oaktree Capital Management LP really cleaned house at Quiksilver Inc. in Huntington Beach.

Business Journal Fetes Entrepreneurs

More than 300 members of the Orange County business community celebrated five winners during a luncheon at the Business Journal’s 16th Annual Excellence in Entrepreneurship Awards.

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Five Entrepreneurs Feted

More than 300 members of the Orange County business community celebrated five winners during a luncheon at the Business Journal’s 16th Annual Excellence in Entrepreneurship Awards.

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New Corporate Name for Quiksilver

Quiksilver Inc. in Huntington Beach changed its corporate name to Boardriders Inc. today.

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New President for Mophie

ZAGG Inc. named Chris Ahern president of Mophie LLC, its Tustin-based subsidiary.

Boston Firm Buys Wet Seal Name, IP

Gordon Brothers Brands LLC in Boston, a 114-year-old restructuring and investment firm, bought the Wet Seal name and other intellectual property for $3 million in a March 2 auction, according to documents filed in the U.S. Bankruptcy Court for the District of Delaware.

Belief in Bricks and Mortar

Boot Barn Bucks Trend, Adds Stores Organically, Through Acquisitions

A 200-store base might be too much of a bet for a lot of retailers these days.

ThreeSixty Vision: Big Growth on Brand Revivals

Pays $42M for New HQ in Spectrum, Plans Steady Hires Through Year

ThreeSixty Group is on a shopping spree.

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Boston Buyer for Wet Seal IP

Gordon Brothers Brands LLC in Boston, a 114-year-old restructuring and investment firm, bought the Wet Seal name and other intellectual property for $3 million during a March 2 auction, according to documents filed today in the United States Bankruptcy Court for the District of Delaware.

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February Mixed for OC Automakers

Three of the four largest Orange County-based automakers exceeded the national sales pace for new vehicles in February, according to New Jersey-based market researcher Autodata Corp.

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Canada Company Wants Wet Seal IP

The YM Inc. Group of Cos. in Toronto posted a $1.5 million stalking-horse bid for Wet Seal LLC’s intellectual property, according to documents filed today in the United States Bankruptcy Court for the District of Delaware.

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New Chief Creative for Mazda Ad Shop

Mazda North American Operations’ advertising agency of record hired Erich Funke as chief creative officer, effective March 6.

Anaheim Cozies Up to Vancouver on Cross-Promotion

Cities’ Campaign Puts Spotlight on Parallels

Destination marketing organizations for Anaheim and Vancouver, British Columbia, joined forces on a recent campaign that aimed to highlight similarities between the two cities.

SCP to ‘Pause, Envision Future’ As Part of 50th

RETAIL: Party, promotions, posh buys on tap

South Coast Plaza turns 50 next month—yeah, we couldn’t tell, either.

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Quiksilver Settles with Ex-Employees

A bankruptcy court judge approved Quiksilver Inc.’s settlement agreement with 26 former employees, who were looking to collect about $7 million in severance pay, according to documents filed with the U.S. Bankruptcy Court for the District of Delaware.

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Craig to Chair New Majority

Retail developer Steve Craig has been named chairman of New Majority California’s Orange County Chapter.

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Kaiser Tops Expectations

Kaiser Aluminum Corp. beat Wall Street expectations on revenue and earnings for the fourth quarter and full year.

NB-Based Sealant Brand Puts Name on Texas Race

MARKETING: Rainguard gets IndyCar deal Firestone let go

Rainguard International jumped the gun—in a good way.

Hyundai Goes Patriotic With a Soldiers Super Bowl

Video Connects a Few Overseas With Home

Several big names were among thousands of viewers who praised Hyundai Motors America Inc.’s Super Bowl ad, including John Krafcik, the automaker’s former chief executive who now runs Waymo, a self-driving outfit and sister company to Google Inc.

Fashion Island Joins Luxe Marketing Co-Op

RETAIL: 5 property owners, 10 shopping centers under umbrella

Irvine Company has joined forces with four other major retail property owners for a marketing effort intended to keep its Fashion Island shopping center in Newport Beach a must-see destination on luxury travelers’ itineraries.

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Aliso Viejo Ad Tech Shop to Close

iHeartMedia Revenue Platforms is shutting down its Aliso Viejo office and moving operations to Texas.

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New GM for Element Skateboards

Element Skateboards Inc. in Irvine named David Brooks its new global general manager, the brand’s top executive position.

Phase II for Too Faced

Makeup Brand Remains Firmly Rooted in OC After $1.5B Sale to Estée Lauder

Estée Lauder Cos. Inc.’s $1.5 billion buy of Too Faced Cosmetics LLC kick-started the next chapter of the Irvine-based company, which now aims to expand its global reach and nearly double its workforce.

Experian Amplifies Creditors’ Marketing Efforts

New Tool Lets Lenders Offer Credit Digitally

Experian PLC introduced “Amplified Prospecting,” a marketing tool that enables lenders to provide “a firm offer of credit” to target consumer groups via email and other forms of digital advertising.

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Volcom Down in 2016

Costa Mesa-based Volcom Inc. posted $256.8 million in 2016 revenue, a 13.5% decrease from the prior year, according to Kering S.A., its Paris-based parent.

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Rakuten to Exit Aliso Viejo

Rakuten.com Shopping is moving from Aliso Viejo to San Mateo in the Silicon Valley in March.

TravisMathew Branches Into Belts With Licensing Deal

‘Greater Potential’ Seen With McKnight’s Cuater

Huntington Beach-based TravisMathew Apparel closed a licensing deal with belt maker Cuater, citing “greater potential in combining forces.”

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Wet Seal Files for BK Again

Wet Seal LLC in Irvine filed for Chapter 11 bankruptcy protection Thursday, and is taking steps to liquidate its assets.

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January Auto Sales Mixed

Three out of four Orange County-based automakers exceeded the national sales pace for new vehicles in January, according to New Jersey-based market researcher Autodata Corp.

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Boot Barn Misses on Revenue

Boot Barn Holdings Inc. reported mixed results for its December quarter, meeting Wall Street expectations on earnings but delivering below forecasts on revenue.

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Post-Recession Car Sales Boom Winds Down

Sales of new vehicles at Orange County auto dealers plateaued at 191,910 last year after notching considerable gains for the previous six years, according to the Orange County Automobile Dealers Association.

Business Journal Honors Five CFOs

Chief financial officers were honored in five categories on Jan. 25 at the Orange County Business Journal CFO of the Year awards, which drew a crowd of about 600 to Hotel Irvine.

Ad Shop Pens Colorful Posts to Lift Pentel Following

Instagram Audience Triples As Funny Pieces Viewed

The Buddy Group employed humor to help Pentel of America Ltd. reach “the mainstream audience who doesn’t think twice about pens.”

Incipio 2.0

Company Diversifies, Doubles Revenue, Seeks New Digs

Incipio is a Latin word that means “to begin.”

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Grupo Gallegos in Buys, Rebranding

Ad agency Grupo Gallegos in Huntington Beach rebranded itself as GALLEGOS United after buying two companies on undisclosed terms—a New York-based digital agency Canvas and public relations shop RL Public Relations & Marketing in Los Angeles.

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Emerald Buys Home Tech Show

Emerald Expositions LLC in San Juan Capistrano acquired the CEDIA trade show from the Custom Electronics Design & Installation Association in Indianapolis, Ind., on undisclosed terms.

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Five CFOs Recognized

Executives were honored in five categories Wednesday night at the Orange County Business Journal CFO of the Year awards, which drew a crowd of about 600 to the Hotel Irvine.

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Executive Changes at Mazda

Mazda North American Operations has set the stage for a new generation of executives to join its senior management in Irvine.

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Retailer to Cut 148 Jobs

Irvine-based Wet Seal notified the state Employment Development Department that it plans to lay off 148 local workers by March 21. It listed a permanent closure as the reason.

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Swimwear Maker CEO Dies

Susan Crank, chief executive of Lunada Bay Corp. in Anaheim, died on Jan. 23 after a battle with cancer.

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Ad Tech Firm Buys Competitor

Viant Technology LLC in Irvine agreed to buy Waltham, Mass.-based Adelphic on undisclosed terms.

PacLife Switches Ad Agency, Plans Corporate Campaign

Picks Santa Monica Shop To Fortify ‘Emotional Ties’

Newport Beach-based Pacific Life Insurance Co. named M&C Saatchi LA in Santa Monica its advertising agency of record, and the agency’s first assignment will be creating a corporate brand awareness campaign that’s scheduled to launch in the summer.

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