Orange County Business Journal

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Tilly’s Mixed Quarter

Shares in Tilly’s Inc. fell in after-hours trading Wednesday after missing Wall Street expectations but rose again by midday Thursday on higher net sales.

Hospitality Company Puts Lincoln Logs to PR Work

Great Wolf Ships 75 Kits To Stir Buzz for OC Lodge

Great Wolf Lodge Southern California sent out a box of Lincoln Logs to local media to perk their interest in the 603-room resort and indoor water park scheduled to open early next year in Garden Grove.

Action Sports Media Outfit to Depart San Clemente

MEDIA: Magazines move south; Grind TV to Santa Ana

A bulk of Ten: Action/Outdoor Group’s staff is leaving Orange County next month.

Speedo Aims to ‘Innovate, Extend’ From New HQ

APPAREL: Plans move from downtown LA to Cypress

Speedo USA is moving its headquarters from downtown Los Angeles to Cypress.

New Tools, Talent Fuel PR Shops

MARKETING: Biggest here add duties, combine for 12% hike in jobs

The 40 biggest public relations firms based in Orange County are doing more with more—additional services, bigger budgets, new hires.

U.S. Hyundai Arm Shifts Media Buying

Hyundai Motor America Inc. in Fountain Valley said it will shift its media-buying business to Canvas Worldwide, effective Jan. 1.

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San Clemente Software Maker in $55M Buy

DealerSocket Inc. in San Clemente said it will buy the Inventory+ suite of technology products from Lake Success, N.Y.-based Dealertrack Technologies Inc. for $55 million in cash.

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San Clemente Software Maker in $55M Buy

DealerSocket Inc. in San Clemente said it will buy the Inventory+ suite of technology products from Lake Success, N.Y.-based Dealertrack Technologies Inc. for $55 million in cash.

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Hyundai, Kia Pick New Media Buyer

Hyundai Motor America Inc. in Fountain Valley said it will shift its media-buying business to Canvas Worldwide, effective Jan. 1.

Mitsubishi Replaces PR Agency of Record

Mitsubishi Motors North America Inc. in Cypress selected Newport Beach-based The Brand Amp as its public relations agency of record.

Men’s Salon Chain Grows Like Healthy Head of Hair

RETAIL: 18ǀ8 jumped from 6 spots in 2013 to 370

Scott Griffiths is out to sell you an experience.

DC Shoes Rides Publicity Windfall With YouTube Hit

Dirt-Biker-Turned-Surfer Video Pulls in 16M+ Views

DC Shoes’ video “Pipe Dream,” featuring Robbie “Maddo” Maddison surfing the waves of Tahiti on a modified dirt bike, has amassed more than 16.5 million views on the brand’s YouTube channel since it was posted two weeks ago.

Core of Anna’s Linens Could Survive Bankruptcy

RETAIL: Insiders try to keep name, 100+ stores, CFO says

Anna’s Linens Inc. in Costa Mesa is conducting a going-out-of-business sale, but don’t write off the household-goods retailer just yet.

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Swimwear Maker Takes New Name

Raj Manufacturing LLC in Tustin has rebranded itself as Raj Swim to better showcase the company’s culture.

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Hyundai Unit Names Marketing Head

Hyundai Motor America Inc. in Fountain Valley named Dean Evans its vice president and chief marketing officer.

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Wet Seal Has New CEO

The Wet Seal LLC in Foothill Ranch named Melanie Cox its new chief executive.

Motley Host Sings Outlander’s Praises in TV Campaign

Focus on SUV That Will No Longer Be US-Made

Cypress-based Mitsubishi Motors North America Inc. launched a set of TV commercials promoting its restyled 2016 Outlander SUV.

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Autobytel Shares Up On Q2

Shares in Autobytel Inc. in Irvine rose in midday trading as the company surpassed Wall Street’s expectations on revenue for the second quarter of fiscal 2015 ended June 30.

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Boot Barn Misses on Earnings

Boot Barn Holdings Inc. on Tuesday after markets closed reported an increase in revenue but fell below Wall Street’s expectation on earnings for the June quarter.

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3 OC Automakers’ Sales Up in July

Three of the four Orange County-based automakers beat the national sales pace for new vehicles in July, according to New Jersey-based market researcher Autodata Corp.

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3 OC Automakers’ Sales Up in July

Three of the four Orange County-based automakers beat the national sales pace for new vehicles in July, according to New Jersey-based market researcher Autodata Corp.

Baden Shifts Duties as Oakley Gets Italian Accent

MANUFACTURING: Firmly in Luxottica fold years after buy

Jim Jannard sold Oakley Inc. to Luxottica Group SPA in Italy for $2.1 billion eight years ago, but it appears the eyewear conglomerate is just now putting the Foothill Ranch-based subsidiary firmly into its fold.

Allergan PLC Campaign Appeals to Millennial Women

Encourages Pursuit of Goals, Highlights Pill

Allergan PLC launched a marketing campaign designed to inspire “millennial women to achieve their professional, personal, health, wellness and societal goals,” all while relying on its birth control products.

OC Dealers Among Few to Unveil Toyota Mirai

AUTOMOTIVE: Marketing events rev up hydrogen vehicle

Count Toyota of Orange among the few auto dealerships around the U.S. that will be able to give customers a chance to get a first look under the hood of the new Mirai hydrogen fuel cell electric vehicle, kick its tires, and take it for a spin.

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New Post for Baden Amid Layoffs at Oakley

Oakley Inc. in Foothill Ranch has eliminated its “office of the CEO” and laid off more than 150 workers as part of an “integration process” with Italy-based parent Luxottica Group S.p.A.

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Mitsubishi to Shut U.S. Factory

Cypress-based Mitsubishi Motors North America Inc. said it plans to end production here.

Volcom Denim Ads Invite Men to Live Unplugged Life

Features Skaters Doing ‘Real Life’ in Its Duds

Costa Mesa-based Volcom Inc. revamped its collection of men’s denim and is promoting the line’s launch with a marketing campaign.

Quik Fix?

One Foot in France for Surf Label’s Latest Turnaround Plan

Quiksilver Inc. has emerged from a two-year cost-cutting quest as a global company with a streamlined operational structure that straddles the Atlantic Ocean.

HB Paddle Board Brand Sells for $40M

Stand-up paddle board maker Jimmy Styks LLC in Huntington Beach was acquired by Clearfield, Utah-based Vista Outdoor Inc. in a $40 million, all-cash deal.

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Mitsubishi to Shut U.S. Factory

Cypress-based Mitsubishi Motors North America Inc. said it plans to end production here.

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Vans Up in Q2

Vans Inc. revenue was up 17% for the second quarter, which ended July 4, according to its parent, Greenboro, N.C.-based VF Corp.

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$40M for HB Paddle Board Brand

Stand-up paddle board maker Jimmy Styks LLC in Huntington Beach was acquired by Clearfield, Utah-based Vista Outdoor Inc. in a $40 million, all-cash deal.

Auction.com Seeks Chinese Buyers, Sellers With Deal

Partner to Link Native Speakers, Sale Prospects

Auction.com LLC in Irvine, an online real estate marketplace that matches buyers and sellers of commercial and residential properties, signed a co-marketing deal with AREAA Global “to expand real estate ownership opportunities for Chinese investors.”

Craig’s Crescendo

No Skimp in San Clemente: 325,000 SF, 350 Archways for Marblehead Retail

Steven Craig will line up the bargains, but the look and feel of his Outlets at San Clemente Plaza will be anything but cheap.

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Hyundai Starts Body Shop Certification Program

Hyundai Motor America Inc. in Fountain Valley launched the Hyundai Recognized Collision Repair Center program, which will be administered by the Laguna Hills-based Assured Performance Network.

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OCVA Offers Online Training in Middle Eastern Culture

The Orange County Visitors Association has produced an online video to help train hospitality and retail industry workers to welcome visitors to Orange County from the Middle East.

Change at Top For Hyundai Ad Shop

The advertising arm of Fountain Valley-based Hyundai Motor America Inc. has a new boss to go with a $300 million initial public offering by its parent, Innocean Worldwide Inc.

Grupo Gallegos Aims to Win Latino Hearts for Xfinity

‘Perfect for Me’ Ads Highlight Comcast Brand

Grupo Gallegos’ latest campaign for Xfinity aims to help Latino-American consumers see the brand as “more human, closer to their hearts rather than their minds,” according to Carlos Tornell, the Huntington Beach-based agency’s creative director.

Asics Looks for Crossover Appeal With New Shoe

MARKETING: Part of push beyond performance runners

Asics America Corp. is lacing up for the launch of a new shoe it hopes will give the brand some traction beyond its traditional stronghold in performance running.

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Asics Licensee Could Shutter Stores

Asics America Corp. in Irvine said it ended its retail operating agreement with Windsor Financial Group LLC and that it anticipates the former licensee will shutter its 13 stores in response, including the Fashion Island location in Newport Beach.

Nike Gives Spotlight to Subsidiary Hurley, Boardshorts

For 5 Days, Surf Ad Took Over Parent’s Home Page

Summer’s here, and Nike Inc. made sure everyone is aware of boardshorts made by its subsidiary, Hurley International LLC.

All in the Family

Swimwear Company Her Parents Started Best Fit for Vogel

Raj Manufacturing LLC co-President Lisa Vogel was recently at the pool with her 11-year-old son, Vaughn, when he lobbed a question.

Scripsense Cofounders Aim to Do Well By Doing Good

Gift Card Concept Makes Giving to Charity Easier

Lori Jackson “lived scrip,” as she puts it. The mother of four children attending Serra Catholic School in Rancho Santa Margarita was retrieving gift cards worth thousands of dollars from their backpacks each month and distributing them to friends and family members around the county. The private school would get the cards at a discount, usually 1% to 13%, and resell them through students at face value to parents.

Ranks of Biggest Women-Owned Businesses Swell to 100-Strong

Orange County’s biggest women-owned businesses generated $3.5 billion in revenue last year, notching a 5.6% increase and extending a streak of gains to five years.

Will NFL Deal Help Hyundai Reverse Field?

MARKETING: Takes GM’s spot in sponsorship lineup

Hyundai Motor America Inc.’s new status as the automotive sponsor of the National Football League—a deal that came at an estimated cost of $50 million a year—could be the ticket to getting the Fountain Valley-based automaker back on pace with the market.

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June Sales Up for OC Automakers

Two of the four Orange County-based automakers beat the national sales pace for new vehicles in June, according to New Jersey-based market researcher Autodata Corp.

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Hyundai to Sponsor NFL

Hyundai Motor America Inc. in Fountain Valley said it has become an official automotive sponsor of the National Football League.

Allergan Logo Goes for ‘Purposeful Paths of Change’

New Look Keeps Old Blue, Alters Font, Symbol

Actavis plc sealed its name change to Allergan plc with a new logo that “speaks to the strength of the company’s unique capabilities, the energy and passion of its people and its forward momentum.”

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Quiksilver in Creative Shift

Quiksilver Inc. said it’s taking a new global creative direction that “echoes the fertile environment of Quiksilver and the surf community in the 70s and 80s.”

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Anna’s Linens to Liquidate Inventory

Anna’s Linens Inc. in Costa Mesa has started what it describes as a going-out-of-business sale at its 252 retail locations throughout the U.S. and Puerto Rico.

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