Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at email@example.com.
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RETAIL: Porsche Design sells merchandise, not cars
Shortly before Porsche Motorsport North America left Orange County for Carson in 2016, another brand-inspired outfit moved in—Porsche Design.
APPAREL: Will Costa Mesa designer come back home?
Kering SA announced this month it will spin off Volcom LLC, the Paris-based owner of the Gucci, Bottega Veneta, Saint Laurent, Balenciaga and Brioni brands.
Preschoolers Talk Up New Menu in Latest Ad
A new TV commercial by BJ’s Restaurants Inc. in Huntington Beach employs Generation Z to test its new EnLIGHTened menu, which is “loaded with vegetables and grains.” Spoiler alert—it passed.
J.D. Power Certifies Exceptional Offerings
D. Power’s Power Circle Ratings serve as a seal of approval on various products and services, most notably in the auto industry. The Costa Mesa-based market research company is now looking into customers’ satisfaction with apps. It launched the Mobile App Certification Program, which recognizes brands providing “an exceptional mobile app experience.”
Oakley Inc.’s headquarters in Foothill Ranch was featured in the most recent video the eyewear and helmet manufacturer posted on its social media channels.
JWA Ads Land $1M+ Annually for County
John Wayne Airport and the county of Orange are looking for a new partner to pick up an advertising concessions lease.
AUTOMOTIVE: CEO hands wheel to fellow turnaround man
Tom Corcoran did what he came to do—get Karma Automotive LLC up and running, and ready for the next big leg of its journey: China.
AUTOMOTIVE: Makes pricey statement ‘about OC car culture’
On a recent evening at the Morris and Welford dealership in Newport Beach, no one was kicking the tires, opening engine hoods, peeking into the glove box, or tinkering with the car radio.
She Loaded Up That Taco
Taco Bell Corp. “wasn’t a turnaround job” when Chief Marketing Officer Marisa Thalberg took over the reins in June 2016. Systemwide sales that year at the Irvine-based Mexican-themed fast food chain were up 6% to about $9.6 billion.
Agency Boss Reeled in Big Fish
Steve Jun transferred to Huntington Beach in 2015 to help boost INNOCEAN Worldwide Americas’ growth beyond its core automotive account, Hyundai Motor America Inc.
We’ve all heard and read “Amazon” and “death of bricks-and-mortar” in the same sentence many times this year. Expect the rhetoric to continue in 2018, all while brands and retailers continue to adapt to the new normal.
Food & Wine Wrap To Celebrate Its Charms
A takeover of Time Inc.’s Food & Wine magazine’s holiday issue is the newest installment of the California Milk Processor Board’s “Food Loves Milk” campaign.
Irvine-based Karma Automotive LLC tapped Liang Zhou to replace Thomas Corcoran as chief executive of the luxury carmaker.
Chosen to Be One Of 60 Curators of Playlists
House of Vans, a string of music venues hosted by Vans Inc. in Costa Mesa, is now one of more than 60 curators for Apple Music, tasked with perusing 40 million songs available on the streaming platform and developing playlists that its audiences would appreciate.
Galardi Group Inc. appointed J.R. Galardi president, replacing Dennis Tase who retired in May 2016.
Developed With CarLabs To Follow NiroBot
Kia Motors America Inc. just upped its chatbot game.
Experiential Marketing Run Lasted 23 Years
Apparently all things must come to an end, including Vans Inc.’s Vans Warped Tour.
AUTOMOTIVE: NB stretch grants needed early exposure
Pacific Coast Highway in Newport Beach is looking more like the Bloomingdale’s of luxury auto brands nowadays, and Karma Automotive LLC naturally had to be part of a stretch that’s like no other.
HP, Intel Hardware To Power Players’ Efforts
HP Inc. and Intel Corp. signed on as sponsors of Blizzard Entertainment Inc.’s Overwatch League, a professional video gaming competition with esports franchises in Boston, London, Los Angeles, Miami-Orlando, New York, San Francisco, Seoul and Shanghai.
Advantage Solutions Inc. will buy Daymon Worldwide Inc. on undisclosed terms in a deal that links two private equity-backed big players in brand and retail sales and marketing work.
Tu, Sun Animations Star In Spot on YouTube
Fountain Valley-based Kingston Technology Inc. featured animated versions of co-founders John Tu and David Sun in a YouTube video celebrating its 30th anniversary.
Segerstrom Family Exec Gives Reporters Sneak Peek
Elizabeth Segerstrom, co-managing partner at Costa Mesa-based C.J. Segerstrom & Sons, invited about 50 of her closest media contacts and friends on a two-hour sail Halloween night on Foggy, a boat designed by famed architect Frank Gehry.
AUTOMOTIVE: Adds 3 years to deal; cites its winning results
Some things just go together: milk and cookies, Trump and Twitter, Kia and the NBA.
Steve Aoki, Athletes ‘I Move Me’ Campaign Stars
ASICS America Corp. in Irvine signed on Grammy-nominated DJ Steve Aoki as the face of its “I Move Me campaign” in North America.
GG Company Grows On Tesla Product Work
A deal with “a major electric car company in Northern California” is poised to spark substantial growth in revenue for a Garden Grove-based manufacturer of high-performance polymer products.
Gigantic Miu Miu Joined Birthday Fashion Shows
South Coast Plaza continued its 50th anniversary celebration with a pop-up exhibit in the Jewel Court Oct. 6 to 17 that featured two 12-foot handbags by Miu Miu.
MARKETING: In robust IPO year, biggest biding its time
Several local companies sprinted to the stock exchange shortly after filing for an initial public offering this year, matching the national pace of just over 50 days, according to a report by PwC in New York.
Newport Beach-based digital marketing agency ymarketing was acquired by Sandbox in Chicago on undisclosed terms.
Kaiser Aluminum Corp. reported revenue and earnings for the September quarter that fell below Wall Street expectations.
AUTOMOTIVE: Intros app, buyer cooling-off period, more
Worried you may not like your new ride the minute you park it in the garage?
Nicole Richie Gets Urban Decay Post in the End
Urban Decay Cosmetics LLC in Newport Beach released the first in a series of YouTube videos featuring its latest brand ambassador, Nicole Richie, star of comedic reality shows “Great News,” “The Simple Life” and “Candidly Nicole.”
Worried you may not like your new ride the minute you park it in the garage? No problem, Hyundai Motor America Inc. will take it back within three days of purchase.
Autobytel Inc. in Irvine changed its name to AutoWeb Inc. and its Nasdaq stock ticker symbol to “AUTO.”
RETAIL: Thriving photography business in age of selfies
Bradford Rowley started his photography business in the late 1980s, when one-hour photo processing was the speediest way to share memories. Nowadays, despite the glut of selfies overtaking our social media feeds, his portraiture remains relevant—and lucrative.
Roland Sands Designs 1st Moto Beach Classic
Roland Sands’ perfect day at the beach includes surfing, punk rock and reggae beats and of course, motorcycle racing.
Irvine Brand Riffing Off Of #IMOVEME Slogan
SICS America Corp. is sponsoring several experiential marketing initiatives at the upcoming Festival of Fitness in San Francisco, hosted by Virgin Sport USA LLC in New York.
A majority of Orange County-based automakers beat the national sales pace for new vehicles in September, according to New Jersey-based market researcher Autodata Corp.
HEALTHCARE: Approach that helped him now for sale
Hiep Tran built and sold a payment-processing business, a profitable venture he says cost him his health.
Processor Board Suggests Sexy Pairings
The California Milk Processor Board’s newest installment of the “Food Loves Milk” campaign is a heartbreaker, but in a good way.
Opkix Inc. in Costa Mesa said it raised $5.4 million in Series A funding, and it now has a value of $90 million.
ASICS Corp., the parent of Irvine-based ASICS America Corp., selected Saatchi & Saatchi as its global creative agency.
Retail Developer Foresaw Shift From Consumption to Connection
Shaheen Sadeghi’s a developer with a knack for envisioning gathering spots that inspire community pride and appear resilient to challenges plaguing bricks-and-mortar retail.
Supermodel Wins As Fashion Week Unfolds
Kia Motors America Inc. set up “a fully functioning race track” in New York to host its Stinger Runway racing event this month.
Mitsubishi Motors North America Inc. hired Butler, Shine, Stern & Partners as its advertising agency of record.
Redevelopment of Five Lagunas, one of the largest retail projects underway in the region, has halted.
United Collective in Huntington Beach hired Kristin Jackson as chief financial officer and chief operating officer, a new position.
Hyundai Motor America Inc. named Kyung Soo Lee president and chief executive, effective today.
All Metals Processing of Orange County LLC acquired Triumph Processing-Embee Division Inc. from its parent, Berwyn, Pa.-based Triumph Group Inc., on undisclosed terms.
Deion Sanders Signs On As Botox Ambassador
Deion Sanders, the only athlete to play in both the Super Bowl and the World Series, will serve as a brand ambassador for BOTOX Cosmetic, according to Allergan PLC.