Orange County Business Journal

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New Post for Baden Amid Layoffs at Oakley

Oakley Inc. in Foothill Ranch has eliminated its “office of the CEO” and laid off more than 150 workers as part of an “integration process” with Italy-based parent Luxottica Group S.p.A.

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Mitsubishi to Shut U.S. Factory

Cypress-based Mitsubishi Motors North America Inc. said it plans to end production here.

HB Paddle Board Brand Sells for $40M

Stand-up paddle board maker Jimmy Styks LLC in Huntington Beach was acquired by Clearfield, Utah-based Vista Outdoor Inc. in a $40 million, all-cash deal.

Volcom Denim Ads Invite Men to Live Unplugged Life

Features Skaters Doing ‘Real Life’ in Its Duds

Costa Mesa-based Volcom Inc. revamped its collection of men’s denim and is promoting the line’s launch with a marketing campaign.

Quik Fix?

One Foot in France for Surf Label’s Latest Turnaround Plan

Quiksilver Inc. has emerged from a two-year cost-cutting quest as a global company with a streamlined operational structure that straddles the Atlantic Ocean.

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Mitsubishi to Shut U.S. Factory

Cypress-based Mitsubishi Motors North America Inc. said it plans to end production here.

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Vans Up in Q2

Vans Inc. revenue was up 17% for the second quarter, which ended July 4, according to its parent, Greenboro, N.C.-based VF Corp.

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$40M for HB Paddle Board Brand

Stand-up paddle board maker Jimmy Styks LLC in Huntington Beach was acquired by Clearfield, Utah-based Vista Outdoor Inc. in a $40 million, all-cash deal.

Auction.com Seeks Chinese Buyers, Sellers With Deal

Partner to Link Native Speakers, Sale Prospects

Auction.com LLC in Irvine, an online real estate marketplace that matches buyers and sellers of commercial and residential properties, signed a co-marketing deal with AREAA Global “to expand real estate ownership opportunities for Chinese investors.”

Craig’s Crescendo

No Skimp in San Clemente: 325,000 SF, 350 Archways for Marblehead Retail

Steven Craig will line up the bargains, but the look and feel of his Outlets at San Clemente Plaza will be anything but cheap.

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Hyundai Starts Body Shop Certification Program

Hyundai Motor America Inc. in Fountain Valley launched the Hyundai Recognized Collision Repair Center program, which will be administered by the Laguna Hills-based Assured Performance Network.

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OCVA Offers Online Training in Middle Eastern Culture

The Orange County Visitors Association has produced an online video to help train hospitality and retail industry workers to welcome visitors to Orange County from the Middle East.

Change at Top For Hyundai Ad Shop

The advertising arm of Fountain Valley-based Hyundai Motor America Inc. has a new boss to go with a $300 million initial public offering by its parent, Innocean Worldwide Inc.

Grupo Gallegos Aims to Win Latino Hearts for Xfinity

‘Perfect for Me’ Ads Highlight Comcast Brand

Grupo Gallegos’ latest campaign for Xfinity aims to help Latino-American consumers see the brand as “more human, closer to their hearts rather than their minds,” according to Carlos Tornell, the Huntington Beach-based agency’s creative director.

Asics Looks for Crossover Appeal With New Shoe

MARKETING: Part of push beyond performance runners

Asics America Corp. is lacing up for the launch of a new shoe it hopes will give the brand some traction beyond its traditional stronghold in performance running.

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Asics Licensee Could Shutter Stores

Asics America Corp. in Irvine said it ended its retail operating agreement with Windsor Financial Group LLC and that it anticipates the former licensee will shutter its 13 stores in response, including the Fashion Island location in Newport Beach.

Nike Gives Spotlight to Subsidiary Hurley, Boardshorts

For 5 Days, Surf Ad Took Over Parent’s Home Page

Summer’s here, and Nike Inc. made sure everyone is aware of boardshorts made by its subsidiary, Hurley International LLC.

All in the Family

Swimwear Company Her Parents Started Best Fit for Vogel

Raj Manufacturing LLC co-President Lisa Vogel was recently at the pool with her 11-year-old son, Vaughn, when he lobbed a question.

Scripsense Cofounders Aim to Do Well By Doing Good

Gift Card Concept Makes Giving to Charity Easier

Lori Jackson “lived scrip,” as she puts it. The mother of four children attending Serra Catholic School in Rancho Santa Margarita was retrieving gift cards worth thousands of dollars from their backpacks each month and distributing them to friends and family members around the county. The private school would get the cards at a discount, usually 1% to 13%, and resell them through students at face value to parents.

Ranks of Biggest Women-Owned Businesses Swell to 100-Strong

Orange County’s biggest women-owned businesses generated $3.5 billion in revenue last year, notching a 5.6% increase and extending a streak of gains to five years.

Will NFL Deal Help Hyundai Reverse Field?

MARKETING: Takes GM’s spot in sponsorship lineup

Hyundai Motor America Inc.’s new status as the automotive sponsor of the National Football League—a deal that came at an estimated cost of $50 million a year—could be the ticket to getting the Fountain Valley-based automaker back on pace with the market.

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June Sales Up for OC Automakers

Two of the four Orange County-based automakers beat the national sales pace for new vehicles in June, according to New Jersey-based market researcher Autodata Corp.

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Hyundai to Sponsor NFL

Hyundai Motor America Inc. in Fountain Valley said it has become an official automotive sponsor of the National Football League.

Allergan Logo Goes for ‘Purposeful Paths of Change’

New Look Keeps Old Blue, Alters Font, Symbol

Actavis plc sealed its name change to Allergan plc with a new logo that “speaks to the strength of the company’s unique capabilities, the energy and passion of its people and its forward momentum.”

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Quiksilver in Creative Shift

Quiksilver Inc. said it’s taking a new global creative direction that “echoes the fertile environment of Quiksilver and the surf community in the 70s and 80s.”

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Anna’s Linens to Liquidate Inventory

Anna’s Linens Inc. in Costa Mesa has started what it describes as a going-out-of-business sale at its 252 retail locations throughout the U.S. and Puerto Rico.

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OC Auto Sales Up in May

Orange County auto dealers sold 14,596 vehicles in May, a 10.7% increase from the same period last year, according to the Newport Beach-based Orange County Automobile Dealers Association.

BMW Pops Up Once Again at South Coast Plaza

Shoppers Referred to Area Dealerships for Purchases

Pop-up shops are not just for pearls and purses—BMW is back at South Coast Plaza in Costa Mesa after a successful debut last year.

Anna’s Linens Files for Bankruptcy

Anna’s Linens Inc. in Costa Mesa filed for Chapter 11 bankruptcy protection on June 14 in the U.S. Bankruptcy Court, Central District of California.

Mazda Takes Side Trip to E3 in Pursuit of Millennials

AUTOMOTIVE: Showcases Miata in contest, simulated drive

Irvine-based Mazda North American Operations rolled into the Electronic Entertainment Expo last week for the first time in the event’s 20-year history, a cherry red Miata in tow.

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OC Auto Sales Up in May

Orange County auto dealers sold 14,596 vehicles in May, an 10.7% increase from the same period last year, according to the Newport Beach-based Orange County Automobile Dealers Association.

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Ad Agency Spinoff Gets $2.15 Million

Founders of the Column Five Inc. ad agency said they have secured $2.15 million in seed money to grow their side endeavor, Visage Inc. in Irvine.

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Anna’s Linens Files for Chapter 11

Anna’s Linens Inc. in Costa Mesa filed for Chapter 11 bankruptcy protection on June 14 with the U.S. Bankruptcy Court, Central District of California.

Incipio Buys iPad Keyboard Case Maker

Incipio Technologies Inc. in Irvine acquired ClamCase LLC, a Michigan-based designer and manufacturer of keyboard cases for the iPad family of tablets, on undisclosed terms.

Taco Bell Charity Leverages Chain’s Marketing Voice

Ad Agency Helps Teen Foundation Pro Bono

The Taco Bell Foundation cashed in on the social media influence of Irvine-based sponsor Taco Bell Corp. to launch its first marketing campaign—Recognize Potential.

Aggressive Stance

Socks in NBA Lineup, Underwear Aims for Holidays

Who knew socks could be hip?

Sears Store Doesn’t Make Cut on LH Mall Makeover

RETAIL: Latest plans call for apartments on retailer’s old space

The old Sears store at Laguna Hills Mall will be razed to make way for the property’s transformation into Five Lagunas, an open-air center with apartments alongside retail, dining and entertainment venues.

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Advantage Buy Expands Global Reach

Advantage Sales and Marketing LLC said it has made an investment in Smollan Group in Johannesburg, South Africa, on undisclosed terms.

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Quiksilver Down on Quarterly

Shares of Quiksilver Inc. fell 38% to 77 cents and a market value of $131 million Tuesday, after it reported a dip in revenue for the second quarter and pulled guidance for the rest of fiscal 2015.

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Incipio Adds Tablet Keyboard Case Maker

Incipio Technologies Inc. in Irvine has acquired ClamCase LLC, a Michigan-based designer and manufacturer of keyboard cases for the iPad family of tablets.

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Anna’s Linens Said to be Near BK

Costa Mesa-based Anna’s Linens Inc. is preparing to file for bankruptcy, the Wall Street Journal reported.

Advantage Buy Starts Digital Division

MARKETING: One-time vendor now basis of push on big data

Advantage Sales & Marketing LLC in Irvine got started on plans for a digital technology division with the acquisition of Bentonville, Ark.-based Atlas Technology Group Inc. on undisclosed terms.

Register, Others Look to Fill PennySaver Void

MEDIA: Former workforce, advertisers up for grabs

Competitors are extending welcome mats to clients once loyal to PennySaver USA LLC and its former sales staff, as the free Brea-based weekly ad publication wraps up its fate in bankruptcy court.

Boot Barn to Acquire Kansas Retailer

Boot Barn Holdings Inc. announced an agreement to buy western apparel and footwear retailer Sheplers Inc. for $147 million.

Kia's Online Hola!

Automaker Hopes to Ride Telemundo’s Web Series to Sales Boost

Some 20% of new vehicles in the U.S. are sold to Latino-Americans, and Kia Motors America Inc. wants to be a household name in the fast-growing segment of the car market.

Apparel Maker Bought by Korean Firm

Fountain Valley-based skate apparel and footwear maker One Distribution was acquired by K-Swiss Global Brands on undisclosed terms.

Quiksilver Director Out, Cites Exclusion

A director of Huntington Beach-based Quiksilver Inc. resigned from the apparel maker and retailer’s board, contending she was excluded from the body’s decision making.

Volcom Goes For Rocker-Inspired Women’s Line

Pieces Conceived With Singer’s Wardrobe in Mind

Volcom Inc. in Costa Mesa has turned to the singer of indie rock band Grouplove to design its latest women’s collection.

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Report Puts Too Faced Sale at $500M

General Atlantic in New York said it acquired a majority stake in Irvine-based Too Faced Cosmetics from Weston Presidio for an undisclosed amount.

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Quiksilver Director Cites Freeze-Out in Resignation

A director of Huntington Beach-based Quiksilver Inc. has resigned from the apparel maker and retailer’s board, contending she was excluded from the body’s decision making.

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