Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

OC Companies Honored

Several local companies were honored for being the “best connected to their treasured customer base,” during the OC Trust Summit Thursday at California State University-Fullerton.

Software Maker to Apparel Companies Branches Out

TECHNOLOGY: For growth, adds ‘lite’ product for startups

Innovative Systems LLC grew up with local brands such as Volcom Inc. and Hurley, licensing software to help manage inventory, accounting, warehousing, merchandising and other aspects of the companies’ apparel business.

Summer Travel Extended In PacSun-Volcom Campaign

Seeks Photos Illustrating What Fans Are ‘True To’

The summer is all but gone, but two Orange County-based brands are offering a chance to keep it alive in a social media contest.

Phone Case Maker Nets Kate Spade Deal

Incipio Technologies Inc. signed a licensing agreement with fashion designer Kate Spade & Co. in New York.

Surfwear Brand Makes Fresh Wave in Industry

APPAREL: Sector vet’s startup ‘deep set’ on making its name

Depactus debuted last month at the Agenda trade show in Long Beach, and it appears the San Clemente-based brand focused on young male adventurers has carved a spot for itself in the local surf apparel industry.

Tease photo

Irvine Watchmaker Partners With Guess

Martian Watches, an Irvine-based maker of “smart” watches, has partnered with Guess? Inc. in Los Angeles to develop “interactive, voice-command wrist accessories.”

Tease photo

Incipio Inks Deal with Kate Spade

Incipio Technologies Inc. said it has signed a licensing agreement with fashion designer Kate Spade & Co. in New York.

Tease photo

Wet Seal Opens ‘Plus’ Stores

Wet Seal Inc. said it will celebrate the opening of 31 Wet Seal Plus stores across the country on Aug. 16, including one Orange County location at The Shops at Mission Viejo.

NB Cosmetics Maker Plans First Store

Urban Decay Cosmetics LLC plans to open its first stand-alone store this fall at Fashion Island.

Asics Project ‘First In-Event, Real-Time’ TV Ad

Commercial Featured Live Shots of Olympic Swimmer

The newest marketing play by Asics America Corp. has blurred the line between advertising and live television programming.

More stories