Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Blizzard Branches into Books

Blizzard Entertainment Inc. in Irvine launched a book-publishing label, Blizzard Publishing, which will develop and release new and out-of-print titles related to the company’s “Warcraft,” “StarCraft” and “Diablo” games, both directly and through ongoing global partnerships.

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Vans Boss Moves to Parent Co.

VF Corp. in Greensboro, N.C. promoted Vans Inc. President Kevin Bailey to the same post for the parent company’s Asia-Pacific region.

Stance Steps Into Classic Disney Character Lineup

Sock Maker Debuts Duds For Men, Women, Kids

Stance Inc. in San Clemente is collaborating with Disney Consumer Products Inc. on a men’s, women’s and kids collection featuring Minnie Mouse, Mickey Mouse, Pluto, Donald Duck, and Goofy.

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November Mixed for OC Carmakers

Two out of four Orange County-based automakers beat the national sales pace on new-vehicle sales in November, according to New Jersey-based market researcher Autodata Corp.

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Tilly’s Beats on Q3

Tilly’s Inc. surpassed analyst expectations on third-quarter revenue and profit, and hiked its 2016 forecast, sending its shares up more than 35% in Thursday trading to more than $13 a share and a $371 million market cap.

Mazda Makeover Unifies Marketing

AUTOS: Irvine HQ takes new shape after trim of 100 staffers

Chief Executive Masahiro Moro’s vision to transform Mazda North American Operations from an automaker “that just sells cars to a company that delivers a great experience” has taken its next steps following staff cutbacks and a restructuring at its headquarters in Irvine.

Kia Spreads Word on Hybrid SUV Through App Bot

Sings Praises of Niro Via AI-Powered Text Chats

Kia Motors America Inc.’s new Niro hybrid SUV is getting lots of marketing attention these days.

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Acquisition May Stem American Apparel Cuts

American Apparel LLC said a $66 million bankruptcy sale to Gildan Activewear Inc. could help it stave off a round of layoffs, including of 332 workers at its dye house in Garden Grove.

Hyundai’s New Take on Tech

AUTOS: Carmaker forms IT ‘subdivision’ at FV headquarters

Here’s what the world didn’t see when Hyundai Motor America Inc. showed off its first self-driving vehicle at the Los Angeles Auto Show last week:

OHL Leads on $1.2B Plan to Widen 405

CONSTRUCTION: Expected to bring 800 trade jobs over 6 years

The Irvine office of OHL USA Inc. is part of the joint venture whose $1.2 billion bid for the I-405 Improvement Project was deemed “best value” last week by the Orange County Transportation Authority’s board of directors.

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