Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Tilly’s Shares Up

Shares in Tilly’s Inc. fell in after-hours trading Wednesday after missing Wall Street expectations but rose again by midday Thursday on higher net sales.

New Tools, Talent Fuel PR Shops

MARKETING: Biggest here add duties, combine for 12% hike in jobs

The 40 biggest public relations firms based in Orange County are doing more with more—additional services, bigger budgets, new hires.

Speedo Aims to ‘Innovate, Extend’ From New HQ

APPAREL: Plans move from downtown LA to Cypress

Speedo USA is moving its headquarters from downtown Los Angeles to Cypress.

Action Sports Media Outfit to Depart San Clemente

MEDIA: Magazines move south; Grind TV to Santa Ana

A bulk of Ten: Action/Outdoor Group’s staff is leaving Orange County next month.

U.S. Hyundai Arm Shifts Media Buying

Hyundai Motor America Inc. in Fountain Valley said it will shift its media-buying business to Canvas Worldwide, effective Jan. 1.

Hospitality Company Puts Lincoln Logs to PR Work

Great Wolf Ships 75 Kits To Stir Buzz for OC Lodge

Great Wolf Lodge Southern California sent out a box of Lincoln Logs to local media to perk their interest in the 603-room resort and indoor water park scheduled to open early next year in Garden Grove.

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San Clemente Software Maker in $55M Buy

DealerSocket Inc. in San Clemente said it will buy the Inventory+ suite of technology products from Lake Success, N.Y.-based Dealertrack Technologies Inc. for $55 million in cash.

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San Clemente Software Maker in $55M Buy

DealerSocket Inc. in San Clemente said it will buy the Inventory+ suite of technology products from Lake Success, N.Y.-based Dealertrack Technologies Inc. for $55 million in cash.

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Hyundai, Kia Pick New Media Buyer

Hyundai Motor America Inc. in Fountain Valley said it will shift its media-buying business to Canvas Worldwide, effective Jan. 1.

DC Shoes Rides Publicity Windfall With YouTube Hit

Dirt-Biker-Turned-Surfer Video Pulls in 16M+ Views

DC Shoes’ video “Pipe Dream,” featuring Robbie “Maddo” Maddison surfing the waves of Tahiti on a modified dirt bike, has amassed more than 16.5 million views on the brand’s YouTube channel since it was posted two weeks ago.

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