Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

Lots to Like in Lido

L.A. Brands, Boutiques Flock to Revamped Retail Center

Newport Beach resident Athena Kasparoff, shopping bags and a long-time sales consultant in tow, perused the latest offerings from Bailey44, a Los Angeles-based brand usually found at better department stores in upscale retail centers.

Kia Playbook: Jackson, Bosworth in for Sorento Spot

Throwback Recalls ’80s Game Tecmo Bowl

Irvine-based Kia Motors America Inc. is hoping its prospective Sorento SUV customers are old enough to remember the 1980s, and specifically Tecmo Bowl, a football game made for Nintendo Entertainment System that paved the way for the Madden NFL game series.

Biggest Drugmakers Hold Steady on OC Jobs

Allergan Still No. 1 for Local Employment

The largest drugmakers with headquarters or significant operations in Orange County employed 3,210 here during the 12-month period that ended Aug. 30, about the same as a year earlier.

PacLife Ads Take Cues From Creature of the Deep

Company Mascot Teaches Personal Finance Wisdom

Humpback whales are back in new Pacific Life Insurance Co. commercials that debuted this month during the first nationally televised games of the college football regular season on ABC.

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Karma Sticker: $130K

Karma Automotive LLC in Costa Mesa set the price for its Revero sports car at $130,000 but it was unclear when the car would be delivered to the 80 buyers who’ve placed initial orders.

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JD Power Sale Complete

The $1.1 billion sale of J.D. Power and Associates, a Costa Mesa-based unit of McGraw Hill Financial Inc., to XIO Group in London is complete, the consumer data and analytics firm said today.

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PacSun Emerges From BK

The U.S. Bankruptcy Court for the District of Delaware confirmed Pacific Sunwear of California Inc.’s restructuring plan Tuesday, a move that enabled the retail chain to emerge from bankruptcy under ownership of lender Golden Gate Capital.

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Knobbe Martens Sponsors Cyclocross Team

Irvine-based Knobbe Martens Olson & Bear LLP will sponsor the Aspire Racing team for the 2016-17 season, in the intellectual property law firm’s first foray into national sports marketing.

Porsche Dealer Plans To Raise Profile On Mariner’s Mile

AUTOS: 11 lots would be consolidated along PCH

AutoNation Inc. is eyeing the Mariner’s Mile area of Newport Beach as the new home for its Porsche dealership.

Mazda’s ‘Jinba Ittai’ Auto Show Presence Like Its Cars

Integrated Message To Mirror Car-Driver Unity

Mazda North American Operations hired experiential marketing agency George P. Johnson in Torrance to redesign its auto show booths for the upcoming season, which kicks off in October at the Anaheim Convention Center.

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