Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Recent Stories

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Kaiser Tops Expectations

Kaiser Aluminum Corp. beat Wall Street expectations on revenue and earnings for the fourth quarter and full year.

Fashion Island Joins Luxe Marketing Co-Op

RETAIL: 5 property owners, 10 shopping centers under umbrella

Irvine Company has joined forces with four other major retail property owners for a marketing effort intended to keep its Fashion Island shopping center in Newport Beach a must-see destination on luxury travelers’ itineraries.

NB-Based Sealant Brand Puts Name on Texas Race

MARKETING: Rainguard gets IndyCar deal Firestone let go

Rainguard International jumped the gun—in a good way.

Hyundai Goes Patriotic With a Soldiers Super Bowl

Video Connects a Few Overseas With Home

Several big names were among thousands of viewers who praised Hyundai Motors America Inc.’s Super Bowl ad, including John Krafcik, the automaker’s former chief executive who now runs Waymo, a self-driving outfit and sister company to Google Inc.

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Aliso Viejo Ad Tech Shop to Close

iHeartMedia Revenue Platforms is shutting down its Aliso Viejo office and moving operations to Texas.

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New GM for Element Skateboards

Element Skateboards Inc. in Irvine named David Brooks its new global general manager, the brand’s top executive position.

Phase II for Too Faced

Makeup Brand Remains Firmly Rooted in OC After $1.5B Sale to Estée Lauder

Estée Lauder Cos. Inc.’s $1.5 billion buy of Too Faced Cosmetics LLC kick-started the next chapter of the Irvine-based company, which now aims to expand its global reach and nearly double its workforce.

Experian Amplifies Creditors’ Marketing Efforts

New Tool Lets Lenders Offer Credit Digitally

Experian PLC introduced “Amplified Prospecting,” a marketing tool that enables lenders to provide “a firm offer of credit” to target consumer groups via email and other forms of digital advertising.

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Volcom Down in 2016

Costa Mesa-based Volcom Inc. posted $256.8 million in 2016 revenue, a 13.5% decrease from the prior year, according to Kering S.A., its Paris-based parent.

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Rakuten to Exit Aliso Viejo Shopping is moving from Aliso Viejo to San Mateo in the Silicon Valley in March.

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