Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Asics Licensee Could Shutter Stores

Asics America Corp. in Irvine said it ended its retail operating agreement with Windsor Financial Group LLC and that it anticipates the former licensee will shutter its 13 stores in response, including the Fashion Island location in Newport Beach.

All in the Family

Swimwear Company Her Parents Started Best Fit for Vogel

Raj Manufacturing LLC co-President Lisa Vogel was recently at the pool with her 11-year-old son, Vaughn, when he lobbed a question.

Will NFL Deal Help Hyundai Reverse Field?

MARKETING: Takes GM’s spot in sponsorship lineup

Hyundai Motor America Inc.’s new status as the automotive sponsor of the National Football League—a deal that came at an estimated cost of $50 million a year—could be the ticket to getting the Fountain Valley-based automaker back on pace with the market.

Nike Gives Spotlight to Subsidiary Hurley, Boardshorts

For 5 Days, Surf Ad Took Over Parent’s Home Page

Summer’s here, and Nike Inc. made sure everyone is aware of boardshorts made by its subsidiary, Hurley International LLC.

Scripsense Cofounders Aim to Do Well By Doing Good

Gift Card Concept Makes Giving to Charity Easier

Lori Jackson “lived scrip,” as she puts it. The mother of four children attending Serra Catholic School in Rancho Santa Margarita was retrieving gift cards worth thousands of dollars from their backpacks each month and distributing them to friends and family members around the county. The private school would get the cards at a discount, usually 1% to 13%, and resell them through students at face value to parents.

Ranks of Biggest Women-Owned Businesses Swell to 100-Strong

Orange County’s biggest women-owned businesses generated $3.5 billion in revenue last year, notching a 5.6% increase and extending a streak of gains to five years.

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June Sales Up for OC Automakers

Two of the four Orange County-based automakers beat the national sales pace for new vehicles in June, according to New Jersey-based market researcher Autodata Corp.

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Hyundai to Sponsor NFL

Hyundai Motor America Inc. in Fountain Valley said it has become an official automotive sponsor of the National Football League.

Allergan Logo Goes for ‘Purposeful Paths of Change’

New Look Keeps Old Blue, Alters Font, Symbol

Actavis plc sealed its name change to Allergan plc with a new logo that “speaks to the strength of the company’s unique capabilities, the energy and passion of its people and its forward momentum.”

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Quiksilver in Creative Shift

Quiksilver Inc. said it’s taking a new global creative direction that “echoes the fertile environment of Quiksilver and the surf community in the 70s and 80s.”

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