Mediha DiMartino

Staff Reporter

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Email: dimartino@ocbj.com
Phone: 949-833-8373 Extension: 224

Recent Stories

OC’s PR Shops Grew in Past Year

Social Media, Digital Storytelling in Toolset

The role of public relations professionals is changing—even the president is tweeting daily, bypassing the media.

Fashion Island at 50

‘You had to dream a lot’ in ’67

Every pair of shoes Tom Gazsi wore until he reached high school, his parents bought at Dick Marowitz’s Newport Children’s Bootery at Fashion Island—“Adidas, saddle shoes, dress shoes, everything!”

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Mining for New Business

RETAIL: Newport’s Lugano went retail in ’05, east in ’17

Aspen’s the new spot to get Lugano Diamonds’ designs. The Newport Beach-based luxury jeweler opened its third salon in the Residences at The Little Nell, a mixed-use complex a stone’s throw from the ski slopes.

Chain Plugs Into Xbox Love With Sweepstakes

Taco Bell Corp. in Irvine, in collaboration with Microsoft Corp., is giving away an Xbox One X gaming console to consumers who text a code found on its Steak Quesarito $5 box. A winner will be notified every 10 minutes from Aug. 31 to Oct. 4.

ASICS Stumbles in Q2

ASICS America Corp.’s sales in June quarter declined 8.9% to $231.2 million, according to figures provided by its parent, Japan-based ASICS Corp.

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Stance Tests New Markets, Sales Models

APPAREL: Seeks higher margins, VCs still believe

Stance Inc.’s bricks-and-mortar portfolio has expanded to six—all carefully curated locations.

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Site of Ex-Vans HQ Now Primary Color’s

RETAIL: Printer consolidating operations to improve efficiencies

Primary Color Systems Corp. plans to move its operations to Cypress—to the office and warehouse complex that Vans Inc. called home for a decade before moving to Costa Mesa this summer.

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Hyundai Hopes Spots Make Viewers Sweet on Sonata

Show 2018 Model Makes Modern Life a Tad Better

Hyundai Motor America Inc. is channeling Neil Diamond in its latest TV ad for the 2018 Sonata.

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Emerald Posts Mixed Q2

Shares of Emerald Expositions Events Inc. are down 4% to $21 and a market value of about $1.52 billion after the San Juan Capistrano-based trade show operator posted revenue for the June quarter below Wall Street expectations.

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Callaway Buys Surf City Sportswear Maker

TravisMathew LLC in Huntington Beach was sold to Carlsbad-based Callaway Golf Co. in a $125.5 million cash-and-debt deal expected to close in the third quarter.

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