Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.
Recent Stories
Bonnier Bolsters Motorcycle Portfolio
Bonnier Corp., publisher of Irvine-based Cycle World, acquired nine motorcycle magazines and will shift six titles in its TransWorld action sports group to GrindMedia in San Clemente.
Asics National Campaign Touts New Collection
“Next” Features Training Gear, Athletes, TV Time
Asics America Corp. of Irvine is kicking off a national advertising campaign called “Next” to promote the athletic apparel manufacturer’s new collection designed for training, in Media and Marketing.
Ads’ Aim: Put Recession in Rear-View Mirror
RGP Wants More Than “Modest Growth”
RGP is putting some kick into its marketing with an advertising campaign that includes its first-ever TV spots to go with print and radio buys.
Casanova Pendrill on Frozen Food Industry Account
Casanova Pendrill in Costa Mesa and two of its sister advertising agencies have been tapped by the Frozen Food Roundtable of McLean, Va., to develop a national consumer campaign promoting the benefits of frozen foods.
Casanova Pendrill on Frozen Food Industry Account
Casanova Pendrill in Costa Mesa and two of its sister advertising agencies have been tapped by the Frozen Food Roundtable of McLean, Va., to develop a national consumer campaign promoting the benefits of frozen foods.
Sanuk of Irvine Names PR Agency of Record
Company Will Launch Marketing Campaign
MWW is now the public relations agency of record for Irvine-based footwear manufacturer Sanuk, in Media & Marketing
Mazda Ad Campaign Biggest Since ‘Zoom-Zoom’
Push Follows Big Loss on North American Operations
Mazda ad campaign biggest since “Zoom-Zoom,” in Media and Marketing
El Pollo Loco Hires PR Agency to Boost Its Profile
Zeno Group to Focus On “Handcrafted” Food
El Pollo Loco hires Santa Monica PR company, in Media and Marketing
Advertising Agency Looks to Stretch Reach Around Globe
MEDIA: Parent Shake-Up Presents Opportunity
Irvine-based advertising agency Wunderman West is no longer an island
Skateboarder Goes to Digital, ‘Collectible’ in Print
MEDIA: 50-year-old title has iPads in mind on both offerings
GrindMedia LLC will shut down the regular print edition of its Skateboarder Magazine after nearly 50 years
