Mediha DiMartino

Staff Reporter

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Phone: 949-833-8373 Extension: 224

Recent Stories

Porsche Products Arm Moves to OC, Shifts Mall Location

RETAIL: Porsche Design sells merchandise, not cars

Shortly before Porsche Motorsport North America left Orange County for Carson in 2016, another brand-inspired outfit moved in—Porsche Design.

Volcom’s Paris Owners Fish For Buyer After Six Years

APPAREL: Will Costa Mesa designer come back home?

Kering SA announced this month it will spin off Volcom LLC, the Paris-based owner of the Gucci, Bottega Veneta, Saint Laurent, Balenciaga and Brioni brands.

BJ’s Enlists Little Heroes to Peddle Lighter Selections

Preschoolers Talk Up New Menu in Latest Ad

A new TV commercial by BJ’s Restaurants Inc. in Huntington Beach employs Generation Z to test its new EnLIGHTened menu, which is “loaded with vegetables and grains.” Spoiler alert—it passed.

Product Appraiser Adds Apps to List of Its Subjects

J.D. Power Certifies Exceptional Offerings

D. Power’s Power Circle Ratings serve as a seal of approval on various products and services, most notably in the auto industry. The Costa Mesa-based market research company is now looking into customers’ satisfaction with apps. It launched the Mobile App Certification Program, which recognizes brands providing “an exceptional mobile app experience.”

Oakley Video Opens Window Into Inner Workings

Oakley Inc.’s headquarters in Foothill Ranch was featured in the most recent video the eyewear and helmet manufacturer posted on its social media channels.

New Dealership Offers Classic and Vintage Cars

AUTOMOTIVE: Makes pricey statement ‘about OC car culture’

On a recent evening at the Morris and Welford dealership in Newport Beach, no one was kicking the tires, opening engine hoods, peeking into the glove box, or tinkering with the car radio.

Good Karma in Carmaker Leadership Change

AUTOMOTIVE: CEO hands wheel to fellow turnaround man

Tom Corcoran did what he came to do—get Karma Automotive LLC up and running, and ready for the next big leg of its journey: China.

Marketing: Marisa Thalberg

She Loaded Up That Taco

Taco Bell Corp. “wasn’t a turnaround job” when Chief Marketing Officer Marisa Thalberg took over the reins in June 2016. Systemwide sales that year at the Irvine-based Mexican-themed fast food chain were up 6% to about $9.6 billion.

Airport Advertising Contract Is Up for Bidding

JWA Ads Land $1M+ Annually for County

John Wayne Airport and the county of Orange are looking for a new partner to pick up an advertising concessions lease.

BPOY 2017 Marketing: Steve Jun

Agency Boss Reeled in Big Fish

Steve Jun transferred to Huntington Beach in 2015 to help boost INNOCEAN Worldwide Americas’ growth beyond its core automotive account, Hyundai Motor America Inc.

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