Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Recent Stories

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Ad Shop Raises $5.2 Million

Adaptive Medias Inc. raised $5.2 million from two investors by selling 2.13 million shares of its common stock at $2.25 per share.

Apple of Incipio’s Eye

Some 150 Incipio Technologies Inc. employees huddled in the company’s lunchroom last week to watch Apple Inc. announce its newest iPhone models, taking notes and comparing them to what was already leaked online.

Plant Factory Racks Up $10M in Orders for Tiny Veggies

AGRICULTURE: Venture has plenty of room to grow

How does 16 acres of produce grow in a 5,800-square-foot hall?

Family Feel on Image Update for Shops at Mission Viejo

RETAIL: Food court redo, new kids’ features staples of strategy

The Shops at Mission Viejo has set out to strengthen its appeal as a family-oriented option in a retail market that ranges from high-end South Coast Plaza and Fashion Island to the downtown feel and nighttime draw of the Irvine Spectrum.

Vizio Gives Away TVs in Football-Themed Promotion

49er’s Touchdowns Earn Sets for Charities

Vizio Inc. has kicked off the football season with a weekly TV set giveaway that also benefits Boys & Girls Clubs of America.

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Innocean Lands Energy Account

InnoceanUSA has branched beyond mainstay client Hyundai Motor America Inc. with the addition of NRG Energy to its growing roster of nonautomotive accounts.

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Wet Seal Up On Upgrade Despite Sales Drop

Shares of the Wet Seal Inc. were up 9% in midday trading on an analyst upgrade despite disappointing quarterly numbers.

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Wet Seal Shares Fall on Q2 Loss

Shares of the Wet Seal Inc. tumbled 11% to 60 cents and a market value of $51.2 million in after-hours trading on Wednesday after the teen and contemporary retail chain reported a bigger-than-expected second quarter loss.

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J.Jill to Open in South County

J.Jill Group Inc. is set to open a store at the Shops at Mission Viejo this winter.

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OC Auto Brands Post Strong August Sales

Orange County-based auto brands met or exceeded national new vehicles sales figures in August.

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