Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Tilly’s Posts Mixed Results

Shares of Tilly’s Inc. in Irvine were up 3.5% to $5.90 in after hours trading today, following a mixed first quarter that exceeded Wall Street expectations on revenue but notched a higher-than-expected loss.

Moro-San’s Mission

Globetrotting Exec Wants to Redefine Mazda

Masahiro Moro—or Moro-san as employees at Mazda North American Operations call him—reclined at his office in Irvine, where a picture of a red RX-Vision concept sports car Mazda Motor Corp. introduced in October at the Tokyo Motor Show hung on the wall directly across from his desk.

Vietnamese Style, Heritage Celebrated at Fashion Week

Event Showcased SoCal, Vietnam-Based Designers

Viet Fashion Week, showcasing designers of Vietnamese heritage, was held over the weekend outside the Westminster Mall.

PacSun Set for BK Auction in June

RETAIL: SF-based private equity firm lined up as stalking horse

The fate of Pacific Sunwear of California Inc. could be decided in a bankruptcy auction that’s scheduled for next month, with a stalking-horse bid in place and the possibility of additional interest in the Anaheim-based teen apparel and accessories retailer on the horizon.

Kia Motors Speeds Up ‘Parent Media’ Ties With Event

Was Premier Sponsor Of Recent Mom 2.0 Summit

Kia Motors America Inc. in Irvine was the presenting sponsor and official transportation sponsor of the Mom 2.0 Summit at The Ritz-Carlton, Laguna Niguel in Dana Point last month.

Her Piece of the Pie

Gymboree Exec Divides Time, Conquers Challenges

Kimberly Sentovich looks at every day as a pie, slicing each as she sees fit, and almost never coming up with equal pieces for her work duties and personal life.

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Nissan Takes $2.2B Mitsubishi Stake

Nissan Motor Co. Ltd. said it will take a controlling stake in Mitsubishi Motors Corp., the parent company of Cypress-based Mitsubishi Motors North America Inc., for about $2.2 billion.

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OCVA to Nab China MICE

The Orange County Visitors Association in Irvine has added a “Meetings, Incentives, Conventions and Exhibitions” effort to its Beijing office.

Vans Takes on Olympian Challenge

Brand Hopes New Skate Circuit Will Lead to Tokyo Games

Vans Inc. is betting its future on what some consider a lifestyle rather than a sport.

Behr Ads Aim to Inspire Homeowners of All Stripes

Campaign Encourages DIYers’ Self-Expression

Paint maker Behr Process Corp. in Santa Ana released a flight of four TV spots that celebrate self-expression and aim to “inspire DIYers to transform their homes with colors that bring them joy,” according to Jodi Allen, the brand’s chief marketing officer. “This campaign is all about finding a color that’s right for you with paint that will give you a beautiful, lasting finish and a space that is all your own.”

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