Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Recent Stories

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Mooney Out, McKnight Back to Quiksilver Chair

Quiksilver Inc. shares were down 12% to $1.95 and a market value of about $330 million in midday trading Friday as the news spread of the shakeup in the company’s top echelons.

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PacSun Results Up, Shares Down

Pacific Sunwear of California Inc. beat analysts’ expectations for the fourth quarter, which ended Jan. 31, before its stock fell about 2% to $2.82 and a market value of about $195 million in midday trading Thursday

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Kia to Sell Soul EV Beyond California

Irvine-based Kia Motors America Inc. will start selling its Soul EV in Georgia, Texas, Oregon, Washington and Hawaii, a move that comes a few months after the launch of the electric vehicle in California.

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Auto Dealer Sales Up in 2014

Automotive dealers in Orange County combined for $11 billion in sales last year, a 10% increase over 2013, according to the Newport Beach-based Orange County Automobile Dealers Association’s 2014 Economic Impact Report.

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OC Auto Sales Rise 10.9%

Sales of new vehicles at Orange County auto dealers increased 10.9% year-over-year in February to 12,861, according to the Newport Beach-based Orange County Automobile Dealers Association.

Irvine-Based Marketer Plans to Sell Latino Accent in Miami

MARKETING: Niche unit aims to get brands past cultural barriers

Think of Advantage Sales & Marketing LLC’s Hispanic Retail Selling Team as ambassadors for general-market manufacturers looking to secure shelf space at Latino grocery stores in Southern California, Arizona, Texas and New York—with a push into Miami coming soon.

Win-Win for Mophie, Dog Rescue Group at SXSW

Recharge Batteries With St. Bernard Group

Mophie executed a clever social media stunt at the South by Southwest Music Conference and Festival that wrapped up over the weekend in Austin, Texas.

Vizio Claims New Territory at SXSW

MEDIA: Artful documentary up for honors at annual festival

Add bonafide filmmaker to Vizio Inc.’s credits.

Apparel Company Names CEO

Fox Head Inc. appointed Paul Harrington chief executive and director.

Newport Beach, Film Festival Go on London Tour

Promote City, Event With Help of Beach-Scene Bus

Marketing folks from Newport Beach & Co. and the Newport Beach Film Festival got on a bus to bring some sunshine to wintry London last month.

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