Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Incipio Ends Skullcandy Pursuit

Incipio LLC walked away from its bidding war with Mill Road Capital Management LLC, a private investment firm that made the winning offer for Skullcandy Inc. at $6.35 a share in cash, which valued the company at about $197 million.

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Tilly's Results Beat Street

Tilly’s Inc. in Irvine reported revenue and earnings that exceeded Wall Street expectations for the August quarter.

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Speedo Drops Lochte

Speedo USA in Cypress will end its sponsorship of Ryan Lochte after a story he and three other U.S. swimmers told of being robbed at gunpoint on Aug 14 in Rio de Janeiro during the Olympic Games was proven false by authorities.

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Winston to CMO for Lugano

Lugano Diamonds in Newport Beach has promoted Stuart Winston to chief marketing officer and executive director of retail.

Brand Amp Makes Its Breaks

PR Shop Thrives Amid Client Shakeups

This could have been a tough year for The Brand Amp.

PR Firms Up Staffing 14%, Outpacing US Estimate

The Brand Amp Stays Atop List With 21% Increase

The majority of the biggest public relations firms in Orange County increased their staffing levels during the 12 months ended July 31, combining to more than double the Bureau of Labor Statistics’ projected 6% pace of national industry growth.

Alcatel Dials Up Promotional Help From Irvine Shop

Envoy Creates National Ads That Trumpet IDOL 4

Smartphone maker Alcatel Onetouch, the Irvine-based unit of TCL Communication in China, which posts annual sales topping $5 billion, worked with Envoy to launch a new national campaign for its flagship device.

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Hyundai, Amazon Link on Test Drives

Hyundai Motor America in Fountain Valley will let prospective buyers in the Los Angeles and Orange County areas book test drives for the 2017 Elantra through Amazon’s Prime Now service, and check out the sedan at local dealers.

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LAB Holding In $7M Long Beach Land Buy

Shaheen Sadeghi of Costa Mesa-based LAB Holding LLC got the green light from the Long Beach City Council to turn city-owned property in the north part of the town into a “small-business friendly” retail center.

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New Editor for Excelsior in Santa Ana

The parent organization of the Orange County Register has named Carlos Aviles editor of its three Spanish-language weekly newspapers and associated digital media—Excélsior in Santa Ana, La Prensa in Riverside, and ImpactoUSA in Torrance.

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