Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Kaiser Aluminum Earnings Up for Q1

Kaiser Aluminum Corp. reported first-quarter earnings of $0.85 per share after market hours Wednesday, coming in slightly above analyst estimates of $0.81 to $0.82.

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Kaiser Aluminum Earnings Up for Q1

Kaiser Aluminum Corp. reported first-quarter earnings of $0.85 per share after market hours Wednesday, coming in slightly above analyst estimates of $0.81 to $0.82.

Infiniti Dealer Ranks High Statewide Despite Remodel

AUTOS: Will add office, service space; project required by brand

Good customer service can trump construction noise, traffic, dust and all other nuisances that go along with a $2 million remodel—just ask Infiniti of Mission Viejo’s sales force.

Local Companies Use Reality TV Show to Spot Talent

Johnny Rockets, Mazda Do ‘Inside Job’ on TNT

Two local companies—Aliso Viejo-based hamburger franchise Johnny Rockets Restaurant Group Inc. and Mazda North American Operations in Irvine—were featured in TNT’s “Inside Job” reality series.

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OC Auto Sales Hit $10B in 2013

Automotive dealers in Orange County combined for $10 billion in sales last year, an 11% increase over 2012, according to the Newport Beach-based Orange County Automobile Dealers Association’s 2013 Economic Impact Report.

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New CMO for Vans

Cypress-based Vans Inc. has hired Fara Howard as its new global vice president of marketing.

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OC Auto Sales Hit $10B in 2013

Automotive dealers in Orange County combined for $10 billion in sales last year, an 11% increase over 2012, according to the Newport Beach-based Orange County Automobile Dealers Association’s 2013 Economic Impact Report.

Big Data Can Be Game Changer With Help

MARKETING: More companies seek analysis to pinpoint messages

The advertising world was much simpler in the 1800s, when industry pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Ad Agencies’ Revenues Up 5.7% on Client Spending

Top Agency With $57.9M, Jobs Up 4.4% to 1,713

Orange County’s advertising agencies posted an estimated 5.7% gain in revenue last year as clients opened their wallets on marketing budgets.

Commercial Printers Grow Revenue 4% to $558.7M

Top of List Little Changed, Mergers in Bottom Half

Orange County-based commercial printers brought in $558.7 million in revenue last year, a 3.9% increase over 2012, according to this week’s Business Journal list.

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