Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Freedom to Shutter LA Register

Santa Ana-based Freedom Communication Inc. will stop publication of the Los Angeles Register, according to a memo from Chief Executive Aaron Kushner and co-owner Eric Spitz to employees last night.

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China-Based Athletic Brand Picks Irvine for U.S. Headquarters

361 Degrees International Ltd., which bills itself as second-largest athletic brand in China, has chosen Irvine for its North American headquarters.

Conditions Drove Contractor’s Meteoric Trajectory

Driver Urban’s Revenue Jumped 25,402% to $131.3M

Driver Urban had three things working for it in 2012 when it spun off from a large construction company—it entered the marketplace at the right time, at the right price, and with the right expertise.

Serial Entrepreneur Went Big With Equipment Rentals

BigRentz.com on 1,268% Growth Spurt to $15M

Starting BigRentz.com was a no-brainer for Chief Executive Dallas Imbimbo.

New Hyundai Voice Paul Rudd In, Jeff Bridges Out

Company Wanted Name Known By Young Buyers

Hyundai Motor America has replaced actor Jeff Bridges with Paul Rudd as the new voice for its national advertising campaigns.

Wilson’s Twin Waves

Rides Hot Market, Acquisitions Toward $2B in Sales

David Wilson knows a good market when he sees one.

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China-Based Athletic Brand Picks Irvine for U.S. Headquarters

361 Degrees International Ltd., which bills itself as second-largest athletic brand in China, has chosen Irvine for its North American headquarters.

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Autobytel Increases Share Buyback Plan

Autobytel Inc.’s board of directors has approved an additional $1 million common stock repurchase program, increasing the total planned amount to $3 million.

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Irvine Appliance Maker Names New Ad Agency

BSH Home Appliances Corp. selected ELA Advertising as its strategic, creative agency-of-record for its Thermador brand cookware.

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Casanova Pendrill Loses Miller Lite

Costa Mesa-based Casanova Pendrill lost the Latino-American portion of the Miller Lite advertising business.

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