Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Anaheim Apparel Maker to Be Sold

Midlothian, Texas-based Ennis Inc. said it plans to sell Alstyle Apparel LLC in Anaheim to the newly formed Alstyle Operations LLC for $76 million in cash and $12 million to cover a 60-month equipment lease.

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Mitsubishi: U.S. Cars OK With EPA

Cypress-based Mitsubishi Motors North America Inc. said the fuel economy data for its vehicles model years 2013 to 2017 sold in the U.S. is accurate and is not affected by testing irregularities its Japan-based parent revealed last week.

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PacSun CFO Departs

Pacific Sunwear of California Inc. named Ernie Sibal its chief financial officer after Chris Tedford resigned “to pursue other endeavors.”

Western Digital Breaks Funny Again With Drive Ads

Mini Mystery Plots ‘Purple Surveillance’ Heroism

Ads for Irvine-based Western Digital Corp.’s Purple Surveillance Drive appeal to IT professionals’ inner geek—the product “saves the day” while starring in a comic strip.

How Oil Patch Pain Hits OC Chain

Boot Barn Adjusts as Energy Sector’s Cuts Trickle Down to Core Customers

What does the price of oil have to do with sales at Irvine-based Boot Barn Holdings Inc.?

Kelley Blue Book Shifts Focus

A new marketing campaign by Irvine-based Kelley Blue Book aims to help the 90-year-old company build a reputation as a “go-to resource” for new-car buyers, alongside its longstanding status as a guide on used-car valuations.

New Plaza Regency’s Alternative to Powerhouse Centers

Gourmet Grocer Anchors Unique Mix at Center

Developer Regency Centers wanted to build more than just another strip mall in Brea—it envisioned a retail and dining hub that prompts nearby residents to abandon the comforts of online shopping and walk over for a bite or a drink with a neighbor. It also had to stand apart from the surrounding offerings, a plethora of middle-of-the-road chain stores and restaurants that often make one street corner look like the next.

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Santa Margarita Toyota Sold

Jim Graham, owner of Santa Margarita Ford, acquired Santa Margarita Toyota from John Dinsmore.

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DFM Taps Register Opinion Editor

Digital First Media expanded Brian Calle’s duties as opinion editor at the Orange County Register in Santa Ana and Riverside-based Press-Enterprise to include oversight of the editorial board and opinion content for its entire Southern California News Group.

Volcom Taps Agency Vet as Head of Women’s Business

Volcom Taps Agency Vet as Head of Women’s Business

Volcom Inc. in Costa Mesa picked agency vet Lyndsey Roach as its global head of women’s business, a new position.

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