Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Recent Stories

Tease photo

Hyundai, Kia Settle With States

Hyundai Motor Co. and Kia Motors Corp. will pay $41.2 million to 33 states and the District of Columbia to settle an investigation of the automakers’ “2012 restatement of fuel economy ratings and related advertising.”

Tease photo

Porsche Motorsport Decamps

Porsche Motorsport North America has left Santa Ana for Carson, a move first announced in 2012.

Tease photo

OC Car Sales Up 1.1%

Sales of new vehicles at Orange County auto dealers for the first nine months of the year increased 1.1% to 147,360, according to the Orange County Automobile Dealers Association.

Tease photo

Volcom Down in Q3

Costa Mesa-based Volcom Inc. posted $76.5 million in revenue for the September quarter, a 13.6% decrease from the same period last year, according to Kering, its Paris-based parent.

Tease photo

Vans’ Sales Up

Vans Inc. revenue was up 7% in the third quarter, leading the Greensboro, N.C.-based parent, VF Corp.’s outdoor and action sports group that includes the North Face and Timberland brands and had $2.3 billion in revenue for the period.

Auto Group Poised for Growth With Buys, Build

AUTOMOTIVE: Shelly beefs up luxe footprint with moves

Shelly Automotive Group is on the move in every sense of the word.

New Shade of Grays: Emphasis on Proprietary Retail

APPAREL: Mother-daughter label now has four stores open

Kelly and Marie Gray are taking a breather after a whirlwind year that saw their Grayse LLC in Irvine realign its retail strategy to focus on a flock of fledgling brick-and-mortars.

Shoemaker Inspires Longer Runs to Help Girls Group

ASICS to Donate Pair For Every ‘Extra Mile’ Logged

ASICS America Corp. in Irvine launched a marketing campaign that encourages athletes to add a mile to their workouts.

Kia Gets Clever

Automaker Plans ‘Full Blend’ for Marketing To Stand Out Among Bigger Rivals

Kia Motors America Inc. is preparing to tap into a “full blend” of marketing channels—including virtual reality—as it launches the Niro hybrid SUV and other vehicles scheduled to debut in the coming months.

Tease photo

NBA Games to Air in VR

Laguna Beach-based virtual reality content maker NextVR Inc. has struck a multi-year deal with NBA Digital in New York to live-stream National Basketball Association games in virtual reality during the upcoming season.

More stories