Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at firstname.lastname@example.org.
Asics America Corp. in Irvine said it ended its retail operating agreement with Windsor Financial Group LLC and that it anticipates the former licensee will shutter its 13 stores in response, including the Fashion Island location in Newport Beach.
Swimwear Company Her Parents Started Best Fit for Vogel
Raj Manufacturing LLC co-President Lisa Vogel was recently at the pool with her 11-year-old son, Vaughn, when he lobbed a question.
MARKETING: Takes GM’s spot in sponsorship lineup
Hyundai Motor America Inc.’s new status as the automotive sponsor of the National Football League—a deal that came at an estimated cost of $50 million a year—could be the ticket to getting the Fountain Valley-based automaker back on pace with the market.
For 5 Days, Surf Ad Took Over Parent’s Home Page
Summer’s here, and Nike Inc. made sure everyone is aware of boardshorts made by its subsidiary, Hurley International LLC.
Gift Card Concept Makes Giving to Charity Easier
Lori Jackson “lived scrip,” as she puts it. The mother of four children attending Serra Catholic School in Rancho Santa Margarita was retrieving gift cards worth thousands of dollars from their backpacks each month and distributing them to friends and family members around the county. The private school would get the cards at a discount, usually 1% to 13%, and resell them through students at face value to parents.
Orange County’s biggest women-owned businesses generated $3.5 billion in revenue last year, notching a 5.6% increase and extending a streak of gains to five years.
Two of the four Orange County-based automakers beat the national sales pace for new vehicles in June, according to New Jersey-based market researcher Autodata Corp.
Hyundai Motor America Inc. in Fountain Valley said it has become an official automotive sponsor of the National Football League.
New Look Keeps Old Blue, Alters Font, Symbol
Actavis plc sealed its name change to Allergan plc with a new logo that “speaks to the strength of the company’s unique capabilities, the energy and passion of its people and its forward momentum.”
Quiksilver Inc. said it’s taking a new global creative direction that “echoes the fertile environment of Quiksilver and the surf community in the 70s and 80s.”