Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Recent Stories

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Judge Approves Sale of Wet Seal

U.S. Bankruptcy Court Judge Christopher S. Sontchi today in Delaware approved the sale of Wet Seal Inc. to private equity firm Mador Lending LLC.

The Source to Open Later, Leaner With Fast-Fashion Anchor

The first big retail development to open in Orange County since the recession will be late—and it won’t have the lineup of stores once expected.

Hyundai Gets Artsy With LACMA Sponsorship

Signs On for 10-Year Deal Featuring Art, Technology

Korea-based Hyundai Motor Co., parent of Hyundai Motor America Inc. in Fountain Valley, is looking to elevate its brand with a 10-year sponsorship of Los Angeles County Museum of Art.

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Mooney Out, McKnight Back to Quiksilver Chair

Quiksilver Inc. shares were down 12% to $1.95 and a market value of about $330 million in midday trading Friday as the news spread of the shakeup in the company’s top echelons.

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PacSun Results Up, Shares Down

Pacific Sunwear of California Inc. beat analysts’ expectations for the fourth quarter, which ended Jan. 31, before its stock fell about 2% to $2.82 and a market value of about $195 million in midday trading Thursday

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Kia to Sell Soul EV Beyond California

Irvine-based Kia Motors America Inc. will start selling its Soul EV in Georgia, Texas, Oregon, Washington and Hawaii, a move that comes a few months after the launch of the electric vehicle in California.

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Auto Dealer Sales Up in 2014

Automotive dealers in Orange County combined for $11 billion in sales last year, a 10% increase over 2013, according to the Newport Beach-based Orange County Automobile Dealers Association’s 2014 Economic Impact Report.

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OC Auto Sales Rise 10.9%

Sales of new vehicles at Orange County auto dealers increased 10.9% year-over-year in February to 12,861, according to the Newport Beach-based Orange County Automobile Dealers Association.

Irvine-Based Marketer Plans to Sell Latino Accent in Miami

MARKETING: Niche unit aims to get brands past cultural barriers

Think of Advantage Sales & Marketing LLC’s Hispanic Retail Selling Team as ambassadors for general-market manufacturers looking to secure shelf space at Latino grocery stores in Southern California, Arizona, Texas and New York—with a push into Miami coming soon.

Win-Win for Mophie, Dog Rescue Group at SXSW

Recharge Batteries With St. Bernard Group

Mophie executed a clever social media stunt at the South by Southwest Music Conference and Festival that wrapped up over the weekend in Austin, Texas.

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