Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Recent Stories

Ad Tech Firm Buys Competitor

Viant Technology LLC in Irvine agreed to purchase Waltham, Mass.-based Adelphic on undisclosed terms.

PacLife Switches Ad Agency, Plans Corporate Campaign

Picks Santa Monica Shop To Fortify ‘Emotional Ties’

Newport Beach-based Pacific Life Insurance Co. named M&C Saatchi LA in Santa Monica its advertising agency of record, and the agency’s first assignment will be creating a corporate brand awareness campaign that’s scheduled to launch in the summer.

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Reports: Wet Seal Exploring Sale

Wet Seal LLC is exploring liquidation or a sale, according to news reports.

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Hyundai Plans ‘Instant Replay’ Super Bowl Ad

Fountain Valley-based Hyundai Motor America Inc.’s return to the Super Bowl will include a 90-second documentary filmed during the game that will air right after the final whistle.

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First COO for Incipio

Irvine-based Incipio Group promoted Ann Fong to chief operating officer, a new position.

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Oakley Parent Sets $49B Merger

Oakley Inc.’s Italy-based parent, Luxottica Group SPA, plans to combine operations with Essilor International S.A. in France, pending regulatory and shareholder approval.

Tilly’s Goes Nimble in Face of Stalled Traffic

RETAIL: Maintains store count, hikes focus on events, digital

Tilly’s Inc. plans to withstand challenges vexing the brick-and-mortars nationwide with a 2017 playbook that includes renewed focus on e-commerce as well as a red-carpet rollout for shoppers that do venture into its 225 stores.

El Pollo Loco Ad Celebrates Its LA-Infused Identity

‘Road to Authenticity’ Highlights City Vibe

The first ad campaign Vitro developed for El Pollo Loco Holdings Inc. in Costa Mesa, “Road to Authenticity,” launched after the holidays with a TV commercial that ties the brand to its Los Angeles roots.

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New Operator for GG Knitting Mill

Broncs Inc. in Compton has reached an initial deal with American Apparel LLC to take over the lease for its textile facility in Garden Grove, according to news reports.

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Nordstrom Out at MainPlace

Nordstrom Inc. in Seattle said it plans to close its department store at MainPlace Mall in Santa Ana in March. The closure will affect about 195 employees.

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