Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at dimartino@ocbj.com.

Recent Stories

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Tustin Aerospace Co. Buys Competitor

Elite Aerospace Group in Tustin acquired Halo Industries Inc. on undisclosed terms.

By Mediha DiMartino June 26, 2017 7:03 a.m. share »

Sister, Brother Believe in Bricks-and-Mortar Retail

Growing up, Laurie Alter’s older brother Mark Christy wanted to keep “her and her hamsters and her dolls” as far away as possible—he said he was “desperately trying to be cool,” and having a Ford Pinto as his ride didn’t help, either.

By Mediha DiMartino June 26, 2017 midnight share »

Kawasaki Gets in Ring With Wrestler for Campaign

Kawasaki Motors Corp. U.S.A. in Foothill Ranch partnered with pro wrestler Steve Austin on a new advertising campaign to promote its Mule Pro-FXR off-road utility vehicle.

By Mediha DiMartino June 26, 2017 midnight share »
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Tustin Aerospace Co. Buys Competitor

Elite Aerospace Group in Tustin acquired Halo Industries Inc. on undisclosed terms.

By Mediha DiMartino June 23, 2017 12:33 p.m. share »
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Volcom Shifts PR Lens To Wider Audience In Fresh Growth Effort

Volcom LLC is giving you permission to ditch the daily grind and pursue your true passion, whatever that may be. Heck, it’ll even foot the bill for about a dozen winners of its #ThisFirst social media contest.

By Mediha DiMartino June 22, 2017 11:04 a.m. share »

Wilson Automotive Group Diversifying, Not Panicking

David Wilson is keeping things in perspective when it comes to cooling U.S. auto sales.

By Mediha DiMartino June 19, 2017 midnight share »

Food Maker Closes Distribution Center

Michigan-based Kellogg Co. is closing its distribution center in La Palma and eliminating 280 jobs there, according to a Worker Adjustment and Retraining Notification the cereal and snack giant filed with the state.

By Mediha DiMartino June 19, 2017 midnight share »

Chicken Chain Goes Crazy for Foodie LA Dodger

El Pollo Loco Holdings Inc. is turning to influencer marketing in its latest Loco Summer Fun advertising campaign.

By Mediha DiMartino June 19, 2017 midnight share »
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Kellogg Leaving La Palma

Michigan-based Kellogg Co. is shuttering its distribution center in La Palma and cutting 280 jobs there, according to a Worker Adjustment and Retraining Notification the cereal and snack giant filed with the state Employment Development Department.

By Mediha DiMartino June 14, 2017 11:27 a.m. share »

Karma’s First Reveros Hit the Road Smoothly

Krishnan Menon had unique plans for the launch of Karma Automotive LLC and its $130,000 hybrid sports car, Revero—he envisioned it as the world’s first invite-only auto brand.

By Mediha DiMartino June 12, 2017 midnight share »

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