Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at email@example.com.
Viant Technology LLC in Irvine agreed to purchase Waltham, Mass.-based Adelphic on undisclosed terms.
Picks Santa Monica Shop To Fortify ‘Emotional Ties’
Newport Beach-based Pacific Life Insurance Co. named M&C Saatchi LA in Santa Monica its advertising agency of record, and the agency’s first assignment will be creating a corporate brand awareness campaign that’s scheduled to launch in the summer.
Wet Seal LLC is exploring liquidation or a sale, according to news reports.
Fountain Valley-based Hyundai Motor America Inc.’s return to the Super Bowl will include a 90-second documentary filmed during the game that will air right after the final whistle.
Irvine-based Incipio Group promoted Ann Fong to chief operating officer, a new position.
Oakley Inc.’s Italy-based parent, Luxottica Group SPA, plans to combine operations with Essilor International S.A. in France, pending regulatory and shareholder approval.
RETAIL: Maintains store count, hikes focus on events, digital
Tilly’s Inc. plans to withstand challenges vexing the brick-and-mortars nationwide with a 2017 playbook that includes renewed focus on e-commerce as well as a red-carpet rollout for shoppers that do venture into its 225 stores.
‘Road to Authenticity’ Highlights City Vibe
The first ad campaign Vitro developed for El Pollo Loco Holdings Inc. in Costa Mesa, “Road to Authenticity,” launched after the holidays with a TV commercial that ties the brand to its Los Angeles roots.
Broncs Inc. in Compton has reached an initial deal with American Apparel LLC to take over the lease for its textile facility in Garden Grove, according to news reports.
Nordstrom Inc. in Seattle said it plans to close its department store at MainPlace Mall in Santa Ana in March. The closure will affect about 195 employees.