Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Recent Stories

OC Auto Sales Hit $10B in 2013

Automotive dealers in Orange County combined for $10 billion in sales last year, an 11% increase over 2012, according to the Newport Beach-based Orange County Automobile Dealers Association’s 2013 Economic Impact Report.

Big Data Can Be Game Changer With Help

MARKETING: More companies seek analysis to pinpoint messages

The advertising world was much simpler in the 1800s, when industry pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Behr TV Spots Tout Marquee Paint Brand as Premium

Ads Promote Marquee Paint as Quick Application

Behr Process Corp. in Santa Ana is running a new 30-second TV spot, “Upstairs/Downstairs,” to promote its Marquee Interior Paint & Primer.

Ad Agencies’ Revenues Up 5.7% on Client Spending

Top Agency With $57.9M, Jobs Up 4.4% to 1,713

Orange County’s advertising agencies posted an estimated 5.7% gain in revenue last year as clients opened their wallets on marketing budgets.

Commercial Printers Grow Revenue 4% to $558.7M

Top of List Little Changed, Mergers in Bottom Half

Orange County-based commercial printers brought in $558.7 million in revenue last year, a 3.9% increase over 2012, according to this week’s Business Journal list.

Software Maker Sells Majority Stake

A private equity firm in Palo Alto acquired a majority stake in Irvine-based software developer AutoAlert Inc. on undisclosed terms.

Autobytel Market Value Rises as Comeback Continues

MARKETING: On lookout for acquisition opportunities

Autobytel Inc. is nowhere near the 1999 heyday when the company’s market value hovered around $285 million.

Taco Bell Breakfast Menu Ads Co-Opt Rival’s Mascot

Social Media Spat With McDonald’s Continues

Taco Bell Corp. is making sure its waffle tacos and 12 other new menu items are getting noticed, giving its breakfast rollout the “largest advertising campaign to date” and keeping up a social media skirmish with the granddaddy of all fast-food chains.

Oakley Partners With Little League

Foothill Ranch-based Oakley Inc. said it has become the official eyewear sponsor of Little League Baseball and Little League Softball.

True Drinks Adds East Coast Distribution Deal

Irvine-based True Drinks Inc. has signed distribution agreement with ShopRite, a Keasbey, N.J.-based supermarket chain.

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