Orange County Business Journal

Mediha DiMartino covers media, marketing, auto dealers, government, nonprofits and education. She can be reached at

Recent Stories

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Canada Company Wants Wet Seal IP

The YM Inc. Group of Cos. in Toronto posted a $1.5 million stalking-horse bid for Wet Seal LLC’s intellectual property, according to documents filed today in the United States Bankruptcy Court for the District of Delaware.

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New Chief Creative for Mazda Ad Shop

Mazda North American Operations’ advertising agency of record hired Erich Funke as chief creative officer, effective March 6.

SCP to ‘Pause, Envision Future’ As Part of 50th

RETAIL: Party, promotions, posh buys on tap

South Coast Plaza turns 50 next month—yeah, we couldn’t tell, either.

Anaheim Cozies Up to Vancouver on Cross-Promotion

Cities’ Campaign Puts Spotlight on Parallels

Destination marketing organizations for Anaheim and Vancouver, British Columbia, joined forces on a recent campaign that aimed to highlight similarities between the two cities.

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Quiksilver Settles with Ex-Employees

A bankruptcy court judge approved Quiksilver Inc.’s settlement agreement with 26 former employees, who were looking to collect about $7 million in severance pay, according to documents filed with the U.S. Bankruptcy Court for the District of Delaware.

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Craig to Chair New Majority

Retail developer Steve Craig has been named chairman of New Majority California’s Orange County Chapter.

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Kaiser Tops Expectations

Kaiser Aluminum Corp. beat Wall Street expectations on revenue and earnings for the fourth quarter and full year.

Fashion Island Joins Luxe Marketing Co-Op

RETAIL: 5 property owners, 10 shopping centers under umbrella

Irvine Company has joined forces with four other major retail property owners for a marketing effort intended to keep its Fashion Island shopping center in Newport Beach a must-see destination on luxury travelers’ itineraries.

NB-Based Sealant Brand Puts Name on Texas Race

MARKETING: Rainguard gets IndyCar deal Firestone let go

Rainguard International jumped the gun—in a good way.

Hyundai Goes Patriotic With a Soldiers Super Bowl

Video Connects a Few Overseas With Home

Several big names were among thousands of viewers who praised Hyundai Motors America Inc.’s Super Bowl ad, including John Krafcik, the automaker’s former chief executive who now runs Waymo, a self-driving outfit and sister company to Google Inc.

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