Orange County Business Journal

Alisha Gomez is a Business Journal contributing writer and a former editor at the paper. She covers apparel and retail. She can be reached at

Recent Stories

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Daily Deals Site Touts Ties to Local Charities as Trump Card

DealGooder: trying to change how folks shop—one deal at a time

By Alisha Gomez August 7, 2011 midnight share »
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A look at children of rich OC parents, aka Generation W

By Alisha Gomez July 31, 2011 midnight share »

How Did He Do That?

GENERAL COUNSEL AWARDS - A look at the honorees: Daniel Burke, St. John Knits International Inc.

By Alisha Gomez July 10, 2011 midnight share »

Purse, Jewelry Designer Lands Mariah Carey, Others as Fans

Michelle Monroe’s jewelry, handbags appeal to stars and regular consumers

By Alisha Gomez July 3, 2011 midnight share »
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Entrepreneur Takes Edgy Tack With ‘Morphine Lips’ Line of Lip Balms

Morphine Lips aims to combines rock n’ roll and high fashion

By Alisha Gomez June 26, 2011 midnight share »
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Jean Genie

Mychael Darwin has gained a following with his upscale jackets and jeans

By Alisha Gomez June 19, 2011 midnight share »
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Cell Phone Losing Mom Reinvents Fanny Pack with Hipzbag

INNOVATION: A San Clemente entrepreneur is putting a stylish twist on the fanny pack

By Alisha Gomez June 12, 2011 midnight share »

Beauty Bid

Mor Cosmetics is building U.S. sales from its local base in Los Alamitos

By Alisha Gomez June 5, 2011 midnight share »
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Brea Designer, 29, Creates Buzz With Her Line of Swimsuits

YOUNG ENTREPRENEURS - Local startup Lolli Beach Candy’s swimsuits are playful and colorful

By Alisha Gomez May 29, 2011 midnight share »
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Publishers, Hollywood Take Liking to Laguna Niguel Author’s Novels

Local author Alyson Noël is seeing success with her young adult novels

By Alisha Gomez May 22, 2011 midnight share »

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