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Irvine Agency Promotes Chef-Created Taco Bell Items

Touts Cantina Bell Menu Via Print, Social Media

Irvine agency promotes chef-created Taco Bell items, in Media and Marketing

Yamaha Gives Friends Role in Sport Bike Campaign

Costa Mesa Shop Crafts TV, Print, Online, Social Media

Yamaha’s campaign by Marshall Advertising uses TV, print, online and social media to promote 2012 R1 sport bike, in Media and Marketing.

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Fisker’s ‘New Isn’t Easy’ Ad Starts Marketing Engine

Carmaker’s Campaign Set For Global Launch in Fall

Anaheim-based luxury hybrid automaker Fisker Automotive Inc. has started its marketing engine, in Media and Marketing

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Irvine Mobile Carrier Spreads 4G Love With Campaign

Actor Plays Genie Touting Boost’s No-Contract Plans

Irvine mobile carrier spreads 4G love with campaign, in Media and Marketing

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Hyundai Revs Up Vehicle Fuel-Efficiency Campaign

Info Events Set, As Gov’t Raises MPG Requirements

Hyundai helps rev up vehicle fuel-efficiency campaign, in Media and Marketing

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Dilemma HB’s Summer Schedule: Chopper, Mayhem

Times Rest of YouTube Series for Music Festival

Dilemma HB’s summer schedule: Chopper, Mayhem, in Media and Marketing

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Motor Creative Drives Campaign for Engine Starter

Promotes Maxwell Product to Trucking Industry

Campaign from Motor Creative is helping clean-energy company make its first foray into commercial trucking industry, in Media and Marketing

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Santa Ana Firm Helps Out-of-State Colleges Recruit

Strategies Emphasize Social Media Contact

Santa Ana firm helps out-of-state colleges recruit, in Media and Marketing

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Costa Mesa Agency Drives Monster’s Poland Push

Promos Tied to Drink Co.’s Gran Prix Sponsorship

Costa Mesa agency drives Monster’s Poland push, in Media and Marketing

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Oakley Art On Way to Olympic Run for London Games

Pairs Artists, Athletes for “Beyond Reason” Project

Oakley Inc. is going big in its run-up to the Olympic summer games, in Media and Marketing

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Joyeria Tous Uses Pop-Up, Promotion to Create Buzz

Jeweler Offers iPhones for $250 in Purchases

Jeweler Joyeria Tous makes three-day run in temporary shop set up at a retail center in Irvine, in Media and Marketing

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Mobile Edge’s Laptop Cases Star in Primetime TV

Company Big on Product Placements

Product placement is a big part of the marketing strategy of laptop-case designer Mobile Edge LLC, in Media and Marketing

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Traffik Helps Bank Market Its Services to Physicians

Agency Creates Mailers, Website in Monarch Pilot

Traffik Advertising helps Farmers & Merchants Bank get new products for physicians off the ground, in Media and Marketing

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Red Digital Pitches Fashion Shoots with Rare Print Ad

Irvine Company Pushes Motion Cameras for Stills

Red Digital Cinema Camera Co. releases its first print advertisement in Vogue’s April issue, in Media and Marketing

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DGWB Wins 32 Addys for Biggest Haul of Them All

Gold Winners Advance to District Competition

DGWB Advertising and Communications wins Addys for biggest haul of them all, in Media and Marketing

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Taco Bell Partners on Myspace’s Musical Web Series

Part of Branding, Content Push for Entertainment Hub

Specific Media continues to attract big-name marketers in turnaround campaign for social-media company Myspace LLC, in Media and Marketing

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Oakley Helps Promote Racy Limited-Edition Auto

Etnies’ “E-Suede” Used Inside Mitsubishi’s Evo X

Oakley Inc. helps promote racy limited-edition auto, in Media and Marketing

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Red Contest Aims to Show Merits of 4K Image-Capture

Camera Maker to Display Winning Videos at NAB

Red.com Inc.’s Red Digital Cinema Camera Co. commissions customers to tout the benefits of its cameras, in Media and Marketing

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Taco Bell Figures Mas is More, Replaces Ad Slogan

Chain Changes Marketing, Pushes Breakfast Menu

Taco Bell changes marketing, pushes breakfast menu, in Media and Marketing

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Sprague: Kia Motors’ Car Intros ‘Dream Come True’

By Contrast, No New Launches for 2012

Sprague: Kia Motors likes motorsports, in Media and Marketing

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Mazda Trumpets Innovative Technology in New Spots

Automaker Offers Option to Boost Fuel Efficiency

Next chapter in Mazda North American Operations’ brand story touted in new TV, online commercials, in Media and Marketing

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Casanova Uses Doggie Shrink to Tout Denny’s Menu

TV’s Cesar Milan Tames Wild Family Fare in Video

Casanova uses doggie shrink to tout Denny’s menu, in Media and Marketing

Ex-Kodak Marketing Chief Recalls Missed Chances

Says Film Giant Was Slow, Resistant to Change

Ex-Kodak marketing chief recalls missed chances, in Media and Marketing

Maker of Surfing-Inspired Apparel Promotes Art Film

Nike Unit Hurley Touts Film for DIY Theme

Hurley International LLC makes appeal to creative set with latest marketing effort, in Media and Marketing

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Taco Bell Giveaway to Help Push $5 Buck Box Sales

Chain Stages Comeback After “Terrible” Year

Irvine-based fast food chain Taco Bell Corp.'s planned giveaway promotion has already turned heads, in Media and Marketing

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Fast Food Chains Hit 2012 Running New TV Spots

Tout El Pollo Fish Tacos, Wienerschnitzel Heritage

Two OC restaurant operators ring in 2012 with new marketing amid what’s expected to be a flat year for sales industrywide, in Media and Marketing

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Asics Expands Marathon Sponsorships to West Coast

Takes on Role of Official Clothes, Shoes Sponsor

Irvine-based Asics America Corp. now sponsors marathons on both coasts, in Media and Marketing

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Acapulco Hires Irvine Shop to Tout Spiced-Up Menu

Parent Real Mex Preps for Chapter 11 Auction

Acapulco Restaurants Inc. offers new menu op-tions to boost sales, in Media and Marketing

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Credit-Score Service Uses Music to Hook Customers

Viewers Can Tag Songs From Experian TV Spots

London-based Experian PLC adds an interactive flourish to 30-second TV spots it began running in September, in Media and Marketing

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DGWB Adds PR Duties for Toshiba America Business

Starts With Campaign for “Technology Makeover”

DGWB Advertising & Communications adds public relations to services it provides Toshiba America Business Solutions, in Media and Marketing

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Del Taco’s Saucy Store Among Slew of Web Debuts

Others Hawk Hotel Linen, Mammoth Daily Discounts

Del Taco LLC launches online store offering a variety of branded merchandise, in Media and Marketing

Tool Helps Design Data-Rich, Interactive Digital Ads

Local.com Also Maintains Consumer Search Engines

New tool from Irvine-based Local.com Corp. could help businesses step up game in local advertising, in Media and Marketing

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Giveaways Drive Yokohama Tire’s Auto Show Strategy

Social Media Promos Help Fuel Show Booth Traffic

Giveaways drive Yokohama Tire Corp.'s auto show strategy, in Media and Marketing

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LehmanMillet Confident in New Conceptus Campaign

Single Message Tailored for Various Audiences

Confidence is theme of new ad campaign for Conceptus Inc.'s permanent contraceptive, in Media and Marketing

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Asics America Hires New Agency to Push Fashion Brand

Pitch Inc. Signs for Year; Campaign Debuts in 2012

Irvine-based Asics America Corp. hires new agency to push fashion brand, in Media and Marketing

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Say Good Bye to PainePR, Hello to Citizen Relations

Three Others Under New Name; Global Reach Key

Say goodbye to PainePR, hello to Citizen Relations, in Media and Marketing

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Mitsubishi ‘i’ Campaign: Electric Car Is New Normal

National Print, Digital Ads Created in Illinois Town

Mitsubishi ‘i' campaign: electric car is new normal, in Media and Marketing

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Westinghouse Aims for Sports Fans in Latest Giveaway

Flat TVs to Listeners Who Know Code on Jim Rome

Westinghouse aims for sports fans in latest flat-TV giveaway, in Media and Marketing

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San Clemente Board’s ‘Got Milk’ Gets National Play

Subsidized Body Licenses Trademark to Counterpart

New twist to the "Got Milk?" ads: a latte mustache, in Media and Marketing

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Experian Aims for Parents as Kids Get Back to Campus

“Credit Fail” Campaign Puts Focus on Co-Signers

Experian targets parents of college students, in Media and Marketing

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USA Water Polo Aims for 2 Goals in Cap Campaign

Governing Body Looks to Stir Fans, Sport Itself

USA Water Polo aims for goals in campaign, in Media and Marketing

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They’re Back: Kia’s Hamsters Latest Role to Push Soul

Ad Campaign Aims Young With “Party Rock”

Kia’s hamsters are back, in Media and Marketing

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Wet Seal, PacSun: Tale of 2 Teen Retail Promotions

Androids, Athletes, Bring Attention to Mall Chains

Androids, athletes bring attention to mall chains, in Media and Marketing

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Vizio Aims to ‘Rule Living Room’ With Ad Campaign

Spots Highlight Awards, 3-D Glasses, Own Rise

Vizio launches new marketing campaign, in Media and Marketing

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Three Dots Takes ‘Made in USA’ Message Nationwide

Campaign Aims to Boost Sales of High-End Basics

Three Dots launches campaign to boost basics, in Media and Marketing

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Popular Bank Rebranding: Business Beyond Hispanics

New Name, Ads Aim for “More Inclusive” Image

Banco Popular’s new brand, in Media and Marketing

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Specific Adds Key Exec Amid Prep for Myspace Push

Piper Jaffray Veteran Joins as Corporate Development VP

Specific adds key exec in prep for Myspace push, in Media and Marketing

Hyundai’s Long Road Leads to Top Blue Book Rank

Years of Brand Building Followed Early Stumble

Hyundai takes top spot for brand loyalty in survey, in Media and Marketing

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DGWB’s New Health Kick: California-Made Olive Oil

Ads, PR on Fresno-Based Brand’s Domestic Debut

DGWB is working on a campaign for olive oil, in Media and Marketing

State Board Targets Men in Message on Milk, PMS

Got Milk? Agency Tries Humor in Latest Pitch

The group best known for “Got Milk?” is targeting men, in Media and Marketing

Taco Bell Adds TV Network, Wi-Fi for Summer Push

Sees Potential Sales Boost in Longer Customer Visits

Taco Bell is making changes to its U.S. restaurants, in Media and Marketing

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Toshiba PR Tool Kit Targets Dealers for Phone System

Aims to Give Middlemen All They Need on Launch

Toshiba is marketing its phone system thoroughly, in Media and Marketing

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Kia Eyes Young Couples with Kids’ Characters for SUV

Reprise of “Joyride Dream” Backs Upgrade for Sorento

Kia is eyeing young couples for its Sorrento SUV, in Media and Marketing

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Former Chief: Hyundai a Tale of Trust Lost, Regained

O’Neill: Hyundai Gained Early, Slipped, Recovered

Finbar O’Neill says Hyundai rebuilt trust after losing it, in Media and Marketing

O’Neill Plans Bikini Collection by Supermodel Taylor

La Jolla Group Adds Year to Deal; New Line Set for 2012

O’Neill extended its contract with model Elyse Taylor, in Media and Marketing

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Kia’s Furry Pitchmen Grow Into Brand With Hamstar

TV Spots Spawn Special Edition of Soul Hatchback

Kia recently released a limited edition version of the Soul, in Media and Marketing

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Oakley Throws Surfer Party To Roll Out Boardshorts

Company Throws Bash in San Clemente, starts ads

Oakley debuted its new boardshorts with a party, in Media and Marketing

MossWarner Fights Frugal Trend in Delsey Campaign

Ads for Upscale Brand Go “Aspirational,” Younger

MossWarner is pushing a return to luxury for a client, in Media and Marketing

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Bosch Outfits Blogger’s Kitchen to Boost Brand Image

Eyeing “More Interesting Content,” Female Appeal

Bosch has hired a local blogger in its new campaign, in Media and Marketing

Billabong Joins Vivendi Music Labels for Youth Push

Tie-Ins Planned on Events, Music, Films, Merchandise

Billabong has teamed with Universal Music Group, in Media and Marketing

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Hyundai’s Next Initiative: Guaranteed Trade-In Prices

Aims to Keep Sales Strong, Adds to “Assurance” Offer

Hyundai’s newest promotion guarantees trade-in values, in Media and Marketing

Mazda Spots Start With Brand History to Increase Sales

New Agency’s Campaign Waits to Highlight Models

Mazda is telling its brand history in an ad campaign, in Media & Marketing

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Mitsubishi Digital Taps MossWarner for Website Redo

Makeover Set to Debut in June; Mobile Site Next up

Mitsubishi Digital is rebranding its website, in Media and Marketing

USA Water Polo Has Hot Streak on New Sponsorships

Good Through Olympics; Lifestyle Brands Sign Up

USA Water Polo has been nabbing sponsorships, in Media and Marketing

The Dot: Digital Trend Requires Step Beyond Tradition

Sees Print Work Falling to 30% in Next Five Years

The Dot Printer is evolving to keep market share, in Media and Marketing

Commercial Real Estate Brokerage Starts Own Marketing Agency

360 Creative Lab Signs On Client, Looking for More

360 Commercial Partners is getting into advertising, in Media and Marketing

CHOC Mounts Advertising Campaign To Raise Profile

Effort Includes Print, TV, Online Spots by DGWB

CHOC debuts a new marketing campaign, in Media and Marketing

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Anaheim Ducks Roll Out Mobile Marketing Promotion

Hockey Team Eyes Ticket Sales With Games, Alerts

The Ducks are using cell phone marketing, in Media and Marketing

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Draftfcb in Irvine Lands Petco’s Agency of Record Gig

Agency Hired After Early Work on Pet Food Push

Draftfcb is Petco’s new agency of record, in Media and Marketing

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Quest Software Turns Jab Into Social Media Pay Off

Response to Logo Critique Uses YouTube, Twitter

Quest Software turned a jab into a marketing boon, in Media and Marketing

Hurley Makes Patented Boardshorts a Marketing Focus

Company Does Print, Store Ads, Scannable Barcodes

Hurley International is marketing a pair of patented boardshorts, in Media and Marketing

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Taco Bell Takes Beefy Beef to Court of Public Opinion

Company Takes Out Ads Firing Back at Lawsuit

Taco Bell has gone on the defensive about its beef, in Media and Marketing

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Super Bowl Caps Two-Week Pushes for Hyundai, Kia

Suzuki Took Out Its First Big Game Spot for Kizashi

Hyundai and Kia got a head start in Super Bowl advertising, in Media and Marketing

LehmanMillet Picks Up Abbott Medical Unit, Others

Healthcare Marketing Shop Handling Cataract Division

LehmanMillet recently won four accounts, in Media and Marketing

Real Mex Taps Agencies for Chevys Makeover Push

Bay Area Firms Get Work; Changes for Menus, Decor

Chevy’s Fresh Mex hired a marketing team, in Media & Marketing

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Quiksilver Planning Push for Debut of Women’s Line

Company works with new agency, seeks online buzz

Quiksilver is pushing a women’s clothing line, in Media & Marketing

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