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Michael Volpe

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El Pollo Loco Changes Spokesman from Actor to Flame

Costa Mesa’s T3 Motion Gets Unexpected Publicity Boost from Audi’s Green Super Bowl Ad

El Pollo Loco is updating its spokesman, in the Media and Marketing column by Michael Volpe

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Mission Hospital Launches 'Breast Cancer Ad Campaign

Taco Bell Pushes Charles Barkley Commercials; Rusty Teams with Green Day for Hoodies

Mission Hospital is launching a different kind of heart campaign, in the Media and Marketing column

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Suzuki Goes Hip-Hop in Campaign for Latest Motorcycle

Sports Marketer in Seal Beach Wraps Up Busy Super Bowl Week; Local.com Doing Oscars

American Suzuki is doing some targeted marketing with its latest campaign, in the Media and Marketing column by Michael Volpe

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Del Taco Talk Show Spots Take Page From Jay, Conan

Taco Bell Diet Commercials Prompt Dietician Split, PR Agencies Report Pickup in Interest

Del Taco has started an ad campaign with a nod to talk show-style sketch comedy, in the Media and Marketing column by Michael Volpe

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Casanova, Other Hispanic Ad Shops Eye Census Boost

Orange Label Wins Wire Maker’s Ad Work; Register Expands Irvine World News Delivery

This year’s census could be a boon for Hispanic advertising agencies, in the Media and Marketing column by Michael Volpe

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Post Modern Changes Ownership, Gets Hyundai Work; Vertical Marketing Does Sweepstakes

DGWB Advertising has added kitchen appliance maker Thermador as a client for the second time, in the Media and Marketing column by Michael Volpe

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Extended Homebuyer Credit Brings Work for Ad Shop

Hispanic Marketing Firm Moves to Irvine; PR Shop Idea Hall Sees Pickup, Guarded Optimism

Most Branding Development can thank Washington for some additional business, in the Media and Marketing column by Michael Volpe

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Boost Wraps Up Big Year in Marketing, Plans More

Transworld Closes Tustin Office, Shifts to Carlsbad; Echo Media Wins Wahoo’s, Two Others

Boost Mobile credits a marketing push for helping it gain more than 2 million customers this year through September, in the Media and Marketing column by Michael Volpe

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Shea Focuses on Technology to Market to Homebuyers

Westinghouse Digital Ups Marketing to Lure TV Buyers; Taco Bell, 50 Cent Settle Lawsuit

Shea Homes is trying to sell more homes by not focusing on sales, in the Media and Marketing column by Michael Volpe

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Hyundai: First Super Bowl, Oscars, Now Times Square

Venice Production Shop Opens Irvine Office; Autobytel, Kelley Blue Book Share Buyer Leads

Hyundai Motor America is capping a big marketing year with a billboard in Times Square, in the Media and Marketing column by Michael Volpe

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Liquor Marketers Switch from Dutch Vodka to Tequila

Johnson Gray Lands Tommy Bahama Account as Part of Its Push for Retail, Restaurant Work

Two former executives of Nolet Spirits have traded martinis for margaritas, in the Media and Marketing column by Michael Volpe

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Suzuki Switches Ad Buys to Later Rather Than Sooner

Juxt Does Black Travel Site; Rick Warren Magazine Now Just On Web, Reader’s Digest Out

American Suzuki has changed the way it buys its TV, print and online ads, in the Media and Marketing column by Michael Volpe

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Private Equity Firm Buys Majority of Irvine’s MyPrint

El Pollo Loco Spars with KFC in 3rd Chicken Promotion; Freedom Continues Spanish Weekly

A private equity firm recently acquired a majority interest in Irvine’s MyPrint, in the Media & Marketing column by Michael Volpe

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Director Hooks Up WebVisible With NetZero Cofounder Burr

Vodka Seller Markets on TV’s “White Collar”; OC Bride Magazine Sees Hotels Come Calling

WebVisible has named a NetZero cofounder as its chief operating officer, in the Media & Marketing column

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Mazda Ups Online Spending As TV Spots Spur Visitors

Auto Club Starts Push for Services Beyond Towing; RiechesBaird Blog Draws Guests, Leads

Irvine’s Mazda North America Operations is stepping up its online marketing, in the Media & Marketing column

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Taco Bell Backing Bands To Reach Young Rock Fans

Construction Document Printer Makes San Diego Buy; Truth Wins Marketing for OC Parks

Taco Bell is reaching out to youth by backing and feeding bands, in the Media & Marketing column by Michael Volpe

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Irvine Co. Pushes Apartments on TV, Web, Store Fronts

Coast Does Print Redesign, Expands Web Site; Campy Rock Opera from “Got Milk” Board

Irvine Co. is stepping up advertising for its apartment division, in the Media & Marketing column by Michael Volpe

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Yamaha Narrows Marketing Spending to Bike Buffs

Yamaha Motor Corp. USA is shifting its marketing spending away from general consumers to focus on enthusiasts, in the Media & Marketing column

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Brand Affinity Strikes Pact with CBS Billboard Unit

Marshall Advertising Starts Next Phase of Toll Roads Work; Ink Markets ‘Drum King’ Game

A startup that looks to hook up celebrities and athletes with online advertisers is getting into billboards, in the Media & Marketing column

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Suzuki Ad Work Settles With San Francisco’s Questus

O’Leary Lands Wetzel’s, Sage Hill School; PR Talent Sees Unleashing of Year-End Spending

American Suzuki Motor has moved what was left of its $100 million advertising account to a San Francisco agency, in the Media & Marketing column

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CashCall’s Marketing Plans Unaltered by Settlement

Towns Square Off in Y&R Toshiba Promotion; Gas Pump Display Marketer Signs Video Deals

CashCall has no plans to change its marketing after settling deceptive advertising and other complaints, in the Media & Marketing column

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Y&R Takes on Additional Work for Mattel’s Girls Toys

Kia Staging Art, Music Tour for Soul Crossover; Most Produces Segment for USA Network

The Irvine office of Young & Rubicam is going to have more time to play with girly toys in coming months, in the Media & Marketing column

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