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Cypress-based Vans Inc. has hired Fara Howard as its new global vice president of marketing.
MARKETING: More companies seek analysis to pinpoint messages
The advertising world was much simpler in the 1800s, when industry pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The parent of Irvine-based Advantage Sales & Marketing was looking into a sale of the company in a deal that could range from $3 billion to $4 billion, according to a Reuters report.
Top Agency With $57.9M, Jobs Up 4.4% to 1,713
Orange County’s advertising agencies posted an estimated 5.7% gain in revenue last year as clients opened their wallets on marketing budgets.
Ads Promote Marquee Paint as Quick Application
Behr Process Corp. in Santa Ana is running a new 30-second TV spot, “Upstairs/Downstairs,” to promote its Marquee Interior Paint & Primer.
The parent of Irvine-based Advantage Sales & Marketing is looking into a sale of the company in a deal that could approach $4 billion, according to a Reuters report.
Passenger traffic at John Wayne Airport in February rose 2.9% compared to a year earlier to 671,858, according to recently released data.
Social Media Spat With McDonald’s Continues
Taco Bell Corp. is making sure its waffle tacos and 12 other new menu items are getting noticed, giving its breakfast rollout the “largest advertising campaign to date” and keeping up a social media skirmish with the granddaddy of all fast-food chains.
Prescient Move or Fateful Bet on Virtual Reality?
Wall Street appears to be taking a wait-and-see approach on Facebook Inc.’s $2 billion cash and stock buy of Irvine startup Oculus VR Inc.
The newest title of Blizzard Entertainment Inc.’s popular Diablo franchise has sold more than 2.7 copies since its March 24 release.
The Orange County Visitors Association has announced plans to open a sales office in Dubai.
The Newport Beach Film Festival, less than a month from curtain call, has launched an ad campaign to “celebrate the power of film and its ability to change people in unexpected ways.”
$2B Deal on Heals of Google Hookup With Oakley
Orange County gave Silicon Valley and the rest of the world plenty to talk about in a 24-hour burst last week.
HONORS: Auto Club chairman due in D.C. for this week’s ceremony
Life got more humbling for Thomas McKernan as this week’s Horatio Alger Award ceremony in Washington, D.C., approached.