TOURISM AND MEDIARecent and archived news stories on: Airports, Conventions, Entertainment, Hotels, Gaming, Restaurants, Sports, Theme Parks, Travel...
John Wayne Airport served 776,360 passengers in March, up about 1% from the year-ago period.
Preferred Hotel Group ended the first quarter with the addition of 29 hotels to its membership roster.
Irvine-based video game maker Blizzard Entertainment will hold its annual fanfest November 7 and 8 at the Anaheim Convention Center.
Film Festival in 15th Year; Fuels Economic Activity
The Newport Beach Film Festival kicks off April 24. The event, which is in its 15th year, has attracted film aficionados with its multigenre slate of studio and independent films from emerging and seasoned filmmakers from around the world.
Adventure City amusement park is adding a roller coaster that’s scheduled to open late summer. Rewind Racers, a $2 million coaster, will move both backward and forward. The two-acre park straddles the Stanton and Anaheim city line.
Johnny Rockets, Mazda Do ‘Inside Job’ on TNT
Two local companies—Aliso Viejo-based hamburger franchise Johnny Rockets Restaurant Group Inc. and Mazda North American Operations in Irvine—were featured in TNT’s “Inside Job” reality series.
Cypress-based Vans Inc. has hired Fara Howard as its new global vice president of marketing.
MARKETING: More companies seek analysis to pinpoint messages
The advertising world was much simpler in the 1800s, when industry pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The parent of Irvine-based Advantage Sales & Marketing was looking into a sale of the company in a deal that could range from $3 billion to $4 billion, according to a Reuters report.
Top Agency With $57.9M, Jobs Up 4.4% to 1,713
Orange County’s advertising agencies posted an estimated 5.7% gain in revenue last year as clients opened their wallets on marketing budgets.
Ads Promote Marquee Paint as Quick Application
Behr Process Corp. in Santa Ana is running a new 30-second TV spot, “Upstairs/Downstairs,” to promote its Marquee Interior Paint & Primer.
The parent of Irvine-based Advantage Sales & Marketing is looking into a sale of the company in a deal that could approach $4 billion, according to a Reuters report.
Passenger traffic at John Wayne Airport in February rose 2.9% compared to a year earlier to 671,858, according to recently released data.
Social Media Spat With McDonald’s Continues
Taco Bell Corp. is making sure its waffle tacos and 12 other new menu items are getting noticed, giving its breakfast rollout the “largest advertising campaign to date” and keeping up a social media skirmish with the granddaddy of all fast-food chains.