OCBJ SPECIAL REPORTS
Destination Marketers, Others Hunt for Ways to Stand Out
More local cities, marketing groups and hotel companies are using data to decide how to reel in new business.
Orange County is known for drawing visitors from across California and the rest of the country—and from many points around the world. Less attention goes to day-trippers, or those who come to Orange County without staying overnight, yet make a significant contribution to the tourism industry. The Business Journal’s Paul Hughes asked some local tourism and hotel executives about the value of what turns out to be a big segment of their business, and how they work to attract day-trippers to the county. Here are edited excerpts of their responses:
HOSPITALITY: Great Wolf raises top 50 to 21,508 rooms
There have been a few changes on a list that rarely sees them.
International Fare Draws Clients Wherever He Goes
Chef Azmin Ghahreman, founder and owner of Sapphire Laguna restaurant on Pacific Coast Highway in Laguna Beach, will be spending the next couple of months at patient-monitor maker Masimo Corp., tweaking the new cafeteria-style restaurant he opened at the company’s headquarters in Irvine.
Newer Loan Programs Join Loved Ones’ Help
A.J. Jafrey, founder and owner of Scoops N’ Scoops in Irvine, already had many of the elements needed to operate a franchise. He’d worked in a few franchises that his extended family owns, and he has an entrepreneurial education.
$225M Provided, Up 31%, In 440 Loans, Up 16%
Small-business lending in Orange County continued to grow in recent months, based on this week’s Business Journal ranking.
Investment Sales Help Push Up Total By 16%
Increased property sales volume, particularly for larger buildings and land sites, in addition to gains in leasing activity, resulted in another strong year for Orange County’s largest commercial brokerages.
5M SF of Buildings Added Over Past Two Years
Orange County’s largest commercial property managers’ local portfolios grew modestly over the past year as they made larger gains outside the area.
Creative-Office Trend Up, Distressed Deals Down
Local investors turned their attention to large fixer-upper properties across Orange County last year as insurance companies looking to invest here largely placed their money in more stabilized assets in a banner year of dealmaking.
43% Increase on Gains In Home, Commercial Work
Orange County’s largest title insurers’ business picked up last year, and they’re preparing for another active year in transaction volume and potential industry consolidation.
Italian Food at Home, Trips To Italy Inspired Eateries
Cathy Pavlos, co-owner and chef of Lucca in Irvine and Provenance in Newport Beach, has earned her place as one of Orange County’s most admired chefs. She is our 2016 Restaurateur of the Year.
Largest Deals of Past Year To Hold 2,500+ Homes
If there’s a housing downturn on the immediate horizon in Orange County, someone forgot to tell the homebuilding industry and its land buyers.
New Community Count Now Picking Up Across OC
New-home sales in Orange County took a step back last year as two of the region’s three largest master-planned developments brought no new offerings on line until late in the year.
Orange County hospital and medical group executives say this year will be a busy one for them, with new outpatient centers, technology and changes in how they deliver healthcare. The Business Journal’s Vita Reed asked several local CEOs to share their plans as the year rolls out. Edited excerpts of their responses follow.