Orange County Business Journal

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El Torito Chain Aims to Prove Its Mexican Mettle

Ad Campaign On 60th Anniversary of Company

The El Torito restaurant chain has launched an advertising campaign, “We Know Mexican,” to mark its 60th anniversary and to “reconnect with consumers.”

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OC Franchisee Plans 12 Craft-Your-Own Pizza Restaurants

Santa Ana-based Crafty Pizza Inc. plans to open 12 PizzaRev locations in Orange County.

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Del Taco Parent Considers $500 Million Sale

Lake Forest-based Del Taco LLC is seeking a buyer and could sell for $500 million or more, according to reports.

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El Pollo Loco Files Plans for $100M IPO

Costa Mesa-based restaurant chain El Pollo Loco Holdings Inc. has filed plans for a $100 million initial public offering.

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Visit Laguna Beach Names Brand Boss

Local tourism and hospitality promoter Visit Laguna Beach named Ashley Johnson director of brand marketing and communications.

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UCI Medical to Make Own Power

The University of California-Irvine Medical Center in Orange will produce 30% of its own power and save up to $10 million in just under 20 years, by an agreement with a Danbury, Conn. company.

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Government Reprieve for Corinthian

The U.S. Department of Education will release $16 million in student financial aid funds to Santa Ana-based Corinthian Colleges Inc., providing cash flow that will keep the company operating for now.

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New Logo for Ingram Micro

Ingram Micro Inc. in Santa Ana has launched a new logo, a part of rebranding effort aimed at reinforcing “agility, insight and dependability” as its top qualities.

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Nicholas Gives $9.5 Million to Samueli School

Stacey Nicholas’ Opus Foundation is giving $9.5 million to University of California-Irvine’s Henry Samueli School of Engineering.

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Largest OC Architecture Firm Expands into Texas

Irvine-based design and architecture firm LPA Inc. has inked a deal to absorb OCO Architects in San Antonio, Texas, landing its first office outside of California.

Advantage to Pursue Global Plan in Wake of $4.2 Billion Sale

MARKETING: New owners on board; European retail market first target

Advantage Sales & Marketing LLC in Irvine is counting on its new owners to back its strategy for growth, which includes international expansion and diversification of its service.

Johnny Rockets’ Global Plan Continues to Emerge

DINING: Focused on Asia, Africa, South America for now

Johnny Rockets Group Inc. continues to seek fresh territory for its international expansion, with plans to add Colombia and Tunisia to its international roster of Americana-themed diners in 2014.

World Cup Runneth Over for Grupo Gallegos

MARKETING: HB shop runs ‘fútbol’ immersion campaign

Grupo Gallegos resembles more of a sports hub than an advertising agency these days—World Cup games are broadcast on multiple screens throughout its Huntington Beach office, and employees huddle around to follow the action.

Corinthian Warns of Possible Shutdown

Santa Ana-based Corinthian Colleges Inc. said it could go out of business if it can’t overcome a cash-flow problem stemming from the U.S. Department of Education’s moves to delay the company’s access to financial aid funds.

Kia Motors Puts Mark on Vans Tour, World Cup

Stages, Commercials Help It Spread Message

Kia Motors America Inc. is continuing its sponsorship of the Vans Warped Tour, now in its 20th year of showcasing some 30 punk and indie rock bands from across the country.