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MARKETING: Fresh logo, campaign reflect push on higher-margin services
Ingram Micro Inc. has launched its largest global branding initiative to date, a “natural next step” for the company as it “evolves from a distribution powerhouse to the world leader in technology and supply chain services,” according to Chief Executive Alain Monie.
DINING: Modest growth plan follows sales gains, renovations
El Pollo Loco Holdings Inc. hopes the second time is a charm on its plans to go public.
Traditional, Progressive Eateries Serve Up Magia
This is the first time I have rounded up a group of Mexican or Latin-themed restaurants for Fifi’s Best. There are lists of the Best Tacos, the Best Margaritas, the Best Mexican Restaurants, and more in so many publications and online. I’m taking another avenue.
EDUCATION: School operator on brink, seeks deals with feds
Corinthian Colleges Inc. is expected to sell campuses and cut programs under an agreement with the U.S. Department of Education—a deal that could be the beginning of the end for the for-profit school operator.
DINING: Biggest based here top $14 billion in sales
Orange County’s 30 largest restaurant chains grew sales 3.4% to surpass $14 billion in systemwide sales last year, reflecting an industry trend of modest overall improvements as the economic recovery continues.
Nekter’s Chief Visionary Sees Expansion in Future
Alexis Schulze has a confession to make. “I personally don’t love vegetables,” says the cofounder of Nekter Juice Bar Inc.
Ad Campaign On 60th Anniversary of Company
The El Torito restaurant chain has launched an advertising campaign, “We Know Mexican,” to mark its 60th anniversary and to “reconnect with consumers.”
Santa Ana-based Crafty Pizza Inc. plans to open 12 PizzaRev locations in Orange County.
Lake Forest-based Del Taco LLC is seeking a buyer and could sell for $500 million or more, according to reports.
Costa Mesa-based restaurant chain El Pollo Loco Holdings Inc. has filed plans for a $100 million initial public offering.
Local tourism and hospitality promoter Visit Laguna Beach named Ashley Johnson director of brand marketing and communications.
The University of California-Irvine Medical Center in Orange will produce 30% of its own power and save up to $10 million in just under 20 years, by an agreement with a Danbury, Conn. company.
The U.S. Department of Education will release $16 million in student financial aid funds to Santa Ana-based Corinthian Colleges Inc., providing cash flow that will keep the company operating for now.
Ingram Micro Inc. in Santa Ana has launched a new logo, a part of rebranding effort aimed at reinforcing “agility, insight and dependability” as its top qualities.
Stacey Nicholas’ Opus Foundation is giving $9.5 million to University of California-Irvine’s Henry Samueli School of Engineering.