Orange County Business Journal


Recent and archived news stories on: Action Sports, Autos, Clothing, Cosmetics, Malls, Online Shopping, Stores/Retailers, Surf/Sportswear...
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Taco Bell to Marketing Top 10

Fast Company magazine in New York named Taco Bell Corp. to its top-10 list of most innovative companies of 2015 in advertising and marketing.

Whale of a Tie-In; NBFF Scores in UK; Doti at Shea Center

Here are a couple of big OC names that make a natural marketing match: Pacific Life and filmmaker MacGillivray Freeman.

Pizza Chain Sticks to Recipe on Expansion

RESTAURANTS: Bucks trend of fast-casual, eyes Westminster

John’s Incredible Pizza Co. is in talks to open a restaurant in Westminster Mall as it doubles down on its long-standing family-oriented approach amid the recent popularity of fast-casual restaurants that appeal to food afficianados.

Red Digital, Surfer Magazine Team for Wave of Content

12 Photographers Will Shoot With 6K Dragons

Surfer Magazine, owned by San Clemente-based TEN: Action/Outdoor Group, has partnered with Red Digital Cinema Camera Co. in Irvine to put on REDirect Surf 2015.

Executive Puts ‘Sole’ Back Into Older Etnies Brand

APPAREL: Taps skate roots, adds divisions to reclaim energy

James Appleby has spent the past two years reclaiming the soul of etnies, one of five labels under Sole Technology Inc.’s umbrella.

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Aliso Viejo Delivery Company Part of $80M Buy

Aliso Viejo-based meal delivery service Restaurants on the Run is set to be acquired by Chicago-based GrubHub, according to news reports.

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Wienerschnitzel Hires CMO

Irvine-based fast food hot dog chain Wienerschnitzel said it named Doug Koegeboehn chief marketing officer.

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Mitsubishi January Sales Pace Strong

Orange County-based automakers posted year-over-year sales gains in January, according to New Jersey-based market researcher Autodata Corp.

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Ruby’s Plans Fast Casual Expansion

Irvine-based Ruby Restaurant Group Inc. said it wants to add 20 franchises of its smaller “dinette” restaurants in 2015 as part of a bid to bring the casual dining chain into the popular fast casual trend.

Mitsubishi Calls Play for Super Bowl in Spanish

ADVERTISING: Gets in game with spots on NBC Universo

Mitsubishi Motors North America Inc. highlighted its increasing focus on the Latino-American market with Super Bowl ads slotted for the Spanish-language telecast of the game on NBC Universo.

Franchiser Waives $75,000 Fee for Vets

RETAIL: Focus on military members active in past 2 years

Orange-based franchiser Budget Blinds Inc. said it will waive a $75,000 franchise fee for qualified recent military veterans interested in starting their own window covering business.

ZPizza Brews Up Response to ‘Fast-Casual’ Competitors

RESTAURANTS: ‘Tap rooms’ in works at about 50 locations

ZPizza International Inc. said it will add 50 “tap rooms” at some of its current locations and all new restaurants expected in a franchising push that comes as the 28-year-old chain responds to competition from fast-casual and build-your-own competitors that have blossomed in recent years.

Longtime Eatery Closes After Failed Concept Change

Nieuport 17 Opened in ’70, Changed After 2010 Sale

The word is out: Nieuport 17 in Tustin will close at the end of March after a 45-year run.

Comic Star Gives Taco Bell Free Boost on His Show

O’Brien Puts Irish Twist Into Chain’s Test Kitchen

Late-night TV host Conan O’Brien was on a quest to make his IT guru Chris Hayes’ dreams come true with a visit to Taco Bell Corp.’s test kitchen, but he probably did the same for the Irvine-based fast-food chain’s marketing manager, Katie Gardiner.

Brewery Snaps Up Property Next to Angel Stadium

Win-Dor Site Once Eyed For 20-Story Office Tower

Golden Road Brewing, a growing craft beer maker based in Los Angeles, has snapped up an industrial building across the street from Angel Stadium for its first Orange County location.